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Sales quality dashboard and metrics
What you will find in the My Sales Quality tab
In the My Sales Quality tab, you can check detailed information on your activity on Allegro.
That data shows the areas you succeed in and the ones you should improve. There, you will also find useful tips that may help you improve your scores.
What the sales quality is
The sales quality is an overall rating of your activity on Allegro. We calculate it based on the data from your account concerning, for example, your contact with customers, delivery speed, or buyer satisfaction. We convert this data into points that we grant in specific metrics. That way we know whether your sales quality is at the Super or Needs improvement level.
How we calculate points for sales quality
- We grant points in 7 metrics and recalculate them every day. For most of the metrics, we calculate points based on data from the last 30 days. There are two exceptions: On-time dispatch and Fast dispatch. In those metrics, we consider orders for which the dispatch time or expected delivery time displayed in the offer at the moment of purchase has expired within the last 28 days. We look at the later of those dates.
- The score displayed in the My Sales Quality tab is calculated for the previous day (from the data we collect between 00:00 a.m. and 11:59 p.m.).
- We display points for the sales quality only to those sellers who had at least 1 active offer within the last 30 days.
- Note that the score is calculated only for an account from which you access the tab. If you have several accounts, you can check your sales quality score for a specific account when you sign in to it.
- Only you can see your sales quality score. We do not share your scores with others.
- Within the sales quality, we grant points for your activity in each marketplace. That is why, if you sell in foreign marketplaces, in the My Sales Quality tab, you see scores we calculate based on data from all marketplaces.
How many points you can earn
You can get a total of 400 points for the sales quality. Depending on the number of points you gain, we will determine your sales quality level.
| Points | Your sales quality score |
|---|---|
| from 230 to 400 points | Your sales quality score Super |
| from 101 to 229 points | Your sales quality score Good |
| from 0 to 100 points | Your sales quality score Neutral |
| below 0 points | Your sales quality score Needs improvement |
Check in the table below how many points you can get for each metric.
| Points | Points you can get |
|---|---|
| Complaint resolution time | Points you can get 50 points |
| Unresolved buyer issues | Points you can get in this metric, you do not get points — we can only deduct them |
| Timely responses | Points you can get 50 points |
| Fast payment refunds | Points you can get 100 points |
| On-time dispatch | Points you can get 40 points |
| Fast dispatch | Points you can get 160 points |
| Terms & Conditions and rules | Points you can get in this metric, you do not get points — we can only deduct them |
Where you can check your current score
You can check it in the My Sales Quality tab, in the Your sales quality level section. There, you can also check how your sales quality level has evolved in the last 30 days. When you hover the cursor over a selected point on the graph, you will see more details.
If you click [download report], you will download a file containing even more information about your sales quality. For example, how your scores in specific metrics have changed in the last 30 days. Besides, you will find there more data based on which we deduct points in the Terms & Conditions and rules metric.
Why you should pursue the best results possible
If you offer high-quality service and quickly dispatch orders, buyers are more likely to buy in your offers. In addition, a high sales quality level may help you build a good relationship with buyers. That, in turn, may encourage customers to come back and recommend shopping at your store.
Note that your sales quality influences not only your customers' shopping experience. It may also be very beneficial for you.
- The higher your sales quality is, the higher your offers are in the search results sorted by relevance.
If your overall sales quality is Neutral or higher, you can:
- you can gain a chance for your offer to become a Top Offer — the one that represents the product
- get the Smart! badge for your offers
- submit your offers for the campaigns within the Deal Zone
- get the transaction rebate (commission refund) automatically
- join the AlleDiscount program
- participate in Allegro Days
- join the Allegro Prices program
- share offers in foreign marketplaces.
If your overall sales quality is lower than Neutral, we can suspend your account.
How to download a report for each metric
You can download a detailed report for each metric. It will help you learn based on what data we have calculated points in a given metric.
To download a report:
- Go to the My Sales Quality tab and click details below the name of a given metric.
- We will display a side dashboard with detailed information about the given metric.
- In the side dashboard, click [download report].
- Done! The report will be saved on your computer.
What you can learn in the Super Seller section
In the Super Seller section, you can check:
- whether you have the Super Seller title
- for how many of the last 30 days you have maintained the sales quality level of Super
- for how many of the last 30 days you have maintained a sales quality level not lower than Good.
How we make the best sellers stand out
On the offer page, in the About Seller section, we display the sub-section called The seller is characterized by. If you meet specified conditions, we will display two badges:
- Dispatching orders quickly
- Making refunds quickly.
They will help buyers know which seller stands out from the rest in terms of these two aspects of activity on Allegro.
How to get the badge
We grant the badges automatically. You just need to earn:
- 150 points in the Fast dispatch metric — to get the Dispatching orders quickly badge
- 60 points in the Fast payment refunds metric — to get the Making refunds quickly badge.
When we can add or deduct points for the sales quality
In the My Sales Quality tab, we can add extra points or deduct them in extraordinary situations. That concerns, for example, the situations when:
- you file a complaint about our actions — for example, you disagree with why we have removed your offer. If we uphold the complaint, we add the points to the metric from which we took them away earlier.
- we exclude recommendations and ratings from buyers from your statistics — learn more.
Frequently asked questions
Does my sales quality score affect my status in the Super Seller program?
Yes. To become a Super Seller, you need to meet 4 conditions. Two of them are related to the sales quality level. Learn more about the Super Seller program.
In the dashboard, I can see a notification that says sales quality is one of the factors influencing my sales. There is also information about the percentage increase in sales. Where does this data come from?
Bear in mind that sales quality is just one of the factors that may influence your sales results. There are others, such as price or delivery time. This is why we cannot guarantee that your sales performance will grow when you raise sales quality.
To calculate these values, we use the Allegro Analytics data. See the details of the process below.
- We check the number of all transactions on Allegro from the last 30 days.
- To each transaction, we assign the sales quality level the seller had at the moment of purchase.
- For each of those 30 days, we check the number of sellers with a given sales quality level.
- We calculate the daily sales value based on those transactions. We convert the value of orders placed in foreign currencies into PLN according to the conversion rate from the day of purchase.
- We divide the daily sales value by the number of sellers (split by their sales quality level).
- The result is the average daily sales value for each sales quality level. Then, we convert it into a percentage value.
- We compare this data and use it as a basis to display how the sales quality level correlates with sales results.
- If your level is Super, the chart will show how values change between specific levels — between Neutral and Good, Good and Super, and so on.
- If your level is different than Super, the chart will show how values change between specific levels and your sales quality level.
When we can exclude orders from your statistics
Find out how and when we can exclude orders placed with you from your sales quality and statistics related to the same-day dispatch.
We can exclude orders with delayed dispatch from your statistics if the delay was not your fault. After we do that, they will not negatively affect your:
- sales quality scores in the On-time dispatch and Fast dispatch metrics
- statistics, based on which we check whether we can display information about the same-day dispatch time in your offers.
Problem with a courier pickup
Depending on how you dispatch orders, we will exclude them from your statistics automatically or based on your report submitted through the Report a problem with the courier pickup tab. Check the details below.
We will exclude orders automatically if they meet all the conditions below:
- you dispatch them using Ship with Allegro and order a pickup for them in the tool — we will not automatically exclude orders for which you have ordered fixed pickups
- you order a pickup before the dispatch time you declare in the offers expires
- due to a problem with the courier pickup, the parcels with those orders will be scanned too late (after 8:00 a.m. the next day after the declared dispatch time has expired) or will not be scanned at all
- the parcels with these orders have been delivered to buyers after the estimated delivery time that they saw in offers during shopping has passed.
We will exclude these orders from your statistics at the latest the day after the estimated delivery date that the buyer saw in the offer at the time of purchase. Because of that, you do not have to contact us about them. You can find information about the exclusion of a given order in the Delivery efficiency report.
How to report a problem with a courier pickup
You can do it in the Report a problem with the courier pickup tab. Go to the article to find out more.
Customer requested later dispatch time
In such a situation, we can also automatically exclude some orders from your statistics. This applies to orders that meet all the conditions below:
- they received negative points in the On-time dispatch metric
- they have not been excluded before
- during the purchase, the buyer asked for a later dispatch in the Purchase notes section of the delivery and payment form.
We will exclude these orders from your statistics no later than the day after the estimated delivery date the buyer saw in the offer at the time of purchase. It means you do not need to contact us regarding them. You can find information about the excluded order in the Delivery efficiency report.
If the buyer asked you for a later dispatch in a different way — for example, by email — we can also exclude such an order from your statistics. If you want us to do this, contact us through the form and:
- provide the number of the order dispatched later at the buyer's request
- attach a confirmation that the buyer requested a delayed dispatch. It can be, for example:
- a message from the buyer in the Message Center
- a screenshot with the buyer's message, with their email address and phone number visible.
Incorrect buyer's details
Buyers who place orders at your store might sometimes provide incorrect details — for example, an address that does not exist. In that case, you might have trouble dispatching a parcel so that it arrives at the time specified in the offer. If this happens and you dispatch the parcel with a delay, such an offer can also be excluded from your sales quality. To make it possible, contact us and:
- provide the number of the order in which the customer used incorrect details
- confirm that you tried to obtain the correct details. You can confirm that with:
- your request sent to the buyer through the Message Center
- a screenshot of your message to the buyer in which you are asking for the correct details. Make sure that the screenshot shows the date and time when the message was sent — thanks to that, we will be able to confirm that you contacted the buyer by the declared time of dispatch.
If you cannot contact the buyer and complete the order — apply for a transaction rebate (sales commission refund). When we grant it, we will automatically exclude that order from your sales quality.
In-store pick-up
If the customer chooses a delivery option while placing an order but eventually declares that they will collect the purchase — we cannot track such an order. For that reason, we can exclude it from your sales quality. You only need to contact us through the form and:
- provide the number of the order in which the customer chose the in-store pick-up option
- confirm the customer collected or will collect the order in person. You can confirm that with:
- information included in the order details by the buyer
- a message from the customer in the Message Center
- a screenshot of the message from the customer with their details — email address and phone number.
Custom-made products
If you sell custom-made products, you need additional information from buyers. If a buyer does not provide it on time, you might have trouble dispatching a parcel at the time specified in the offer. If this happens and you dispatch the parcel with a delay, such an offer can also be excluded from your sales quality. To make it possible, contact us through the form and:
- send the number of the order for which additional information must be provided
- confirm that you tried to obtain the this information. You can confirm that with:
- your request sent to the buyer through the Message Center
- a screenshot of your message to the buyer in which you asked for necessary information. Make sure that the screenshot shows the date and time when the message was sent — thanks to that, we will be able to confirm that you contacted the buyer by the declared time of dispatch.
If you cannot contact the buyer and complete the order — apply for a transaction rebate (sales commission refund). When we grant it, we will automatically exclude that order from your sales quality.
We can exclude orders placed at your store from your sales quality in other circumstances as well — not only those described above. If you are not at fault for not dispatching parcels on time — contact us. If we can confirm that you are not responsible for the delayed dispatch, we will exclude those orders from your sales quality.
Where you can check if we have excluded an order from your sales quality
You can check that in the report for the On-time dispatch metric.
To do this:
- Go to the My Sales Quality dashboard.
- Select details next to the On-time dispatch metric.
- In the window on the right, click [download report].
- The report file will be saved on your device.
- Open it and go to the Orders spreadsheet.
- Use filters and in the Order counts towards Sales Quality column, search for orders with the No value.
- Done! You will see the list of orders that we excluded from your sales quality.
What offers we automatically exclude from your sales quality
For some delivery options, we are not able to check the delivery status. That is why we exclude orders dispatched with those options from the On-time dispatch and Fast dispatch metrics.
This applies to the following delivery options:
- Delivery by the seller
- Economy letter
- Priority letter
- Personal pick-up from the seller
- Email delivery — to any country
- all delivery options to Portugal
- Magyar Posta.
We also exclude all orders for which we granted a transaction rebate (sales commission refund) from your sales quality.
How we award points for each sales quality metric
See what aspects of your activity on Allegro we rate within each metric.
The maximum number of points you can get is 400. The scoring for each level is available in the table.
| Sales quality level | Number of points |
|---|---|
| Super | Number of points from 230 to 400 points |
| Good | Number of points from 101 to 229 points |
| Neutral | Number of points from 0 to 100 points |
| Requires improvement | Number of points below 0 points |
Complaint resolution time
In this metric, we check the average time it took you to accept or reject buyer complaints submitted in the last 30 days.
This metric does not include complaints related to issues on the carrier's part.
How we calculate points
We only grant positive points in this metric — you can get a maximum of 50 points for an average complaint resolution time of less than 7 days. Check the details in the table below.
| Score | Points |
|---|---|
| 14 days or more | Points 0 points |
| less than 14 days | Points 15 points |
| less than 13 days | Points 20 points |
| less than 12 days | Points 25 points |
| less than 11 days | Points 30 points |
| less than 10 days | Points 35 points |
| less than 9 days | Points 40 points |
| less than 8 days | Points 45 points |
| less than 7 days | Points 50 points |
Note
If no customer has issued a complaint in the last 30 days, we will award you the following points:
- 25 points — when you have had fewer than 10 orders in the last 30 days
- 50 points — when you have had 10 or more orders in the last 30 days.
Example
In the last 30 days, the average time you needed to make a complaint decision was 7 days and 8 hours. This result is shorter than 8 days — so you will receive 45 points for it.
Unresolved buyer issues
In this metric, we check the ratio of compensations paid out under the Allegro Buyer Protection program to the number of opened Discussions and complaints within the last 30 days. We consider the compensations from Allegro Buyer Protection that we add to your settlements with Allegro, although there may be exceptions from that rule.
If we notice that a problematic situation with a buyer (Discussion or complaint):
- has been resolved in line with the law and our rules — we will be able to exclude such a compensation from this metric
- has not been resolved in line with the law and our rules — we will be able to include such a compensation in this metric, even if it was not added to your settlements with Allegro.
In this metric, we do not include reports related to issues on the carrier's part.
How we calculate points
In this metric, we grant only negative points — you can get a maximum of -200 points. Check the details in the table below.
| Score | Points |
|---|---|
| 10% or less | Points 0 points |
| over 10% to 20% | Points -20 points |
| over 20% to 30% | Points -40 points |
| over 30% to 40% | Points -60 points |
| over 40% to 50% | Points -80 points |
| over 50% to 60% | Points -100 points |
| over 60% to 70% | Points -120 points |
| over 70% to 80% | Points -140 points |
| over 80% to 90% | Points -160 points |
| over 90% | Points -180 points |
| 100% | Points -200 points |
Note
If, in the last 30 days, you have had fewer than 3 Discussions and complaints or Allegro Buyer Protection payouts — you will not get negative points.
Example 1
In the last 30 days, your customers opened 7 Discussions, and one buyer submitted a complaint. As a result, we paid 4 compensations under Allegro Buyer Protection.
We calculate your score as follows:
Unresolved buyer issues = 4 payouts from Allegro Buyer Protection / (7 Discussions + 1 complaint) x 100%
Consequently, 50% of your buyer issues are unresolved. You will score -80 points for that result.
Example 2
In the last 30 days, your buyers started 3 Discussions, and one buyer submitted a complaint. As a result, we paid 2 compensations under Allegro Buyer Protection. In this case, you will not get negative points. As per the definition above, you get negative points if you have a total of at least 3 Discussions and complaints in the last 30 days and we have paid your buyers at least 3 compensations under Allegro Buyer Protection.
Timely responses
How we award points in this metric
In this metric, the number of points we grant depends on the percentage of messages from buyers you manage to reply to within 24 hours. We check the response time for questions asked in:
- Discussions
- Message Center, including those via:
- Ask a question option on the offer page
- Ask about purchase option displayed next to orders in the Purchase history tab.
In this metric
- You can earn between -285 and 50 points.
- We grant 10 points for each 1% over 95% of timely responses.
- We deduct 3 points for each 1% below 95% of timely responses.
Note
If, in the last 30 days, you have no questions from buyers and no messages in Discussions, we will grant you:
- 25 points — if you have had fewer than 10 orders over the past 30 days
- 50 points — if you have had 10 or more orders over the past 30 days.
Response times for customer inquiries and Discussion messages are not counted on Saturdays, Sundays, and public holidays – in accordance with the Polish calendar. You can respond to these messages:
- by 11:59 p.m. on Monday — if the buyer sends a message/question on a Saturday or Sunday
- by 11:59 p.m. on the next working day — if the buyer sends a message/question on a public holiday.
Example
You have 97% timely responses to questions from customers and messages in Discussions. That is 2% over 95%, so you will get: 2 x 10 points = 20 points.
Fast payment refunds
In this metric, we check the average number of days it takes you to refund buyers. We take into account the time of refunds for orders that buyers have returned over the past 30 days.
We count the time starting from the moment you get the return parcel. We consider only the returns due to withdrawal from the agreement, and with the status that confirms you have collected the return parcel.
If no customers have returned products in the last 30 days, we will grant you:
- 50 points — if you have had fewer than 10 orders in the last 30 days
- 100 points — if you have had 10 or more orders in the last 30 days.
We do not grant negative points in this metric.
How we count the points
We award points in this metric depending on the average time you take to refund buyers.
| Average refund time | Number of points |
|---|---|
| more than 5 days | Number of points 0 points |
| 5 days or less | Number of points 20 points |
| 4 days or less | Number of points 40 points |
| 3 days or less | Number of points 60 points |
| 2 days or less | Number of points 80 points |
| 1 day or less | Number of points 100 points |
| no returns from buyers | Number of points 50 points |
Check in the table below how we count the number of days we account for in your average rating.
| When you refund the buyer | The number of days we account for to calculate the average |
|---|---|
| by 11:59 p.m. on the return collection day | The number of days we account for to calculate the average 0 |
| by 11:59 p.m. on the day following the return collection | The number of days we account for to calculate the average 1 |
| by 11:59 p.m. 2 days after the return collection | The number of days we account for to calculate the average 2 |
| by 11:59 p.m. 3 days after the return collection | The number of days we account for to calculate the average 3 |
| by 11:59 p.m. 4 days after the return collection | The number of days we account for to calculate the average 4 |
| after the buyer lets you know about the return, but before you receive the return parcel | The number of days we account for to calculate the average 0 |
| on the day the buyer lets you know about the return — when they do not need to send back their order* | The number of days we account for to calculate the average 0 |
| on the days following the buyer letting you know about the return — when they do not send back their order* | The number of days we account for to calculate the average not included |
* When you agree to refund the buyer without them sending back the order.
Example Your average refund time is 2 days and a half from receiving the return parcel. It is less than 3 days and you will receive 60 points.
Additional information
- We do not consider returns due to complaints or order cancelations.
- If buyers return their orders in multiple parcels, we count the refund time from the moment you collect the last parcel.
- We can check the status of the return parcel only if the buyer selects one of the carriers we suggest in the return form. If the seller uses the option: Dispatch on my own, we are not able to check the status of such a parcel. That is why we will not consider parcels dispatched with that option in the metric.
- We count the time for this metric in calendar days.
- If you refund the buyer in any different way than through Allegro Finance, we will not consider this refund in this metric.
On-time dispatch
In this metric, we check the number of orders that have been:
- dispatched in accordance with the time declared in the offer or
- delivered no later than on the estimated day of delivery that the buyer saw in the offer at the moment of purchase.
We divide this number by the total number of your orders (for which 28 days have not yet passed from the declared dispatch date or estimated delivery date) and multiply the result by 100%. That way, we get the percentage of orders dispatched on time.
For orders that include products from multiple offers, we take into account the latest dispatch date and the latest estimated delivery time declared in one of these offers.
In that metric, we consider orders for which the dispatch time or expected delivery time displayed in the offer at the moment of purchase expired within the last 28 days. We take into account the later of those dates.
See examples
- On March 5, a buyer makes a purchase in an offer where you declare dispatch within 2 days. At the moment of purchase, we displayed March 8 as the estimated delivery time in that offer. This means we will include the order made in that offer in the On-time dispatch metric for 28 days, counted from March 9 — that is, to April 5.
- On March 5, a buyer makes a purchase in an offer where you declare dispatch within 4 days. You need to dispatch that order by 11:59:59 p.m. on March 9. However, you dispatch orders faster than you declare, so at the moment of purchase, we displayed March 7 as the expected delivery time in that offer. In that case, we will include the order made in that offer in the On-time dispatch metric for 28 days, counted from March 10 — that is, to April 6.
In this metric
- You can earn from -460 to 40 points.
- We will give you 5 points for every 1% over 92% of orders dispatched on time.
- We will deduct 5 points for every 1% below 92% of orders dispatched on time.
Example
You have dispatched 96% of orders on time — 4% over the 92% threshold. According to the calculation, you will receive 20 points for this result: 4% x 5 points = 20 points.
Additional information
- You specify the dispatch time in the listing form. We use this information to determine whether you managed to dispatch the order according to the declaration. You can change the dispatch time at any moment: in a single offer or in multiple offers at once.
- We consider the moment of delivery to be the first attempt at delivering it to the buyer, or when the parcel is placed in a parcel locker / at a pickup point.
- You can check the estimated delivery time displayed to the buyer at the moment of purchase in:
- the Orders tab. Just go to the Delivery details section in the selected order.
- the delivery efficiency report in the Delivery deadline (On-time dispatch) — learn more.
Fast dispatch
In this metric, we check the number of orders made in offers with declared immediate or 1-day dispatch, and:
- dispatched on the day of placing the order and paying for it or
- delivered no later than indicated by the longest shipping time for the delivery option selected during the purchase, counted from the moment of paying for the order.
We divide this number by the total number of your orders (for which 28 days have not yet passed from the declared dispatch date or estimated delivery date) and multiply the result by 100%. That way, we get the percentage of orders with fast dispatch.
For orders that include products from multiple offers, we take into account the latest dispatch date and the latest estimated delivery time declared in one of these offers.
In that metric, we consider orders for which the dispatch time or expected delivery time displayed in the offer at the moment of purchase expired within the last 28 days. We take into account the later of those dates.
See an example
On March 5, a buyer makes a purchase in an offer where you declare immediate dispatch. At the moment of purchase, we displayed March 6 as the estimated delivery time in that offer. This means we will include the order made in that offer in the Fast dispatch metric for 28 days, counted from March 7 — that is, to April 3.
How many points you can get
| Maximum number of points | Minimum number of points |
|---|---|
| 160 points | Minimum number of points 0 points |
You can get 160 points — the maximum possible amount — starting from 54% of orders dispatched on the same day.
How we count the points
In this metric, you will receive 3 points for every 1% of orders with fast dispatch. We do not grant negative points in this metric.
Example
You declare dispatch within 24 hours in all your offers. In the past 28 days, buyers placed 1,000 orders in these offers. You managed to dispatch 250 of them on the day of purchase. They make up 25% of all your orders. You will receive 3 points for every 1% of orders with dispatch within 24 hours, that is: 3 points x 25% = 75 points.
Additional information
- You specify the dispatch time in the listing form. We use this information to determine whether you managed to dispatch the order according to the declaration. You can change the dispatch time at any moment: in a single offer or in multiple offers at once.
- The time that carriers need to deliver parcels may change. That is why we check to make sure we have the correct data every day. If not — we update it. You can check the up-to-date information about the shipping time for the delivery options available on Allegro on this page.
- We consider the moment of delivery to be the first attempt at delivering it to the buyer, or when the parcel is placed in a parcel locker / at a pickup point.
- When we calculate the delivery deadline in the Fast dispatch metric, we take into account the shipping time that was up-to-date at the moment of placing an order. It means that it could be different than the one you see on the page with shipping times.
- Information about the date by which the parcel must be delivered so that we can grant points in the Fast dispatch metric is available in the delivery efficiency report in the Delivery deadline (Fast dispatch) column. It is the date of the longest shipping time for the delivery option selected during the purchase, counted from the moment of paying for the order.
- You can check the estimated delivery time displayed to the buyer at the moment of purchase in:
- the Orders tab. Just go to the Delivery details section in the selected order.
- the delivery efficiency report in the Delivery deadline (On-time dispatch) column — learn more.
Terms & Conditions and rules
In this metric, we check whether your actions over the past 30 days comply with our rules. It applies to the Allegro Terms & Conditions and the Terms & Conditions of our other services you use — for example, REST API. If you violate the rules, you will lose points in this metric. You can learn more on violations in the Rules and restrictions tab. See below for what we can deduct points.
How we count the points
Account suspension
For the first and each subsequent account suspension, we will deduct 300 points.
Listing suspension and termination of offers
For the first and each subsequent listing suspension and termination of offers, we will deduct 200 points.
Listing suspension
For the first and each subsequent listing suspension, we will deduct 150 points.
Warnings
You will lose 50 points for the first warning. For each subsequent warning, we will deduct another 50 points.
Removed offers
- We check whether we have removed your offers over the past 30 days due to any violation of the rules applicable on Allegro.
- We divide those 30 days into 5 weeks — each of them runs from Monday until Sunday.
- We deduct points for the numbers of weeks in which we removed offers — not for the number of removed offers.
- For the first week with removed offers (regardless of how many), we deduct 20 points.
- For every subsequent week with removed offers, we deduct double the points.
- We can deduct a maximum of 320 points for removed offers. Check the details below.
| How many weekly periods we removed your offers in | How many points you will lose |
|---|---|
| 1 | How many points you will lose -20 |
| 2 | How many points you will lose -40 |
| 3 | How many points you will lose -80 |
| 4 | How many points you will lose -160 |
| 5 | How many points you will lose -320 |
Example
- In the first week, we removed 10 of your offers. You will get -20 points for the removal of offers in one weekly period.
- In the third week, we removed 15 of your offers. It is the second weekly period in which we remove your offers. Thus, we will double the number of negative points you get: -20 points x 2 = -40 points.
- In the fourth week, we removed 5 of your offers. It is the third weekly period in which we remove your offers. As a consequence, we will again double the number of negative points you get: -40 points x 2 = -80 points.
It means you will lose 80 points for removed offers this month — for removals in 3 weekly periods.
Offers removed for serious violations
We count the number of days (over the past 30 days) in which we have removed at least one of your offers as a result of such a violation. You will lose 150 points on the first day when we remove your offer for serious violations. For each subsequent day, you will lose another 150 points.
My account has been suspended for low sales quality. What do I do?
We constantly monitor the sales quality on Allegro. We may suspend your account due to poor sales quality. Check how you will learn about your account suspension and what steps you can take.
We constantly monitor the sales quality on Allegro. We consider comments, discussions, and the My Sales Quality dashboard among other things.
Possible reasons for account suspension
We may suspend your account for decline in sales quality, especially for:
- negative comments and a low average rating
- unresolved discussions and a high number of reported problems in respect to the number of orders
- warnings, notices for listing offers violating terms and conditions, and their removals
- long response time in discussions (over 24 hours)
- decline in quality in the My Sales Quality dashboard below neutral.
Legal basis
You can find all details in Articles 2.13, 10.1, and 10.7 to the Allegro Terms & Conditions.
What are the consequences of account suspension
If your account gets suspended, we may impose the following limitations:
- We will initially keep your active offers but will remove some of them every day. You will not be able to list new offers, but you can still buy from others.
- We will terminate all your active offers. You will not be able to list new offers, but you can still purchase from others.
- We will remove all your offers. You will not be able to list new offers or purchase from others.
Check what you can do on a suspended account.
How to recover an account
In the email where we inform you about your account suspension, you will also receive a link. Click it to check the details of the suspension and the conditions of further cooperation.
If you want us to lift the suspension as soon as possible, you can take the following steps:
- in discussions, provide a document confirming that you have honored your commitments ― for example, dispatched a parcel or returned money
- in discussions where you cannot provide such documents, describe a solution to a given problem in detail
- contact buyers who have given you negative ratings and solve their transactional problems. Next, you can ask them to remove their rating.
We consider every request for suspension removal individually.
How to achieve good scores in sales quality
Learn what you can improve in each metric to gain more points.
In the My Sales Quality tab, we give you points for various aspects of your activity on Allegro. Learn what you can improve in each metric to gain more points.
Complaint resolution time
In this metric, we will check the average time it took you to accept or reject buyer complaints submitted in the last 30 days. This metric will not include complaints related to issues on the carrier's part.
We will only grant positive points in this metric — you can get a maximum of 50 points. We will grant the maximum number of points in this metric for an average complaint resolution time less than 7 days. To get as many points as possible in this metric:
- check new requests regularly in the Complaints and Discussions with Buyers tab. Remember that by law, the time frame to issue a complaint decision is: 14 days in Poland and Hungary; 30 days in Czechia and Slovakia.
- check if you have all the necessary information from the buyer in the complaint details. If the description is missing information or photos that may help you process it, click [ask for the information to be completed] and tell the buyer what additional data you need.
- if necessary, arrange the return or collection of the product with the customer as soon as possible. When the situation requires it — also provide a return label.
- provide clear and specific answers — communicate with the customer in a simple, understandable way, and treat them with respect. Avoid overly complex information — such as legal regulations that might cause concern for customers.
- justify your decisions — use substantive arguments, based on evidence and examples.
- handle complaints yourself — do not convince the buyer to fill out a claim under the Allegro Buyer Protection program — it is not a tool to resolve issues regarding purchases made from you.
Unresolved buyer issues
Points in this metric are affected by three factors: Discussions, complaints, and Allegro Buyer Protection payouts. Since negative points are deducted for paid compensations, make sure to keep them to a minimum. This way, you will not lose sales quality points and will be able to take better care of your business.
Before a customer opens a Discussion or submits a complaint, pay attention to:
- information that you provide in offers — make sure every time that you link your offers to appropriate products from the Catalog.
- products that you dispatch to buyers — make sure that your parcel contains exactly what the buyer ordered. Keep this in mind especially for orders consisting of multiple products or products that come in different variants.
- proper packaging — this will reduce the risk of the product being damaged in transit
- parcel tracking — when you have the consignment note number, both you and the buyer can see the status of the parcel.
- timely dispatch — this increases the chances that buyers will receive their orders within the estimated delivery time they saw in the offer at the time of purchase.
When you have a Discussion or a complaint:
- resolve them yourself — do not convince the buyer to submit a request under Allegro Buyer Protection
- prioritize them — reply in Discussions and complaints as quickly as possible so that customers see you care about resolving the problematic situation.
- keep deadlines — according to our Terms & Conditions, you have 24 hours to respond in the Discussion from the moment it was opened ― excluding Saturdays, Sundays, and bank holidays. On the other hand, the law gives you a specific time frame to issue a complaint decision from the moment it is submitted: in Poland and Hungary you have 14 days; in Czechia and Slovakia — 30 days. If you cannot reply immediately, make sure you always meet the deadlines specified by law or our rules.
- write / reply clearly and specifically — speak to the customer in simple language and treat them with respect. Avoid providing complex information — for example, by copying and citing legal regulations without the context.
- justify your decisions — use substantive arguments based on evidence and specific examples.
What else you can do
- See what may help you resolve a Discussion positively.
- Learn what to do when the buyer reports a complaint.
- Find out what you can do when the buyer applies for an Allegro Buyer Protection compensation.
Timely responses
In this metric, the number of points we grant depends on the percentage of messages from buyers you manage to reply to within 24 hours. We check the response time for questions asked in:
- Discussions
- Message Center, including those via:
- Ask a question option on the offer page
- Ask about purchase option displayed next to orders in the Purchase history tab.
To gain as many points as possible:
- respond within 24 hours. Your responses should be as specific and fact-based as possible — this way, you can quickly resolve the buyer's issue and avoid more questions.
- make sure that buyers can find all the relevant information in your offers. If you prepare detailed descriptions of the products you sell, you can significantly reduce the number of questions from potential customers.
- ensure a seamless shopping experience at your store. You can significantly reduce the number of Discussions if you, for example, dispatch parcels on time or use trusted carriers.
Fast payment refunds
In this metric, we grant you points for the refunds you send to buyers for their returned orders — the faster you make a refund, the more points you gain. That is why you should make sure that your buyers do not wait too long for their refunds. If you are not able to track your returns regularly, you can enable automatic refunds on your account. Then, we will automatically order a refund for the buyer after a determined number of days from receiving the return.
On-time dispatch
We will grant you points in this metric if you dispatch the order as declared, or if it is delivered by the estimated delivery time displayed to the buyer in the offer at the moment of purchase. To get them, make sure you:
- declare achievable dispatch times in your offers. If you know you will not be able to dispatch the order on time — update the dispatch declaration in the relevant offer. Check how to do this in multiple offers at the same time.
- dispatch parcels before the carriers' cut-off times. We only consider the parcel dispatched when the courier scans it. If you fail to dispatch the parcels by the cut-off time indicated by the carrier, the courier may not pick them up until the next day. They will not be able to scan them within the time you declared. For that reason, we will not grant you points in the On-time dispatch metric. Learn more about cut-off times.
- cooperate with carriers that are integrated with us. This allows us to track the orders you dispatch. Learn more about integrated carriers.
- dispatch the parcels correctly — for example, add consignment note numbers or provide masked email addresses correctly. Learn what you need to do so that we consider the parcel dispatched.
- report to us orders dispatched with a delay solely due to the carrier's fault. To send such a report, use the Report a problem with the courier pickup tab — learn how to do it. If we find your report justified, we will exclude the orders dispatched with a delay from your:
- sales quality — from the On-time dispatch and Fast dispatch metrics
- statistics, based on which we check whether we can display information about same-day dispatch time in your offers.
Fast dispatch
You get points in this metric if the orders placed in offers with declared immediate or 1-day dispatch are:
- dispatched on the day of placing and paying for the order or
- delivered no later than indicated by the longest shipping time for the delivery option selected during the purchase, counted from the moment of paying for the order.
That is why you should make sure to:
- declare the immediate or 1-day dispatch in your offers. We will not grant you points if you dispatch orders on the day of purchase, but the declared dispatch times in your offers are longer than 1 day.
- try to organize your daily work in a way that allows you to dispatch as many orders as possible on the day of purchase. You can arrange fixed pickups with the carrier to make it easier.
- if you do not use fixed pickups — dispatch parcels before the carriers' cut-off times. We only consider the parcel dispatched when the courier scans it. If you fail to dispatch the parcels by the cut-off time indicated by the carrier, the courier may not pick them up until the next day. In that case, they cannot scan the parcel within the time you declared, so you will not fulfill the condition related to the dispatch on the day of placing and paying for the order. Learn more about cut-off times.
- use the delivery options from integrated carriers. This allows us to track the orders you dispatch. Learn more about integrated carriers.
- dispatch the parcels correctly — for example, add consignment note numbers or provide masked email addresses. Learn what you need to do so that we consider the parcel dispatched.
- report to us orders dispatched with a delay solely due to the carrier's fault. To send such a report, use the Report a problem with the courier pickup tab — learn how to do it. If we find your report justified, we will exclude the orders dispatched with a delay from your:
- sales quality — from the On-time dispatch and Fast dispatch metrics
- statistics, based on which we check whether we can display information about same-day dispatch time in your offers.
Terms & Conditions and rules
In this metric, you can lose points for violating our Terms & Conditions as well as any other actions that do not comply with our rules. That is why you should read our Terms & Conditions and act accordingly.
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