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How to create a Dynamic template ad in Allegro Ads
A Dynamic template ad is a type of Display ad that consists of a logo, short text, and promoted offers of your choice. Check how to enable such an ad.
A Dynamic template ad is a type of a Display ad, which consists of a logo, short text, and promoted offers selected by you.
Check how to launch it step by step.
- Sign in to your account in the Allegro Ads dashboard.
- Click [stwórz kampanię] (create campaign).
- Select Reklama graficzna (Display ad) and click [skonfiguruj kampanię] (set up a campaign).
- Name the campaign and the ad group (these names are visible only to you).
- Add your brands and then, select the one for which you want to create the campaign. At this stage you can also set a brand's logo.
- Click [dodaj reklamę] (add an ad).
- Select Reklama szablonowa (Dynamic template ad).
- Complete all the fields:
- nazwa reklamy (ad name) ― only you will see this name
- treść reklamy (ad content) ― the text advertising your product ― check what the content should look like
- gdzie ma kierować reklama (where the ad redirects to) ― provide the link to your Allegro offers (for example, a list of offers from the advertised category)
- logo ― is uploaded automatically based on the brand's logo you have added. If there are multiple logos, click [zmień logotyp] (change the logo) if you want a different one. Check what a logo should look like.
- kategorie (categories) ― select up to 15 categories in which you want your ad to be displayed
- słowa kluczowe i wykluczające (keywords and negative keywords) ― complete the keywords, so that the system can display your ad when the buyers enter them in the search engine, as well as negative keywords that will block the display of your ad.
- Select offers for your ad. You can add between 2 and 15 offers to each ad. We display two offers simultaneously ― we choose those which match the buyer's query best.
You can find offers to your ad:
- by the title
- on a list of all your offers, and
- with the filters in the advanced options ― by category, price, or offer ID.
- Specify the ad reach: precise or extended.
- Enter keywords and negative keywords.
Once you complete all the fields, you can see a preview of your ad. Click [edytuj] (edit) if you want to change something.
Select where you want us to display your advertisement:
- Showcase on the Allegro homepage
- Search results and offer page
- Left-hand column in the list of offers
- Search prompts — you can use this option if you have special Allegro Ads permissions. We will display your ads in this location only on the desktop version of the platform — we will not display them in the Allegro mobile app nor on the mobile platform version.
- Determine your daily budget, the CPM rate, and dates of display. Optionally, you can state your total budget.
- Click [stwórz kampanię] (create a campaign) to send it to us for verification. Done! We will verify it and display it on Allegro if it complies with the display rules. Next to the campaign, you will see the Displaying status.
If we reject the ad, we will ask you to edit the ad and implement changes specified in the explanation. Implement changes and submit the ad for verification once again.
Check out this article to learn more about different types of Display ad.
