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How to turn on a Flexible banner in Allegro Ads
A Flexible banner on the home page is a display ad that presents a brand, a product, or an offer category in a graphic form.
We will automatically adjust the text and image of your Flexible banner to display properly on various devices and in different display locations. This will help you reach more buyers from your first days on Allegro.
What you need to add a Flexible banner
- One image, at least 1,600 x 350 px in size — with no text or logo. Place the most important part of the graphics, such as the product photo, on the right side .
- Copy text — the longest text that will appear on your ad. It should contain the key message of the ad. Text length: 10–32 characters.
- Additional text — optional (you can leave this field empty). This text will be smaller and displayed in the ad under the copy. Text length: 10–50 characters.
- Legal notice — optional (you can leave this field empty). If you select this field, it will replace the additional copy text. Text length: max. 200 characters.
- Logo — add the logo of your brand. Do not add the Allegro logo.
Check how to create a Flexible banner compatible with requirements .
How to add a Flexible banner
Sign in to your account in the Allegro Ads dashboard.
Click [add campaign].
Select Display ads and click [configure campaign].
Name the campaign and the ad group (these names are visible only to you).
Select ad type — Flexible banner.
- Complete all the fields:
- ad name ― visible only to you
- where the ad should lead — add a link to which your ad will redirect the user when they click it
- ad content and design:
- image — you can use one of the images prepared earlier in the Multimedia tab
- logo — add the logo of your brand
- copy text — add text that encourages buyers to click on your ad, max. 32 characters
- additional text — optional, max. 50 characters
- categories related to the ad ― select up to 15 categories, so we can adjust the ad display. We will display the ad to buyers who have browsed offers in those categories.
- Add the banner — in size 1600 x 350 px, without a text and a logo. When you add a banner, you can check the preview of the safe area of the image — it will always be visible.
On the left side of the image, we will display the logo, copy text, and additional copy text — on smaller screens, these elements may cover image details.
We will always display the entire logo, copy text, and additional copy text in your ad. We will adjust these components to display properly on various devices.
- Select display location. We can display the flexible banner:
- on the home page — select Showcase on the Allegro homepage
- in the left column on the list of offers — select Left-hand column in the list of offers.
We will display the flexible banner to buyers who had browsed offers in the categories you selected when creating the ad.
Determine your daily budget, the CPM rate, and dates of display. Optionally, you can state your total budget.
Click [create campaign] to send it to us for verification. We will display it on Allegro if it complies with the display rules. Next to the campaign, you will see the [Displaying] status. If we reject it, we will provide you with the reason. Then, you will have the possibility to correct the ad according to our comments and resubmit it for verification.
You can also place a dynamic template ad on the home page. All you need to do when you create it is select Showcase on the Allegro home page as the display location.
