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Select your registration marketplace

With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.

How to list offers

Reading time: 9 min.

How to list a product for sale

If you want to sell products, you need an active Allegro account. If you already have it, you can list an offer using the listing form.

If you want to sell on Allegro, you need an active account. If you do not have it yet, register a new account — provide the necessary details and fully activate your account.

You can list:

  1. a single offer through the listing form
  2. multiple offers from the file (up to 10,000 offers at once)
  3. offers through the API.

In this article, we describe the first method.

You can also quickly list several similar products.

How to list a product if you hold a business account

  1. Sign in to your account and select List an offer. We will redirect you to the listing form.

You can find the same link in the My Assortment tab. When you click [add new offer], you will go to the listing form.

my assortment

The offer listing form is available in two languages — Polish and English

We display it in the language set in the Location settings. That means:

  • if you set the account language to Polish, we will display the listing form in Polish
  • if you set the account language to English, we will display the listing form in English.

If you provide the offer description in a language different than the one you have selected in the settings — you cannot list that offer. Check how to change the language settings.

  1. Enter the product's GTIN (EAN) into the search bar — you can do it manually or use the barcode scanner.

what are you selling

If you have a barcode scanner, you can scan the product code to look it up faster. To do it, connect it to your computer according to the instructions provided for the scanner. Next:

  • in the listing form, click the bar in which we ask you to enter the GTIN
  • scan the barcode of the product you want to sell.

Click [search] and select the proper product from the list.

If you cannot provide the code, select My product does not have a GTIN (EAN) code. We will then ask you to enter the product name.

  1. If the product is in our database — you will see a list of suggested products.

Select the product

Check what to do, if the product is not in the database.

  1. Choose the product that matches the one you want to sell and click [select].

select the product

If you want, you can select up to 10 different products and create a set of products at this stage.

set of products

  1. Click [continue with X products] — instead of X, we will display the number of selected products.
  2. We will automatically complete the category and some of the product parameters. We will also suggest the offer title. Our research shows that it may reduce the time needed to list an offer by up to half.

If you want to edit the offer, you can still change the automatically added images and descriptions yourself.

To go back to the images and descriptions from the Product Catalog, select Use data from the Catalog in the Images and description section of the listing form.

You can also add your own or automatic translation in several available languages. If you do not do it and select the price list with delivery options abroad, we will automatically translate your offer into the languages needed. Learn more.

  1. Next, you can add attachments in PDF format — up to 20 MB per file. There can be up to 9 of them, one of each type: guide, promotion terms & conditions, competition terms & conditions, book excerpt, user manual, installation/assembly manual, game manual, product card, energy label, and instructions with safety information.
  2. Specify who can buy in your offer — all customers or only business customers.
  3. In the Delivery and payment section, select the shipping price list, dispatch time, and payment method. Add the location where you dispatch the product from. When you add the shipping price list to the offer — we display a section where you can check the marketplaces in which we will share it.
  4. In the Price section, add the offer price in the sales currency — for the offers you share in foreign marketplaces we will set the Price Converter by default. Specify whether you issue invoices and, if you do, what their types are.
  5. If you have a business account, you need to complete the Offer terms, such as returns and complaints terms. You can also add information about warranty and offer additional services.
    If you have only one term for returns or complaints, we will automatically enter it in the listing form. If you have more than one term — choose the right one from the drop-down list.
    We will not automatically complete the terms for non-mandatory options, such as warranty and additional services, as well as complaints in the case of regular accounts.
  6. Select the promotion options.
  7. In the Listing options section, decide whether you want the product to be listed at once or displayed on Allegro later — at the time you specify.
  8. Check the fee summary and the offer preview — click [preview your offer]. If you want to correct something, click [go back to the form]. Click [list product] if everything is correct. Done!

You can find the details of the listed offer in the My Assortment tab.

How to list an offer if the product is not in our database

  1. If you want to list an offer and your product is not in our database — select Continue without selecting the product.

continue without selecting product

  1. Select one of the categories suggested by us, choose the category manually, or provide its number.

categories

  1. Once you select the category, we will redirect you to the listing form. Provide the offer title, product features, and all the necessary parameters.

If you want us to add a new product to the database and link it to your offer, complete as many parameters as possible. Thanks to that, buyers will find your product more easily.

How to manage listed offers

If somebody purchases a product you listed, you will learn about it from the email sent to the address you provided. The message will also include the buyer's details. You will also get an email notification once the buyer selects the delivery option and payment method.

If nobody has purchased your product, you can relist it. Select the appropriate offer in the My Assortment tab. Then, select the following option:

  • [resume] — for buy now offers and classifieds
  • [relist] — for auctions.

You can also click [options] on the right side of the offer and then [resume] if you want to make changes to the offer before relisting it.

How to list a product if you hold a regular account

If you have a regular account or an unverified business account, we will redirect you to listing offers on Allegro Lokalnie. To list an offer on Allegro, select the Możesz też wystawić przez dotychczasowy formularz (You can also list the offer with the previous form) option.

wystaw z formularza 62x

Reading time: 10 min.

How we care about brand protection on Allegro

On Allegro, you cannot sell products that are non-genuine or violate the law. To ensure that, apart from the appropriate provisions in the Terms & Conditions, we have also introduced the Brands Protection Conditions and Restrictions Policy. Check how they can affect your sales.

What the Brands Protection Conditions are and who they apply to

The Brands Protection Conditions are rules for selling products of the so-called protected brands.

The list of protected brands is available in Appendix No. 1 of our Terms & Conditions.

The Brands Protection Conditions apply to sellers who want to sell products of protected brands on Allegro or Allegro Lokalnie. According to them:

  • if you want to sell products of protected brands on a regular account — you can only do it on Allegro Lokalnie
  • if you want to sell products of protected brands on a business account — confirm that you are familiar with Brands Protection Conditions. When you do that, we will allow you to list offers with products of protected brands on Allegro.
The Brands Protection Conditions

The Brand Protection Conditions are based on the provisions in our Terms & Conditions and its appendices.

  • Sub-paragraph 8.14 of the Allegro Terms & Conditions — there, you will learn what sanctions we can impose on sellers of counterfeit products. Learn more.
  • Section 2. of Appendix No. 1 — we published the list of brands covered by the Brand Protection Conditions in that part. There, we also inform you that:
    • you can list offers with the products of those brands only on a business account
    • the Brand Protection Conditions do not apply to products you list in charity offers
    • you cannot list offers with products of those brands if your company is located or registered outside the European Economic Area (with the exception of the United Kingdom and Switzerland), and you dispatch products from outside the European Economic Area (with the exception of the United Kingdom and Switzerland)
    • you cannot list offers with products of those brands if your company is located or registered in a country that is part of the European Economic Area (with the exception of the United Kingdom and Switzerland) but you dispatch products from outside the European Economic Area (with the exception of the United Kingdom and Switzerland) and you do not issue invoices.
  • Appendix No. 4 — it contains the information that apart from the VAT we will also settle the contractual penalties we can impose on sellers who do not follow the Brand Protection Conditions.
  • Appendix No. 13 — it contains the information that you can list the products of protected brands on Allegro Lokalnie only on a regular account. Once you do it, your classified ad will be displayed only on Allegro Lokalnie — we will not display it on Allegro.
How you can confirm that you are familiar with the Brands Protection Conditions
  1. Go to the Brand Protection tab.
  2. Read the Brands Protection Conditions. Read not only the information in the tab but also go to the Terms & Conditions and its appendices that we link to in the Brands Protection Conditions section.
  3. Go to the Confirm that you are familiar with the Brands Protection Conditions section. There select the I know and understand the Brands Protection Conditions option.

Brand Protection Conditions

  1. Click [confirm]. Done!
What the Restrictions Policy is

The Restrictions Policy is a list of sanctions we can impose on you when we receive a report about you selling non-genuine products.

The Restrictions Policy applies to all sellers on Allegro — not only those who list products of protected brands in their offers.

We distinguish 3 tiers of possible violations.

Tier 1

If an authorized entity informs us that the product from your offer is non-genuine:

  • we will remove that offer and all your offers in which you list the products of that brand
  • you will not list new offers or relist the ended ones with the products of a given brand for the next 180 days.

We will do that on all your accounts registered with the same NIP (Tax Identification Number).

Tier 2

If we get another report of this kind concerning one of your accounts registered with the same NIP (Tax Identification Number) within 180 days of the last report:

  • we will remove that offer and all your offers in which you list the products of that brand
  • we will prevent you from listing new offers and relisting ended ones with that brand's products
  • we will remove all your offers where you list products of protected brands
  • we will prevent you from listing new offers and relisting expired ones with products of protected brands.

Additionally, if the report concerns the products of one of the protected brands, we will impose a financial penalty of 2,500 PLN, 15,000 CZK, 600 EUR, or 230,000 HUF — depending on the marketplace you sell in. We will collect the money from your account — just like we do with other fees for our services.

Tier 3

If we get the third report of this kind concerning one of your accounts registered with the same NIP (Tax Identification Number), we will prevent you from listing new offers and we will remove all your active offers. You will not be allowed to purchase on Allegro either.

Additionally, if the report concerns a product of one of the protected brands, we will impose a financial penalty. It will be 2,500 PLN, 15,000 CZK, 600 EUR, or 230,000 HUF — depending on the marketplace you sell in.

Additional information
  • We identify a non-genuine product as the one that imitates the product of a given brand. Even though it is not produced by the manufacturer of a given brand — it is marked with its logo or a sign that may be misleading because of its similarity to the original.
  • We check every time whether the person who reports the offer with the non-genuine product is allowed to do it on behalf of the brand. We verify it based on the statements of records and powers of attorney.
  • After the possible imposing of penalties described above, we still have the right to seek compensation in line with the general principles.
  • You can appeal the decision about imposing the penalty within 6 months — as part of a complaint.
  • If you list offers within Allegro Diamond Partners, Top New Joiners, or Brands Zone — we will request an additional explanation before imposing penalties.
Frequently asked questions

No. If you do not sell protected brands' products — nothing changes for you. You can list your offers as before.

However, mind that the Restrictions Policy not only concerns the sales of protected brands' products. Once we are notified that the products in your offers are non-genuine, we will impose sanctions on you — even if they are not the protected brands' products.

If you disagree with the imposed sanction, you can appeal our decision within 6 months. To do that, contact us and send the documents to confirm that the product from your offer is genuine. Once we approve your appeal, we will cancel the imposed sanctions.

We select those brands based on different criteria. We consider, for example, the information:

  • from manufacturers or legal representatives of a given brand about possible violations of intellectual property rights
  • about what brands are most often attributed to non-genuine products.

Yes, the list of protected brands may change. We will inform you about every change in advance — by email and on the News page.

We select brands covered by the Brand Protection Conditions based on different criteria. Contact us if sellers offer non-genuine products, but present them as your brand's products. Click [contact us] under this article.

No. You only need to confirm that you are familiar with the conditions on one of your accounts. However, it applies only to the accounts registered with the same NIP (Tax Identification Number).

In most cases, we do not check whether you are the authorized seller of a given brand. We only verify whether the products in your offers are genuine.

It is the owner of exclusive rights or an entity that has the power of attorney to represent the brand in enforcing exclusive rights. In most cases, it is the manufacturer of a brand or its legal representative.

Reading time: 7 min.

How we check the offers you list or relist

Learn what we check in the offers and how it affects their publication time.

When you list or relist an offer, we check whether its key elements comply with our Terms & Conditions and whether it is correctly linked to the Allegro Product Catalog.

When and how we check offers

We check offers before we publish them and right after the publication. We do it both automatically and manually.

What we check in offers

Within the Allegro Product Catalog

  • We check whether the offer is correctly linked to the Catalog — that is whether:
    • the product name is similar to the offer title
    • the data in the basic parameters (that identify the product) comply with the information from the Allegro Product Catalog
    • the GTINs (for example, EAN, ISBN) are correct
    • the product image in the offer is similar to the product image in the Catalog
    • the product and offer categories are in a set of similar categories.
  • We check whether the GTIN exists in the official GS1 database.
  • We check how many of your offers are linked to the product from the Catalog. We take into account also the ones that are being checked. You can link a maximum of 5 offers to one product.
  • When you create a new product — we check whether it complies with the Allegro Product Catalog. In the meantime, it has the status of an unverified product.
    • If you link the offer draft to an incorrect product — we will not publish it.
    • If you link the offer draft to another product's duplicate — we will merge and link them to the correct one.

Within compliance with the Allegro Terms & Conditions

We automatically check whether the key elements of your offer comply with the Terms & Conditions. We take into account the Terms & Conditions version applicable on the offer listing date. We may check your offer again when we make changes to the Terms & Conditions.

The offers we publish may still contain errors. If, after publication, we decide that the offer does not comply with our rules — we will terminate it.

Why we check offers

  • It allows us to terminate fewer offers that have already been listed but contain errors — for example, noncompliance with the Terms & Conditions, or incorrect link to the Allegro Product Catalog.
  • We increase the number of high quality offers and products. Based on our hints, you can correct errors in the offer before we display it to buyers.
  • We reduce the number of duplicated products in the Allegro Product Catalog.

How long it takes to check offers and how to speed it up

In most cases, we will do it within a few minutes. We may need more time — more than half an hour — to publish offers in which you create a new product in the Allegro Product Catalog. We check whether it has correct data and we have it in our Catalog.

We will display the offers after a maximum of two hours, even if we have not finished checking them. We will continue to check them after publication. If we decide that they are not compliant with our rules — we will end them as we did before.

If you list offers from a file, it may take us up to 3 hours to publish them — we need additional time to process the file.

How to speed up the offer publication

Select the product from the Catalog and link your offer to it. Then, we can check and publish it within a few minutes.

What if we reject the offer

We will not display it to the buyers. The new offers will be saved as drafts and we will not relist the terminated ones. You can correct and relist them — we will check them again.

You will find the offers we rejected in the My Assortment tab when you select the Rejected offers filter.

You can find the reasons why we rejected the offer and hints on how to correct it in a few places:

  • in the listing form — as messages in the lower left corner
  • when you click [correct mistakes] next to the offer in My Assortment
  • in the email notifications about listing offers.

In the Consents to Notifications tab, in the For Sellers section, check whether you agree to receive notifications about listing offers. That way we will inform you on an ongoing basis whether we have published your offer.

If you list offers from file, you will get a report when we finish checking all the offers.

Frequently asked questions

We will publish such an offer and continue to check it after publication. If we decide that it does not comply with our rules — we will terminate it.

Before we check the new product, it gets the status of an unverified product. Other sellers can already search for it in the Catalog. However, it may be removed from the Catalog or changed into a different one when we merge it.

You can see the offers we are checking in the My Assortment tab, when you select the Offers pending approval filter.

Thanks to the fact that we check offers automatically before publication, we terminate fewer listed offers due to errors, for example, noncompliance with the Terms & Conditions, or incorrect link to the Allegro Product Catalog. It may affect the number of points we deduct for removing offers in the Terms & Conditions and rules metric.

First, we check the offer in the marketplace of your registration. We can share it in other marketplaces only after we accept and publish it.

Reading time: 5 min.

How to add invoice and VAT information in an offer

If you issue VAT invoices, you can inform your customers about it by selecting a relevant option in the offer form. You can also choose different VAT rates – check how.

In all the Allegro marketplaces, when listing offers through the form, you can complete the information about the offer type and product price, and you can mark that you issue invoices.

You can add the information about invoices to the newly listed and ongoing offers.

Available invoice options

In the Invoice options, you can select:

  • no invoices
  • VAT invoices
  • VAT margin scheme invoices — learn more (available only in Polish)
  • non-VAT invoices.

If you choose the VAT invoices option or your offers are subject to the eCommerce VAT package — complete the VAT rates for the selected countries as well.

If you declare the VAT rate for Poland or Czechia, we will automatically calculate the net price of the goods. Thanks to that you will see how the entered amount influences the net price. We will display the net price to entrepreneurs purchasing within Allegro Business.

If your deliveries to Poland, Czechia, Slovakia, or Hungary are subject to the eCommerce VAT package, we will calculate the tax based on the VAT rates you have declared for those countries.

If the seat or fixed establishment of your business is in the European Union

You do not have to add the VAT rates for the foreign markets Allegro operates on ― we will not need that information.

How to add the information about invoices and VAT rates when listing offers

In a newly listed offer, you will add information about invoices in the listing form, in the Invoice options and VAT rates section.

  1. In the Invoice options field, select VAT Invoice ― if you issue VAT invoices.
  2. In the VAT rate fields, add the VAT rates for the product you sell. If you list an offer in several marketplaces simultaneously, you can add VAT rates for each of those marketplaces at once.
  3. If you use the VAT exemption, select the reason in the Base of VAT exemption field.
  4. In the Product offered field, determine whether you offer goods or services.

The fields above are optional by default (except for the Invoice options). However, if you select the out of scope of VAT option in the VAT rate fields ― you need to complete the Base of VAT exemption field.

VAT form

The VAT rate and the eCommerce VAT package

In the case of transactions that the regulations of the eCommerce VAT package apply to — if you do not declare the VAT rate, the base of VAT exemption, and the product offered when listing the offer, we will set the following by default:

  • VAT rate — basic VAT rate in Poland and/or on foreign market (for example, in Czechia)
  • base of VAT exemption ― none
  • product offered ― goods.

You can add the information about issuing VAT invoices also through the Allegro API.

How to set different VAT rates for each country in bulk

  1. Go to the My Assortment tab.
  2. Check the selected offers.
  3. On the bottom bar, select Edit, and then Invoice options and VAT rate.
  4. Select the invoice option — it is common for all countries.
  5. Select the VAT rate for each country and click [save].

invoice options and VAT rate editing

How to complete the information about invoices and VAT rates in ongoing offers

You can do it through group offer editing:

  1. Go to the My Assortment tab and select all the offers in which you want to implement the change.
  2. In the group offer management options — on the green bar — expand Edit, and then select Invoice options and VAT rate.
  3. In the window we will display, select the VAT invoice option and the rate that applies to a given country from the drop-down list.
  4. Finally, click [save]. Done!

You can also complete the VAT rate with the API method.

invoice options and vat rate

Filtering offers by VAT rate

In the My Assortment tab, you can filter offers by the VAT rate filter, with the values you enter in Invoice options and VAT rate.

The VAT rate filter works separately for each marketplace. That means if you currently sign in to the Allegro account in the Polish marketplace, the filter will work for offers with Polish VAT rates. If you switch, for example, to the Czech marketplace, you will see the VAT rates applicable in Czechia in the filter.

Reading time: 3 min.

How to create the product description

In the listing form, you can add product images and create a description that will be displayed legibly on each device. You can also edit the layout and format the text.

The available editor allows you to create clear offer descriptions, which can be properly displayed on different devices, including mobiles. The editor is easy to use and makes it possible to enter text and images in five different layouts.

Images and product description from the Catalog

To add ready-to-use images and descriptions from the Allegro Product Catalog, in the Images and description section, click [add images and description from the catalog].

1

You can freely edit the descriptions and images you download from the Catalog.

If you are a manufacturer or distributor of given products, you are welcome to provide us with their details. With that, we ensure that the information in the Catalog is reliable. Check how to do it.

Custom images

You can add images to your product description in the Images and description section of the listing form. You can only upload images from a computer. You cannot add images from external websites. Images you add should comply with standards.

If you hold a business account — you can add up to 16 images. If you hold a regular account — you can add up to 10 images.

Custom description in the editor

Choose the layout and length of a description. Create a description by adding subsequent lines in a selected layout.

Description layouts

Use one of the icons in the editor and select a preferable layout for a given line:

  • text only
  • image only
  • image and text — text on the right, image on the left
  • text and image — text on the left, image on the right
  • two images.
More lines

To add another line, click [add another line]. You may also repeat the same line – click [duplicate line]. The duplicated line may have a different layout and content.

Line position
  • remove the line
  • duplicate the line
  • move line up — one click to move the whole line (block) of text and/or images up in the description
  • move line down — one click to move the whole line (block) of text and/or images down in the description.
Text formatting

The following options will help you format your text:

  • text style (basic text, heading 1, heading 2)
  • bold
  • bulleted list
  • numbered list
  • undo
  • redo.
Translations

You can translate each offer description into:

  • Polish
  • Czech
  • Ukrainian
  • Slovak.

Check how to add automatic or your own translations.

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