We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (16 partners), including "IAB Europe Trusted Partners" (9 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Basics of Display ads in Allegro Ads
How to create a Dynamic template ad in Allegro Ads
A Dynamic template ad is a type of Display ad that consists of a logo, short text, and promoted offers of your choice. Check how to enable such an ad.
We are testing a new format of a dynamic template ad
On June 4, we started testing a new format of a dynamic template ad. The test will last for about 4 weeks. It will include the ads of selected sellers. As part of the test:
- we will significantly increase the surface of the graphic shown in the ad
- we will not show the advertising slogan in the mobile view — in order to ensure full visibility of the first offer shown in the ad.
You do not have to do anything regarding the test. If we include your selected offers in the test, all recipients will be able to see them. We will display other ads as usual.
A Dynamic template ad is a type of a Display ad, which consists of a logo, short text, and promoted offers selected by you.
Check how to launch it step by step.
- Sign in to your account in the Allegro Ads dashboard.
- Click [stwórz kampanię] (create campaign).
- Select Reklama graficzna (Display ad) and click [skonfiguruj kampanię] (set up a campaign).
- Name the campaign and the ad group (these names are visible only to you).
- Add your brands and then, select the one for which you want to create the campaign. At this stage you can also set a brand's logo.
- Click [dodaj reklamę] (add an ad).
- Select Reklama szablonowa (Dynamic template ad).
- Complete all the fields:
- nazwa reklamy (ad name) ― only you will see this name
- treść reklamy (ad content) ― the text advertising your product ― check what the content should look like
- gdzie ma kierować reklama (where the ad redirects to) ― provide the link to your Allegro offers (for example, a list of offers from the advertised category)
- logo ― is uploaded automatically based on the brand's logo you have added. If there are multiple logos, click [zmień logotyp] (change the logo) if you want a different one. Check what a logo should look like.
- kategorie (categories) ― select up to 15 categories in which you want your ad to be displayed
- słowa kluczowe i wykluczające (keywords and negative keywords) ― complete the keywords, so that the system can display your ad when the buyers enter them in the search engine, as well as negative keywords that will block the display of your ad.
- Select offers for your ad. You can add between 4 and 15 offers to each ad. We display two offers simultaneously ― we choose those which match the buyer's query best.
You can find offers to your ad:
- by the title
- on a list of all your offers, and
- with the filters in the advanced options ― by category, price, or offer ID.
- Specify the ad reach: precise or extended.
- Enter keywords and negative keywords.
Once you complete all the fields, you can see a preview of your ad. Click [edytuj] (edit) if you want to change something.
Select where you want us to display your advertisement:
- Showcase on the Allegro homepage
- Search results and offer page
- Left-hand column in the list of offers
- Search prompts — you can use this option if you have special Allegro Ads permissions. We will display your ads in this location only on the desktop version of the platform — we will not display them in the Allegro mobile app nor on the mobile platform version.
- Determine your daily budget, the CPM rate, and dates of display. Optionally, you can state your total budget.
- Click [stwórz kampanię] (create a campaign) to send it to us for verification. Done! We will verify it and display it on Allegro if it complies with the display rules. Next to the campaign, you will see the Displaying status.
If we reject the ad, we will ask you to edit the ad and implement changes specified in the explanation. Implement changes and submit the ad for verification once again.
Check out this article to learn more about different types of Display ad.
How to use the Multimedia tab in Allegro Ads
Use the Multimedia tab to prepare materials for Allegro Ads display ads quickly and easily.
Do you want to create a campaign for a Display Ad in Allegro Ads? This ad type is composed of a logo, an advertising slogan, and two dynamically selected offers.
The Multimedia tab will help you plan your campaign. You can use it to prepare materials for the ad in advance. You can find all your logos, graphics, and banners there. If you want, you can rename them, tag them, and edit their format.
What you will gain with the Multimedia tab
Sign in to the Allegro Ads dashboard and go to the Multimedia tab.
In this tab, you can:
- add a new image — click [add a new file]. The maximum file size is 5,000x5,000 px.
- edit the name of the image or add tags — to make it easier to find using the search engine in the tab
- adjust the image to the selected ad format
- sort uploaded images by the upload date or alphabetically.
Display ads in Allegro Ads: how to advertise medical devices according to the law
Check how to use display ads to advertise medical devices.
If you sell medical devices on Allegro and want to advertise them using the tools we provide (for example, Allegro Ads or promotion) — by the provision of the Act on medical devices, we require you to submit written approval of advertising activities. Learn more.
Dynamic template ad
You can create ads for medical devices just like for any other offers. Buyers will see:
- the wyrób medyczny (medical device) badge next to the advertised offers
- information about the manufacturer and authorized representative — it will show up when they click the i icon next to the sponsorowane (promoted) badge:
Banner ad, Ad on the home page, Flexible banner
If the ad you are creating contains an image of the medical device, its name, or model, complete the form correctly:
- select Yes in the field: Are you advertising a medical device?
- select the appropriate Type:
- medical device
- in vitro diagnostic medical device
- accessories for a medical device
- products without an intended medical purpose
- provide the manufacturer (or manufacturers)
- provide the name of the authorized representative (optional).
The ad will indicate that it concerns a medical device. The information you provided will be visible upon clicking the i icon:
If, instead of a supporting keyword, you added a legal note to the Flexible banner and, at the same time, you checked that you advertise a medical device, we will display the legal note in the window available upon clicking the i icon — next to the sponsorowane (sponsored) badge or in the section sprawdź noty prawne I zastrzeżenia (check legal notes and disclaimers).
appearance: light theme
