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How product relevance works and what a Top offer is
Learn in what order we display products and offers on the product lists on Allegro.
Product relevance is a default sorting of product lists.
In the case of sorting by relevance, we try to adjust the order of products on the list as well as possible to the queries buyers enter in the search engine. This means that buyers may see a different order of offers on the list for two very similar queries for a product — for example, iPhone 11 and iPhone.
When sorting by relevance, we take into account the following information about the product:
- how well the product matches the query the buyer has entered into the search engine — we check it in 2 ways:
- we check whether the titles of offers with a given product match the query the buyer has entered into the search engine. For example, if the buyer has entered dress into the search engine, we will display products whose name contains the word dress.
- we check not only whether the words the buyer has entered into the search engine appear in the product name, but we also check their meaning. For example, if the buyer enters the phrase house slippers into the search engine, we will also display house shoes.
- product ratings and their number
- how many times we have displayed a given product to the buyers
- how many times buyers clicked that product
- how many times a given product was added to the cart within different periods
- how many times it was added to Favorites
- how often customers bought that product
- the average product price
- whether the Top offer of a given product is promoted.
When sorting by product relevance, we also consider the same criteria we use to select the Top offer.
We divide the product list into two sections:
- with products whose Top offers are promoted
- with products whose Top offers are not promoted.
We sort each of those sections separately.
On the product list, we also display the Allegro Ads sponsored offers. Their exact number and placement are dynamic and depend on the number of available Sponsored Offers and their quality.
On the product list, we also display grouped offers from Allegro Lokalnie.
How we select the Top offer
For each product on the list, our algorithm selects the Top offer — the offer representative of the product. Such an offer is favorable for most buyers, and you can expect increased sales in it.
When selecting the Top offer, we account for many different factors we can divide into several main groups:
- the price and delivery cost — the lower, the better. The Best Price Guarantee badge additionally increases the chances of becoming the Top offer.
- offer promotion — promoted offers are prioritized in the selection of the Top Offer
- offer quality:
- product condition — offers with new products have higher chances of becoming the Top offer
- sales format — offers with the Buy now option have higher chances of becoming the Top offer
- whether the thumbnail meets our requirements
- whether the offer's obligatory parameters are completed
- sales quality
- estimated delivery time — offers with faster estimated delivery time have higher chances of becoming the Top offer.
Offer relevance
Apart from product lists, buyers can also find on Allegro lists with offers from specific sellers, for example, the list of all the offers with a given product.
On such lists, we display — and sort — offers. Offer relevance is the default sorting option for the lists of offers.
When sorting offers by relevance, we consider the same factors as when selecting the Top offer. That means the higher your offer is displayed on the list, the higher its chances of becoming the top offer.
On the list of offers with a given product, we display a section with promoted offers and a section without them. We sort offers in each of those sections separately.
