We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
You are looking for: "allegro analytics"
- Category:Grow your salesAllegro AdsOptimization and growth in Allegro AdsIn this article you will find answers to more advanced questions about Allegro Ads statistics, fees, editing advertised offers, abuse, ad display, and more.
- Category:AccountAccount details and settingsOther account settingsWe may notify you about various actions regarding your Allegro account. You can configure which notifications you want to receive and how in your Allegro account and on your device.
- Category:Delivery and Smart!Delivery optionsHeavy and bulky parcels, and additional servicesAllegro Zadbano is a service that facilitates the delivery of bulky products. It also includes, among others, the assembly and carry-in services. Surprise your customers with comprehensive Zadbano delivery services and keep them coming back to you!
- Category:Grow your salesCampaigns and programsAbout campaigns and partner programsCheck what the Allegro Diamond Partners program is all about and when we can invite you to join it.
- Category:ProductsRules regarding offers and productsSpecial rules and sales hints for various productsOn Allegro, you can sell over-the-counter (so-called OTC) medicines. You need the appropriate permissions and special account status on Allegro.
- Category:AccountAccount details and settingsOther account settingsYou can end your activity on Allegro by withdrawing from the agreement with the platform or terminating the agreement. You can do it in a few simple steps.
- Category:FinanceSettlements with AllegroCharging sales feesIn this article, you will find information on the price list, calculating fees, your balance, invoices for using Allegro and invoice history.
- Category:Delivery and Smart!One Fulfillment by AllegroOrder management and fulfillment in the Allegro WarehouseIf you have any reservations about how we handle orders, you can file a complaint.
- Category:Delivery and Smart!One Fulfillment by AllegroGeneral information about the serviceYou do not have to create a new account to use One Fulfillment by Allegro. Tools and features related to the service will be available on each of Allegro account — if you list at least one offer within One Fulfillment on it and accept the Terms & Conditions of the service.
- Category:Grow your salesAllegro SubscriptionSubscription benefitsIf you have multiple Allegro accounts, you can link them together. Thanks to this, you can quickly and easily switch to the one you want to manage at the moment.
- See today's change for sellers.
- The new section displays the estimated cost of the parcel you want to dispatch — before you order it. For now, you can only view the delivery costs for parcels you dispatch from Poland.
- We announced earlier that we will permanently enable the Allegro DPD delivery options within the Allegro Delivery program at the end of January. However, we decided to postpone it for a few months.
- Check what we will change in your shipping price lists as part of the promotion.
- Invoices for January 2026 will be the first invoices that we issue in the National System of e-Invoices. See what else we will change in your invoices.
- We gradually offered the tool facilitating work with product variants to selected groups of sellers. Now, it is available to all sellers — also in foreign marketplaces.
- You can still submit your offers for the new editions of our campaigns.
- On January 8, 2026, a new EU regulation — known as the CPR 2 or the new CPR — came into effect. It applies to the remote sales of construction products — including those made via platforms like Allegro.
- On January 5, 2026, we changed the service Terms & Conditions. Consequently, we have begun the process of gradually making One Fulfillment available to all sellers with a business account. See what it means for you.
- We will introduce new graphic templates that you can use to create your banner ads. Learn more.
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