In order to promote a logo, you need to have the right to use it:

• as a brand/manufacturer/store ― you need a registered logo
• as a distributor ― you need to be authorized to use it.

Logo specifications:

• dimensions: 400 x 400 px
• maximum file size: 350 KB
• file format: JPEG or PNG.

Note: the logo size may change, depending on a device it is displayed on. This is why a logo needs to be legible in other formats as well. While preparing a file, you do not need to add the white margin for safety ― we add it automatically.

A logo should match the brand name but it cannot refer to other websites, or contain labels determining the assortment type, such as outlet or sale. The logo cannot contain swear words, and pornographic or illegal content.

Links should refer the buyer only to your offers listed on Allegro. The link may lead to a category page where the buyer can find advertised products, or to an offer list with all your offers.

• If you choose an ad with a consumer brand logo — add only items of the brand you advertise.
• If you choose an ad with your store logo — you can add items of multiple brands to an ad.

The chosen offers should belong to the same category or be related to one another in some way. For example, a buyer who is looking for a bicycle might want to buy cycling clothing or a helmet. Choose your offers to suit your assortment and the result you want to achieve.

You can create many offer combinations in ads and check which offers attract the most buyers. You can link 4 up to 15 offers to one display ad. The system will automatically select out of them a minimum of 4 offers that match the buyer’s search best. You should consider selecting more than 4 offers ― this way, we will not stop displaying your ad if one of your offers expires. We will display your ad longer if you select more offers.

Display ads are displayed based on keywords or categories. While adding a campaign, you can specify your target audience.

You can select one of the following options:

• precise reach ― the ad will be displayed to a narrow group of the most interested buyers who are looking for your products. Select this option if you aim to boost your sales.
• extended reach ― the ad will be displayed both to buyers interested in your offers as well as to a wider audience. Select this option if you want to increase the recognition of your brand and offers on Allegro.

Based on the offers selected for Display ads, the system will determine the appropriate categories for your ad to appear in. For precise reach, these will be the most relevant categories for the products selected for Display ads. For extended reach, we consider categories from the precise reach as well as, more general categories on the path leading to your offer.

In order to promote a logo, you need to have the right to use it:

• as a brand/manufacturer/store ― you need a registered logo
• as a distributor ― you need to be authorized to use it.

In both cases the logo you use for your Display ad needs to match the logo on the item. You can choose items of one brand per ad.

You cannot use the Allegro logo but you can add a statement like: dostępne na Allegro (available on Allegro).

Every graphic creation must be understandable, legible, and compliant with the guidelines. Familiarize yourself with them before you make a graphic creation for your ad.

Prepare a graphic creation in two formats

• 932 x 125 px ― for a PC
• 1080 x 288 px ― for RWD and the app.

The main requirements

• A Banner ad can advertise a group of items, a category, or your whole assortment. It cannot advertise one item only.
• The content cannot refer to any websites or promotions. Do not use phrases such as: tanio (cheap), tylko u nas (exclusive), najtaniej (the cheapest), promocja (promotion), wyprzedaż (sale), hit, najlepsza cena (the best deal), and so on.
• You cannot include information about percentage discounts, for example -25%.
• If you provide prices in your creation, stick to the od 99,99 zł(from 99.99 PLN) format. Do not provide only one price ― 99,99 zł (99.99 PLN). If you enter a specific price, we will ask you to edit your creation.
• A graphic creation should be legible ― do not forget about the required margins.

Most common mistakes

• Too much text ― for example, several sentences written in a small font.
• Errors in the text ― for example, typos.
• Incorrect text format, for example, slogans written in all caps or inappropriate text alignment.
• Inappropriate color scheme, for example, the text and background in a similar color (the text becomes hard to read).
• Including information about a percentage discount (for example -20%).
• Including your contact information from outside Allegro.
• Using the Allegro logo. You can only include the word Allegro in the content, for example: dostępne na Allegro (available on Allegro).
• Using the Smart! logo disregarding the template.
• Including elements which imitate buttons and calling to action, for example, Buy now.
• Refering to stores and websites outside Allegro.

A buyer who clicks your Banner ad will be redirected to the page you have set. Links should refer the buyer only to your offers listed on Allegro. It may be, for example, an offer list in the category containing the advertised items, or a link to all your offers. The offers you link to must be consistent with the information on the banner.

In the graphic creation, you can present your Allegro offers. Make sure the text is consistent with the offers you choose. You can create many offer combinations in ads and check which offers attract the most buyers.

You can choose up to 15 categories in which your Banner ad may be displayed. If you want to reach buyers in each category branch, from the most general to the most specific ― select them all.

If your offers belong to more than one category, select each one ― this way you will increase your reach.

In order to promote a logo, you need to have the right to use it:

• as a brand/manufacturer/store ― you need a registered logo
• as a distributor ― you need to be authorized to use it.

In both cases the logo you use for your Display ad needs to match the logo on the item. You can choose items of one brand per ad.

You cannot use the Allegro logo but you can add a statement like: dostępne na Allegro (available on Allegro).

Every graphic creation must be understandable, legible, and compliant with the guidelines. Familiarize yourself with them before you make a graphic creation for your ad.

Prepare a graphic creation in two formats:

• 960 x 252 px ― for a PC
• 600 x 200 px ― for RWD and the app.

The main requirements

• A graphic creation can advertise one item, a group of items, a category, or your whole assortment.
• The content cannot refer to any websites or promotions. Do not use phrases such as: tanio (cheap), tylko u nas (exclusive), najtaniej (the cheapest), promocja (promotion), wyprzedaż (sale), hit, najlepsza cena (the best deal), and so on.
• You cannot include information about percentage discounts, for example -25%.
• If you provide prices in your creation, stick to the od 99,99 zł (from 99.99 PLN) format. Do not provide only one price ― 99,99 zł (99.99 PLN). If you enter a specific price, we will ask you to edit your creation.
• A graphic creation should be legible ― do not forget about the required margins.

Most common mistakes

• Too much text ― for example, several sentences written in a small font.
• Errors in the text ― for example, typos.
• Incorrect text format, for example, slogans written in all caps or inappropriate text alignment.
• Inappropriate color scheme, for example, the text and background in a similar color (the text becomes hard to read).
• Including information about a percentage discount (for example -20%).
• Including your contact information from outside Allegro.
• Using the Allegro logo. You can only include the word Allegro in the content, for example: dostępne na Allegro (available on Allegro).
• Using the Smart! logo disregarding the template.
• Including elements which imitate buttons and calling to action, for example, Buy now.
• Referring to stores and websites outside Allegro.

A buyer who clicks your Home page ad will be redirected to the page you have set. Links should refer the buyer only to your offers listed on Allegro. It may be, for example, an offer list in the category containing the advertised items, or a link to all your offers. The offers you link to must be consistent with the information on the banner.

In the graphic creation, you can present your Allegro offers. Make sure the text is consistent with the offers you choose. You can create many offer combinations in ads and check which offers attract the most buyers.

You can choose up to 15 categories for your Home page ad. With them we will display your ads only to those buyers who have browsed offers in those categories ― your ad targets specific buyers. If you want to reach buyers in each category branch ― select them all ― from the most general to the most specific.

Exclusion zones are limitative lines layered on top of your graphic creation. They indicate how much content of the ad may be cut while being displayed on the Allegro homepage. All the elements (text, buttons, prices) should be placed between those two lines. Otherwise, your ad will be rejected. There may be some images outside the lines, as long as the ad is still legible after they are cut.

In order to promote a logo, you need to have the right to use it:

• as a brand/manufacturer/store — you need a registered logo
• as a distributor — you need to be authorized to use it.

In both cases, the logo you use for your Display ad needs to match the logo on the item. You can choose items of one brand per ad.

You cannot use the Allegro logo, but you can add a statement like: dostępne na Allegro (available on Allegro).

Links in the ad

• A banner can advertise a group of products, a category, or your whole assortment. It cannot advertise a single product.
• The link has to lead to a list of offers or the page of your store on Allegro. It cannot lead to the offer page.

Copy text and additional copy text

• The content of the ad must not include information about price reductions or imply offer exclusivity — for example: only here, promotion, sale, exclusive offer, etc.
• You cannot include information about percentage discounts, for example, -25%.
• If you provide prices in your ad, stick to the od 99,99 zł (from 99.99 PLN) format. Do not provide only one price — 99,99 zł (99.99 PLN). If you enter a specific price, we will ask you to make changes.
• The content of the ad must not be written in capital letters only.
• The content of the ad must not refer to website addresses.

Image

• The image should be readable — do not forget about the required margins.
• It must not contain: a text, a logo, additional buttons, for example, buy now.
• Place the key graphic elements in the safe area.

The most common errors while creating a Flexible banner

• Adding text to the image — even if it matches the image very well.
• Placing key graphic elements outside the safe area.
• Incorrect text format — for example, copy texts written in all caps or inappropriate text alignment.
• Errors in the text — for example, typos.
• Including information about a percentage discount (for example, -20%).
• Including your contact information from outside Allegro.
• Using the Allegro logo. You can only include the word Allegro in the content, for example: dostępne na Allegro (available on Allegro).
• Using the Allegro badges and campaigns — for example, Allegro Smart!, AlleDiscount.
• Adding elements that imitate buttons and calling to action — for example, buy now.
• Refering to stores and websites outside Allegro.

Check how to create a Flexible banner compatible with requirements, and see the examples.

When you create a Flexible banner, you can select up to 15 categories. That way, we will display the ad only to buyers who have browsed offers in those categories. If you want to reach buyers in each category branch — select them all — from the most general to the most specific.

A clearspace is an area defined by delineating lines applied to your creation. They indicate to what width the ad may be cropped when it displays on the Allegro home page.

• area a — logo, copy text, and additional copy text — on smaller screens, this area may be covered with image elements located in the safe area.
• area b — safe area, or the most important part of your image — place key elements of your ad here, this area will always be fully visible.
• area c — less important image elements that will be cropped to preserve the safe area so that your ad displays well on various devices.
• areas d1 and d2 — areas that may not be visible while cropping to certain resolutions.