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By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
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How to create a Banner ad in Allegro Ads
A Banner ad is a type of image advertising that allows you to reach more buyers. Check how to enable such an ad.
A Banner ad is a type of a Display ad which consists of an image presenting a brand or an offer category. With that, you will reach a wider range of buyers.
- Sign in to your account in the Allegro Ads dashboard.
- Click [stwórz kampanię] (create campaign).
- Select Reklama graficzna (Display ad) and click [skonfiguruj kampanię] (set up campaign).
- Name the campaign and the ad group (only you will see those names).
- Select a brand for which you want to add the campaign. Here, you can also add a new brand.
- Click [dodaj reklamę] (add an ad) in the Skonfiguruj reklamy (Set up ads) section.
- Select Reklama banerowa (Banner ad).
- Complete all the fields:
- nazwa reklamy (ad name) ― only you will see this name
- gdzie ma kierować reklama (where the ad redirects to) ― provide the link to your Allegro offers
- banery reklamowe (ad banners) ― add two banners you have created ― note that they need to comply with our guidelines.
- kategorie (categories) ― select up to 15 categories in which you want your ad to be displayed
- słowa kluczowe i wykluczające (keywords and negative keywords) ― complete the keywords, so that the system can display your ad when buyers enter them in the search engine, as well as negative keywords that will block the display of your ad.
- Determine up your daily budget, the CPM rate, and display period. Optionally, you can state your total budget.
- Click [stwórz kampanię] (create a campaign) to send it to us for verification. We will verify it and display it on Allegro if it complies with the display rules. Next to the campaign, you will see the Displaying status. If we reject the ad, we will ask you to edit the ad and implement changes specified in the explanation. Implement changes and submit the ad for verification once again.
