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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Automatic price management
How to automatically manage prices with pricing rules
Thanks to automation, your prices will change according to the rules you set — without editing them manually.
Pricing rules are options that help you manage the offer price without editing it manually. You can set the way the prices will change.
By using the selected type of rules, you can automatically edit prices in the registration marketplace and in the foreign marketplaces. You set rules separately for each marketplace in which the offer is displayed. That means that you can pin several rules to a single offer.
We will apply the rule to convert the price in a given offer only after you pin the rule to an offer.
What if you submit offers for campaigns or programs that affect their base price
We do not automatically change prices in offers that are participating in campaigns or programs that affect their base price. Such campaigns and programs are, for example, AlleDiscount, Allegro Prices, and Smart! Week. That way, temporary price reductions will not affect your pricing. When the campaign in which your offer takes part ends, we will start applying the selected pricing rule again.
What types of pricing rules you can pin to offers
You can use ready-made types of rules:
- Lowest price on Allegro and Lowest price on the market — to edit prices in your registration marketplace and in the foreign marketplaces.
- Price Converter — to edit prices only in the foreign marketplaces.
Based on the above types, you can create your own pricing rules.
You can manage your rules and create new ones:
- in the Automatic Pricing tab
- through the Allegro API.
How the pricing rules based on Price Converter work
Those rules work just like the Price Converter you already know. The Price Converter pricing rule updates the offer price in the selected foreign marketplace based on:
- the offer price in your registration marketplace
- exchange rate information published by the European Central Bank.
How the pricing rules based on Lowest price on Allegro and Lowest price on the market work
The Lowest price on Allegro pricing rule automatically changes the price in your offer based on:
- your product price in the offer
- the current lowest price of the product on Allegro — that we check once an hour
- the price range within which you want to change your price.
The Lowest price on the market pricing rule automatically changes the price in your offer based on:
- your product price in that offer
- the current lowest price of the product on Allegro and in the best online stores — that we check once an hour
- the price range within which you want to change your price.
How to pin a pricing rule to a selected offer
You can pin a pricing rule to a selected offer in the listing form or in the My Assortment tab. From both those locations, you can quickly go to creating new rules.
How to set the pricing rules in the listing form
You will find options regarding pricing rules in the listing form in the Price section. There, we will display the price settings for each marketplace in which you share a given offer.
For the foreign marketplaces, we set the Price Converter rule by default. If, for a given marketplace, you want to:
- opt out of setting the pricing rule — uncheck the box next to the name of the rule. Then, we will unlock the box in which you can enter the price manually.
- change the default settings — click [add rule] or [change rule]. Then, you can select one of the saved rules or go to creating a new one.
In the case of pricing rules based on Lowest price on Allegro and Lowest price on the market, we will ask you to provide the price range. When you do it, click [save].
When you set the pricing rules for all the marketplaces, fill in other fields of the form and list the offer. From that moment, prices in the offer will change according to the set rules.
How to set pricing rules in the My Assortment tab
- In the My Assortment tab, find the offer for which you want to set the pricing rule. You can do it in the Offers and Markets views.
- Click the pencil icon next to the selected offer — you will see it next to the price.
- In the open window, make sure you:
- have selected the marketplace in which you want to set the pricing rule
- are in the Automatic Pricing view.
- From the drop-down list, select the name of the pricing rule you want to pin to that offer. You can also start with creating the new rule and then return and select it from the list.
- If you select the rule based on Lowest price on Allegro or Lowest price on the market — set the price range for that offer.
- On the right, you will see the example of how the selected rule will work.
- Check whether everything is correct and click [save].
- In the My Assortment tab, select the offers to which you want to pin the pricing rule. You can do it in the Offers and Markets views.
- On the bar at the bottom, click [edit], and then Price.
- In the open window, make sure you:
- have selected the marketplace in which you want to set the pricing rule
- are in the Automatic Pricing view.
- From the drop-down list, select the name of the pricing rule you want to pin to those offers. You can also start with creating the new rule and then return and select it from the list
- If you select the rule based on Lowest price on Allegro or Lowest price on the market — set the price range for those offers. If you want to set:
- one common range for all of the offers — select that option and enter the amounts right away
- separate ranges for different offers — select that option and complete the ranges later, in the Automatic Pricing tab. We will redirect you there, when you click [save].
- On the right, you will see the example of how the selected rule will work.
- Check whether everything is correct and click [save].
How to manage pricing rules in offers
In the My Assortment tab, we will display a badge next to the offers in which you have the pricing rules set. You will see it in the price column.
In the price settings filter, select pricing rules — then, we will display only the offers in which you have a pricing rule set. To browse the offers with a specific rule, select its name in the additional pricing rule filter.
To edit the rules or remove them from selected offers, follow the same steps as for adding rules. If you start to edit an offer that already has a pricing rule, you will see the [unpin rule] option next to the [save] button.
How you can check the price change history
- Go to the Automatic Pricing tab.
- In the Offers section, click the clock icon next to the current price.
- You will see a pop-up window with the prices change history. In that section, you can check:
- the price
- the date of the change
- the pricing rule which was the basis of the changereason for the price change.
Frequently asked questions
- Select the pricing rule you want to use or create your own based on the default rules.
- Pin the rule to a selected offer.
- If you set a rule based on Lowest price on Allegro or Lowest price on the market — also set the price range for that offer. You can do it while pinning the rule to the offer or later, in the Automatic Pricing tab.
We do not update prices in offers taking part in campaigns or programs that affect their base price. Such campaigns and programs are, for example, AlleDiscount, Allegro Prices, and Smart! Week. That way, temporary price reductions will not affect your pricing. When the campaign in which your offer takes part ends, we will start applying the selected pricing rule again.
How the pricing rules based on Lowest price on Allegro and Lowest price on the market work
In offers that have those pricing rules pinned, you can easily keep prices competitive within a safe range you select yourself.
The Lowest price on Allegro pricing rule adjusts the product price in your offer to make it stand out among other offers of the same product on our platform. On the other hand, the Lowest price on the market rule takes into account not only other offers on Allegro, but also the best online stores.
The price will change automatically but it will never exceed the limits you select. That way, you can instantly react to changing market trends and stay confident that you will always get the right amount for a given product.
How those rules work
The Lowest price on Allegro pricing rule automatically changes the price in your offer based on:
- your product price in that offer
- the current lowest price of the product on Allegro — that we check once an hour
- the price range within which you want to change your price.
The Lowest price on the market pricing rule automatically changes the price in your offer based on:
- your product price in that offer
- the current lowest price of the product on Allegro and in the best online stores — that we check once an hour
- the price range within which you want to change your price.
If the new lowest price appears for a given product, we will update the price in your offer. We will do it only within the price range you indicate for the offer.
See the examples below
Example 1
- For an offer with the price of 20 PLN, you set the Lowest price on Allegro pricing rule. You set the price range for that offer: from 15 to 25 PLN.
- Currently, the lowest price of a given product on Allegro is 16 PLN.
- The lowest price on Allegro is within your price range — we will update your offer price to 16 PLN.
Example 2
- For an offer with the price of 20 PLN, you set the Lowest price on the market pricing rule. You set the price range for that offer: from 18 to 25 PLN.
- Currently, the lowest price of a given product on the market is 16 PLN.
- The lowest price on the market is outside your price range — we will set the lowest price from that range in your offer: 18 PLN.
Example 3
- You set the pricing rule for a new offer to Lowest price on Allegro. You set the price range for that offer: from 18 to 25 PLN.
- Currently, the lowest price of a given product on Allegro is 26 PLN.
- The lowest price on Allegro is outside your price range — we will set the lowest price from that range in your offer: 25 PLN.
If you create your own pricing rule based on the Lowest price on Allegro or Lowest price on the market, we can also add or deduct a specified price percentage or a specified amount to or from the price after its update. Learn more.
How we set the lowest price of a given product
We determine the current lowest price of a given product once an hour.
We determine the Lowest price on Allegro based on the offers with a given product that meet the following conditions:
- are active offers in the buy now format
- are linked to the Allegro Product Catalog
- come with the Condition parameter value: New — if we require that parameter in a given category
- are not product bundles
- are not available only to business customers
- come with free delivery — within Smart! or offered by the seller
- their dispatch time does not exceed the average dispatch time in a given category
- are listed by an active seller who:
- has at least Neutral sales quality level
- issues VAT invoices.
How we further ensure the reliability of pricing data
- We do not set the lowest price if the discrepancies in product prices are too large. For example, if the difference between the highest and the lowest product price exceeds 50% — we will not set the lowest price on Allegro for that product.
- We check whether the change in the lowest price does not exceed 30% of the median from the last 14 days. That way, we make sure you are not comparing the price with a limited number of sales.
We determine the Lowest price on the market based on the offers with a given product:
- on Allegro — the ones we compare within the Lowest price on Allegro pricing rule
- in the best online stores — determined according to the Similar Web report.
While comparing prices, we do not take into consideration:
- delivery costs
- discounts for bundle purchases
- the use of vouchers and gift cards
- additional discounts — for example, resulting from using coins, coupons, discount codes, or loyalty programs
- cashback promotions, in which you can get a partial refund after the purchase (for example, buy a product included in the promotion and get a bonus of up to 500 PLN).
We also do not take into account used, non-genuine, damaged, outlet, auctioned, or ex-display products.
We only compare prices in the currency of the marketplace for which you have enabled the pricing rule in your offer.
Price ranges in the pricing rules based on Lowest price on Allegro and Lowest price on the market
When you pin that rule to your offer, we will ask you to provide the price range you want to keep. In the case of foreign marketplaces, you can provide the price range in the local currency or the currency of your registration marketplace.
In the Automatic Pricing tab, we will suggest in which offers with pinned pricing rules there is no price range. You will see them in the Complete price ranges view.
If you pin the rule to many offers at the same time, you will see them in the Complete price ranges view after a few minutes.
When we update prices in offers with the Lowest price on Allegro and Lowest price on the market pricing rules
We update your offer price in the selected marketplace for the first time when:
- you pin a pricing rule to that offer
- you set the price range for that offer.
From that moment, we will update the offer price each time:
- the current lowest price of the product changes — depending on the rule: lowest price on Allegro or lowest price on the market
- you change something in the offer — for example, its visibility in the foreign marketplaces or the product from the Allegro Product Catalog it is linked to
- you edit the price range for that offer
- you edit the pricing rule pinned to that offer
- the exchange rate changes in a way that affects the price in the currency of a given marketplace — if you provide the price range in the currency of the registration marketplace.
We will always change the price only within the price range you have provided for a given offer. Until you provide the price range, we will not apply the pricing rule in the offer.
Frequently asked questions
Yes, absolutely! To determine the lowest price on the market, we also compare offers of other stores with offers on Allegro. It is possible that one of the offers on Allegro is currently the cheapest.
When that happens and you have the Lowest price on the market rule enabled in your offer — we will set the current lowest price in it. When a cheaper offer appears in one of the selected stores, we will update your price during the next comparison.
Example
- You set the Lowest price on the market pricing rule in your offer and enter a price range from 99 to 110 PLN.
- Currently, the lowest price of a given product on Allegro is 100 PLN.
- The lowest price in the online stores we include in the comparison is 109 PLN. It is higher than the lowest price on Allegro. This means that the lowest price of that product on the market is the same as the lowest price on Allegro — that is, 100 PLN.
- We confirm that the price of 100 PLN is within the range you have set and we set that price in your offer.
- On the next day, the price in one of the competing stores changes to 99 PLN. It means that the lowest price on the market is now 99 PLN and is no longer equal to the lowest price on Allegro.
- We confirm that the new price of 99 PLN is within the range you have set and we set that price in your offer.
If we do not set the lowest price for a given product — the rule will not work. Then, we will not update the price in your offer until we are able to set the new lowest price of a given product. This applies to both Lowest price on Allegro and Lowest price on the market.
If you list an offer with such a product and try to pin the Lowest price on Allegro or Lowest price on the market rule to that offer — we will inform you about it. Then, you will enter your own price. It will be displayed in the offer until we set the lowest price for that product.
We will change your price only when an offer with a competitive price is listed. If there are no offers we could compare your offer with — we will raise your price to the upper limit of the range you set. Thanks to that, you will achieve the maximum profit possible while keeping your offer with a given product the cheapest on Allegro.
How the pricing rules based on the Price Converter work
Pricing rules based on the Price Converter help you update prices in various currencies quickly and conveniently.
The Price Converter is a pricing rule that updates the offer price in the selected foreign marketplace based on:
- the offer price in your registration marketplace
- exchange rate information published by the European Central Bank.
That way, you can keep your pricing policy consistent in all the marketplaces, as well as react to changes in exchange rates.
How the Price Converter works
It converts the prices you enter in the currency of your registration marketplace into different currencies with the following formula:
the price in the currency of your registration marketplace x exchange rate = the price in the currency of a given marketplace
When converting the prices, we round the result — so that the final prices align with standard market practices and denominations in use for a given currency.
When you convert the price to: | We mathematically round the result to: | Examples: |
---|---|---|
Czech koruna (CZK) | We mathematically round the result to: the full koruna — 0 decimal places |
Examples: 15.09 CZK → 15 CZK 345.5391 CZK → 346 CZK |
euro (EUR) | We mathematically round the result to: the full eurocent — 2 decimal places |
Examples: 1.2993 EUR → 1.30 EUR 90.3298 EUR → 90.33 EUR |
Polish zloty (PLN) | We mathematically round the result to: the full grosz — 2 decimal places |
Examples: 2,437.9841 PLN → 2,437.98 PLN 156.5012 PLN → 156.50 PLN |
We round Hungarian forints (HUF) according to different, more specific rules — depending on the amount directly resulting from the currency conversion. Check them in the table below.
When the amount converted to HUF from another currency is: | After conversion, we will round this amount to: | Examples: |
---|---|---|
2.50–7.49 HUF | After conversion, we will round this amount to: 5 HUF |
Examples: 2.55 HUF → 5 HUF 6.8924 HUF → 5 HUF |
7.50–9,99 HUF | After conversion, we will round this amount to: 10 HUF |
Examples: 8.12 HUF → 10 HUF 9.9823 HUF → 10 HUF |
over 10 HUF, and after mathematical rounding its unit place digit is 0, 1, or 2 | After conversion, we will round this amount to: multiples of 10 HUF |
Examples: 10.41 HUF → 10 HUF 83,412.3311 HUF → 83,410 HUF |
over 10 HUF, and after mathematical rounding its unit place digit is 3, 4, 5, 6, or 7 | After conversion, we will round this amount to: multiples of 5 HUF |
Examples: 1,912.74 HUF → 1,915 HUF 20,017.3492 HUF → 20,015 HUF |
over 10 HUF, and after mathematical rounding its unit place digit is 8 or 9 | After conversion, we will round this amount to: multiples of 10 HUF |
Examples: 917.95 HUF → 920 HUF 3,209.1125 HUF → 3,210 HUF |
If you get an amount lower than 2.50 HUF after the conversion from another currency — you will not share such an offer on allegro.hu. The minimum product price in that marketplace is 5 HUF.
If you create your own pricing rule based on the Price Converter, we can also add or deduct a specified price percentage or a specified amount to or from the price before its conversion.
For example, if you create a rule that adds 5%, we will convert the price with the following formula:
(the price in the currency of your registration marketplace + 5% of the price in the currency of the registration marketplace) x exchange rate = the price in the currency of a given marketplace
Example
- You list an offer for 15 PLN and share it on allegro.sk.
- For the allegro.sk marketplace, you set the price rule that:
- adds 10% to the price in PLN
- uses the Price Converter to convert the price to EUR at the current exchange rate.
- To set the price for the Slovak marketplace, firstly, we will add 10% to the price in PLN — that gives 16.50 PLN.
- The exchange rate applicable for the Price Converter on that day is 1 PLN = 0.231 EUR. That is why, your offer price converted for allegro.sk will be 3.81 EUR.
- A few days later, you reduce the price in PLN in the same offer to 14 PLN.
- Then, we will apply your rule to update the price in EUR. When we add 10% to the new price in PLN, we will get 15.40 PLN — then, we will convert that amount based on the current exchange rate (1 PLN = 0.246 EUR). The new price on allegro.sk will be 3.79 EUR.
When we will update prices in offers with that rule
The Price Converter does not update prices automatically with every change in the exchange rate. You decide when to convert prices in your offers.
When you pin the pricing rule based on the Price Converter to the offer, we will update its price in the foreign marketplace for the first time. From that moment, we will update the price each time you:
- change the offer price in your registration marketplace
- click [convert prices] in the My Assortment tab
- relist the offer — if it has expired
- edit the pricing rule pinned to that offer — if you use your own pricing rule.
If you want to have the prices in your offers automatically converted — use the Automatic Price Converter.
How to pin the Price Converter pricing rule to a selected offer
You can pin a pricing rule to a selected offer in the listing form or the My Assortment tab. From both those locations, you can quickly go to create new rules.
How to set the pricing rules in the listing form
You will find options regarding pricing rules in the listing form in the Price section. There, we will display the price settings for each marketplace in which you share a given offer.
For the foreign marketplaces, we set the Price Converter rule by default. If, for a given marketplace, you want to:
- opt out of setting the pricing rule — uncheck the box next to the name of the rule. Then, we will unlock the box in which you can enter the price manually.
- change the default settings — click [change rule]. Then, you can select one of the saved rules or go to creating a new one.
When you set the pricing rules for all the marketplaces, fill in other fields of the form and list the offer. From that moment, prices in the offer will change according to the set rules.
How to set pricing rules in the My Assortment tab
Check how to pin the rule to a single offer
- In the My Assortment tab, find the offer for which you want to set the pricing rule. You can do it in the Offers and Markets views.
Click the pencil icon next to the selected offer — you will see it next to the price.
In the open window, make sure you:
- have selected the marketplace in which you want to set the pricing rule
- are in the Automatic Pricing view.
- From the drop-down list, select the name of the pricing rule you want to pin to that offer. You can also start with creating the new rule and then return and select it from the list.
- On the right, you will see the example of how the selected rule will work.
- Check whether everything is correct and click [save].
Check how to pin the rule to multiple offers at the same time
- In the My Assortment tab, select the offers to which you want to pin the pricing rule. You can do it in the Offers and Markets views.
- On the bar at the bottom, click [edit], and then Price.
- In the open window, make sure you:
- have selected the marketplace in which you want to set the pricing rule
- are in the Automatic Pricing view.
- From the drop-down list, select the name of the pricing rule you want to pin to those offers. You can also start with creating the new rule and then return and select it from the list.
- On the right, you will see the example of how the selected rule will work.
- Check whether everything is correct and click [save].
How to manage pricing rules in offers
In the My Assortment tab, we will display a badge next to the offers in which you have the pricing rules set. You will see it in the price column.
In the price settings filter, select pricing rules — then, we will display only the offers in which you have a pricing rule set. To browse the offers with a specific rule, select its name in the additional pricing rule filter.
To edit the rules or remove them from selected offers, follow the same steps as for adding rules. If you start to edit an offer that already has a pricing rule, you will see the [unpin rule] option next to the [save] button.
How to convert prices with one click
- Open My Assortment and go to the Markets tab.
- Under the tab name, we display information about the current exchange rates. Next to it, you will see the [convert prices] button.
- Click [convert prices].
- Done! In every offer, we will convert the price you entered in the currency of your registration marketplace into the currency of the marketplaces where you share your offers. It may take up to several hours.
That way, you can only convert prices in the active offers.
If you want to convert prices in offers with the statuses active, draft, scheduled or expired — do it in bulk:
- Go to the My Assortment tab.
- Select the offers whose prices you want to convert.
- Go to the green bar at the bottom of the page, select [edit], and then [price].
- In the window we will display, select the Price Converter pricing rule or the name of your own rule of similar type.
- Click [save changes].
- In every offer, we will convert the price you entered in PLN into the currency of the marketplaces where you share your offers. It may take up to several hours.
What the Automatic Price Converter is
You can only use the Automatic Price Converter within the Professional or Expert Subscription. You can enable and disable that option at will in the Automatic Pricing tab.
How the Automatic Price Converter works
If the currency exchange rate changes by at least 1% in relation to the last bulk update of prices — we will automatically adjust the price in the currency of that foreign marketplace in all offers with the Price Converter enabled, including all offers:
- where you set your own rule based on the Price Converter
- where you enabled the Price Converter while sharing the offer in the foreign marketplaces.
We will also convert the prices in the offers with the Price Converter enabled when you:
- change the price in your registration marketplace
- relist the offer — if it has expired
- edit the pricing rule pinned to that offer — if you use your own pricing rule.
If you have never converted prices in your offers
To make the Automatic Price Converter work, you need to convert prices in bulk in a given marketplace at least once. In My Assortment, go to the Marketplaces tab and click [convert prices].
What the last bulk update of prices is
It is the moment when we last updated prices in the offers:
when you used the [convert prices] option in the Marketplaces tab in My Assortment
or
- automatically, because the currency exchange rate changed by at least 1% in relation to the last bulk update.
When we will convert prices
Each time the reference exchange rate, announced by the European Central Bank on the day before the day of the currency conversion, changes by at least 1% in relation to the last bulk update.
Additional information
- Similarly to other pricing rules, the Price Converter will not work in offers currently participating in campaigns or programs that directly impact their prices. Examples of such campaigns and programs include AlleDiscount, Allegro Prices, and Smart! Week. When the campaign in which your offer participates ends, we will start applying the selected pricing rule again.
- When you use the Price Converter in an offer but decide to set your price in the currency of another marketplace — we automatically disable the Price Converter in that offer.
How to create own pricing rules
You can edit the default pricing rules of all types. That way, you will create your own pricing rules and will be able to manage your offer prices even more accurately.
Currently, you can use 3 types of pricing rules that we enable by default:
You can use each of those types to create and save your own pricing rule.
How it works
Each pricing rule you create will both:
- adjust the price to the lowest price of that product or convert the price to the currency of a foreign marketplace — depending on the default rule you edit
- add or deduct a specified percentage of the price or a specified amount.
In the case of pricing rules based on Price Converter — we will add or deduct a specified percentage or amount to the price in the currency of the registration marketplace, that is — before the price is converted.
In the case of pricing rules based on Lowest price on Allegro and Lowest price on the market — we will add or deduct a specified percentage of the price or a specified amount to the new lowest price of a given product and we will also check whether the final amount is in your price range.
Example
- For an offer with the price of 20 PLN, you set your own rule that:
- compares your price with the lowest price on Allegro
- adds 5%
- changes the price only within the range from 15 to 25 PLN.
- Currently, the lowest price of a given product on Allegro is 16 PLN.
- According to your rule, we add 5% to that amount — that gives 16.80 PLN.
- We check whether the new price is within the range from 15 to 25 PLN. In this example — yes.
- We update your offer price to 16.80 PLN.
To make your own pricing rule work, you need to link it to a selected offer first — just like in the case of the default pricing rules. In the case of pricing rules based on Lowest price on Allegro and Lowest price on the market, we also require you to provide the price range.
How to create and edit own pricing rules
You will find all the necessary options in the Automatic Pricing tab. There, you can add new rules and edit or remove existing ones.
You can create a maximum of 20 pricing rules. Check how to do it step by step.
- Go to the Automatic Pricing tab.
- Click [add rule] in the top right corner.
- Select rule type:
- In the Adjust the functioning of the rule section, select how we should additionally update the offer price: by a specific percentage or a specific amount.
- Complete the details in the selected option:
- if you select a percentage — specify what percentage of the price we should add or subtract. The maximum value is 50%.
- if you select an amount:
- select the currencies in which you will provide the amount
- decide if you want to increase or decrease the calculated price — you are selecting one option for all the currencies selected above
- for each selected currency, enter the amount by which we should adjust your prices.
On the right, you will see an example of how your rule works.
- Name the new rule. That way, you will find it on the list and pin to offers more easily.
- Click [save].
Done! Now you can pin the saved rule to the selected offers to apply it.
How to edit or remove your own pricing rules
In the Automatic Pricing tab, you will see the list of your saved rules. There, you can edit or remove them — just click the appropriate icon next to a selected rule.