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Allegro Ads video ads
How to enable a video ad in Allegro Ads
Thanks to the video ad in Allegro Ads, you can advertise your product with a short video that may help you increase interest in your offers.
This ad format consists of a video and promoted offers you select. Thanks to that, you can advertise your product with a short video that can help you increase interest in your offers.
How to enable the ad step by step
- Sign in to your account in the Allegro Ads dashboard.
- Click [add campaign].
- Select Video ad and click [configure campaign].
- Name the campaign and ad group, and click [next step].
- Specify the display locations and click [next step].
What display locations you can select
- Search results on web page — your ad will appear under the product search results the buyers are browsing at the moment. Thanks to that, customers interested in a given category will see your offer.
Select that location if you want to reach the customers interested in a specific product category.
- Left-hand column on the product list — your ad will be visible on the left-hand side of the page, under the menu on the search results page, regardless of what products the buyers are browsing. We adjust offers in the ad to buyers' previous searches and how they use the platform.
Select that location if you want to reach a larger group of customers with varied interests.
- Click [create a new ad].
- Name your ad and add a video.
- In the next step, set the ad reach — precise or extended.
- Enter the keywords and negative keywords. Thanks to them, we will display your ad in response to the buyers' selected queries and limit the impressions that do not match your offer.
- Click [ad preview] to see what the final version of your ad looks like. If you want to change something, click [edit ad].
- Determine your daily budget, the CPM rate, and display dates. You can also set your total budget.
- Click [create campaign]. Done! We will verify your ad. If it complies with our rules, we will soon start displaying it. You will see the on status next to the ad.
We may also reject the ad — in that case, we will ask you to edit it and introduce the changes we have described. Correct the ad and send it for verification again.
In the Allegro Ads dashboard, you will find hints on how to prepare the video ad well — the technical requirements, recommended file format, and content guidelines. Click [expand complete specifications].
What you need to keep in mind
- The video should be understandable without the sound.
- The content of the video needs to be closely linked to the product or offer and direct to a relevant page.
- The video needs to comply with the rules and standards of advertising on Allegro. We reserve the right not to accept the prepared content.
