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What the Allegro Days campaign is and how to participate
Each month during Allegro Days, we promote discounted offers — on the home page and in the Deal Zone. See how it works and what you can gain.
Allegro Days is a monthly event where we promote discounted offers — on the Allegro home page and in the Deal Zone. Check how it works and what you can gain.
Take advantage of AlleDiscount during Allegro Days
During Allegro Days, we also launch the AlleDiscount campaign, where we reduce prices for you! Your offers are more attractive without extra costs — we pay you back the difference between the price set by you and the reduced price customers pay.
How the Allegro Days campaign works
Allegro Days is a cyclical promotional campaign that we hold at the beginning of each month. During Allegro Days, we also promote offers with discounted prices. We display a special allegro days badge next to such offers. Buyers see them in the promotion sections of the home page.
You can submit your offers even 2 weeks before the start of a given edition of the campaign. We will let you know about the start of the campaign in advance — in the News. You can submit your offers until the last day of a given edition.
Badges in offers within the campaign
The offers you submit for Allegro Days can get:
- the standard allegro days badge
- the -X% badge on an orange background — the percentage of the discount you grant in the offer.
Who can participate
You can participate in Allegro Days if you:
- have an active business account
- have at least Neutral sales quality
- have set payouts
- are not behind on your payments of invoices from us
- you participate in one of the partner programs: Brand Partner, Top Brand Partner, Strategic Partner, Allegro Diamon Partners, Top New Joiners, or you use the One Fulfillment by Allegro service
or
- the total turnover on your business account on allegro.pl was at least 30,000 PLN gross for the last 2 calendar months preceding the day we start accepting submissions for a given edition of Allegro Days.
What you gain with Allegro Days
We will mark your offers with a special allegro days badge — buyers will see it on the offer page and the offer list. Additionally, we will display offers that qualified for the campaign on the Allegro home page and in the Deal Zone.
You will also get Featured Offers packages (19.90 PLN/10 days) within 30 days from the end of the campaign. The value of the packages will equal the additional sales commission we will charge during the campaign.
You can accept packages in the Discount Center — they will be valid for 3 months from when we grant them.
What offers you can submit
For the Allegro Days campaign you can submit active offers that:
- have the condition parameter value: New
- are listed in the buy now format.
Additionally, you have to reduce the offer price by at least 10% from the lowest price of that offer from the last 30 days. You can set the price while submitting a given offer to Allegro Days.
You can submit offers with the Medical device parameter selected. It is possible when you sign the paper version of this declaration (available in Polish) and send it to us with the phrase: medical devices to the address: Allegro sp. z o.o., ul. Żelazna 51/53, 00-841 Warszawa.
Now, we calculate the lowest price in an offer within 30 days before the start of the campaign you submit it to, and not before the moment of submission
Example:
The offer with a reduced price of 90 PLN was part of a campaign until August 5. On August 6, the offer price reverted to the base price — 100 PLN. On August 27, you submit an offer to a campaign that starts on September 6. According to the old rules, the lowest price in 30 days would be 90 PLN — and you would need to offer a discount on that price. According to the new rules, the lowest price in 30 days is 100 PLN.
That way, you can submit your offers to a campaign at any time before it starts.
- Real Estate (20782)
- Automotive — Cars (149)
- Automotive — Motorcycles and Quads (300685)
- Automotive — Other Vehicles and Boats (4079)
- Health — Medicine Cabinet Essentials — OTC Medications (122432)
- Home and Garden — Equipment — Fun Gadgets (121237)
- Home and Garden — Equipment — Holiday and Season Decorations — Fireworks (300733)
- Sports and Travel — Militaria — Self-Defense — Stun Guns (255085)
- Supermarket — Groceries — Alcohol-free (261477)
- Supermarket — Alcohol (322982)
- Supermarket — Pet Supplies — Non-Prescription Veterinary Drugs (321823)
- Collections and Art — Collections — Militaria — Weapons (3690)
- Collections and Art — Collections —Tobacco Accessories (47937) — excluding Lighters (47956)
- Kids — Kids' Feeding — Kids' Foods — Modified Milk — First milk (256973).
In Allegro Days, you also cannot promote:
- access to digital distribution service accounts, such as Steam, Origin, Ubisoft Connect, GOG, Xbox Live, PlayStation Store, and more
- products sent from outside the European Economic Area for which you cannot issue fiscal documents in Poland
- products from the Games category you are selling without a full ESD license.
How to submit offers for Allegro Days
You can do it:
- in the Campaigns and Programs tab — select Allegro Days campaign with the correct date and provide the promotional price
- through the API.
Once we check the submitted offers, we will automatically change their prices for the ones you declared. The allegro days badge will be displayed for a maximum of 72 hours (until the end of a given Allegro Days edition) — unless you choose a shorter time or resign before the campaign ends.
Your submission means that you accept the Terms & Conditions of the campaign. We will also attach it to the email we send you right after you declare your participation.
Learn more about how to manage your offers in campaigns and programs.
What fees we will charge
We will charge you an additional campaign sales commission for the qualified offers. This additional commission is always 60% of the product sales commission.
You are selling a humidifier worth 300 PLN. The buyer selects the 0 PLN delivery. You list the product in a category with a 4% product sales commission. The 4% sales commission of 300 PLN is 12 PLN. The additional campaign sales commission equals 60% of the product sales commission — 7.20 PLN (12 PLN x 60%).
At the same time, we will grant you an equivalent of this additional commission in the form of a Features package. Learn more.
When we can exclude your offers from Allegro Days
In some cases, we can exclude previously qualified offers from the campaign. We can do so if:
- your actions on Allegro cause harm to other users or our platform
- you have outstanding payments for at least 2 settlement periods
- you violate the provisions of the Allegro Terms & Conditions or the Allegro Days Terms & Conditions
- we block your account for selling illegal products.
The Allegro Days campaign cannot be combined with any other promotion. Learn more about the campaign in the Terms & Conditions.
