Automatic Pricing in your offers on Allegro

A new pricing rule can be created when you edit the offer price or directly in the Automatic Pricing tab.

• Click [add rule], to open a window and specify details.
• Select the rule type, meaning which default rule should be the basis for your new rule.
• Enter its parameters and name, and save it.
• Done! Now you can link your new rule to offers.

The Lowest Price on Allegro is determined regularly, once an hour. We determine it on the basis of offers that meet the following criteria:

• the offers are:
  • active
  • linked to the Allegro Product Catalog
  • in the "buy now" format
• the offers are not:
  • in bundles
  • B2B — intended only for purchase by companies
• in the offers, the buyer can take advantage of free
• delivery or delivery with Allegro Smart!
• the product in the offers is new — the value in the Condition parameter is New (does not apply to categories where we do not require this parameter)
• the dispatch time in these offers does not exceed the average dispatch time for the relevant category
• the offers were listed by a seller who:
  • has a fully activated account
  • has at least a Neutral level of sales quality
    issues VAT invoices.

To ensure reliable data concerning prices, we exclude products that have excessive price discrepancies, and as a result we are unable to determine the correct lowest price of the product on Allegro. 

Example:
If the difference between the highest and the lowest price of the product in the offers that meet the criteria exceeds 50%, we will not determine the lowest price on Allegro.

We also verify the change in the lowest price so that it does not exceed 30% of the median from the past 14 days in order to exclude offers that are sales with quantity restrictions.  

If you are using pricing rules such as Lowest Price on Allegro, your final price will go up or down only within specified thresholds. Providing the price range helps you make sure that the price in your offer will still be profitable for you after the automatic update.

• The minimum price will secure your margin — we will never update the price below that value.
• The maximum price will secure demand — we will never update the price above that value.

To activate your rule, specify the range for each offer for you which you want to automate prices. You can do this while enabling the rule in a particular offer or later, in the Automatic Pricing tab.

In offers with rules such as Price Converter, the price will be adjusted when you change the price in the registration market or when you click [convert prices] in My Assortment.

In offers with rules such as Lowest Price on Allegro, the price will be adjusted when we set a new lowest price for a particular product.
The lowest price for particular products is checked every hour. That is why, when a competitive offer with a new product appears, we will take it into account in the next hour.

In the Automatic Pricing tab, you can check the history of changes in prices of offers with rules such as Lowest Price on Allegro.

Go to Allegro Automatic pricing

• In Offers, click on the clock icon next to the current price.
• You will see a new window with the price change history. You can see there:
  • the price
  • the change date
  • the pricing rule used to adjust the price
  • the reason for the price change.

Reducing prices with the Lowest Price on Allegro rule increases your chances to get the Great Price badge or the Top Offer position, but does not guarantee this. This badge, as well as the Top Offer position, is also subject to other factors, for example the delivery time, offer promotion, or buyer engagement. See what helps obtain the Top Offer position.