You are using an old browser that is not supported. You may experience problems with security and page display.
See which browsers will offer you secure and convenient shopping.
See which browsers will offer you secure and convenient shopping.
We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (17 partners), including "IAB Europe Trusted Partners" (9 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
How to list offers
How to create the product description
In the listing form, you can add product images and create a description that will be displayed legibly on each device. You can also edit the layout and format the text.
The available editor allows you to create clear offer descriptions, which can be properly displayed on different devices, including mobiles. The editor is easy to use and makes it possible to enter text and images in five different layouts.
Images and description from the Allegro Product Catalog
When you link an offer to a product from the Allegro Product Catalog, we automatically suggest its title, images, description, category, and some product parameters.
Custom images
You can add images to your product description in the listing form, in the Images and description section above the description editing field. You can only upload images to the gallery from your device. You cannot add images from external websites. Images you add to the gallery should comply with the standards.
If you hold a business account — you can add up to 16 images. If you hold a regular account — you can add up to 10 images.
Custom description in the editor
Choose the layout and length of a description. Create a description by adding subsequent lines in a selected layout.
Description layouts
Use one of the icons in the editor and select a preferable layout for a given line:
- text only
- image only
- image and text — text on the right, image on the left
- text and image — text on the left, image on the right
- two images.
More lines
To add another line, click [add another line]. You may also repeat the same line – click [duplicate line]. The duplicated line may have a different layout and content.
Line position
- remove the line
- duplicate the line
- move line up — one click to move the whole line (block) of text and/or images up in the description
- move line down — one click to move the whole line (block) of text and/or images down in the description.
Text formatting
The following options will help you format your text:
- text style (basic text, heading 1, heading 2)
- bold
- bulleted list
- numbered list
- undo
- redo.
Translations
You can translate each offer description into:
- Polish
- Czech
- Ukrainian
- Slovak
- Hungarian.
How to select the right category for a product
Learn what to consider when selecting the appropriate category. See also how and when you can change the categories of your listed products.
Why choosing the right category is important
- Category names indicate what products buyers can find in them. They make it easier for buyers to find what they are looking for.
- We determine the parameters you need to complete in your offer based on the category. This way, we can display your offers when buyers use filters. Learn more about parameters.
Is it necessary to select a category for every product
In many cases, you do not need to do it. When you enter the name or GTIN (EAN) of the product in the listing form and select one of the suggested products — we will automatically assign the correct category to your offer. If you want to change it, click [edit]. Learn more.
If you want to list a product not included in our Catalog, click [continue without selecting product] at the bottom of the page. Pick one of our suggestions or select the category manually.
How to select the right category for a product
- Choose a category that allows you to describe the product as accurately as possible using the available parameters. If you do not find one, you can list the product in the Other category.
- Make sure the name of the product fits the name of the category or other products listed in it.
- List your products in categories that are related to their intended use. Example: list massage candles in a category for candles, and not for massage equipment.
- Make sure to select the correct category when you list:
- spare parts. Example: If you are selling an oven coil, list it as a part (Electronics — Consumer Electronics and Household Appliances — Built-in Household Appliances — Parts) and not as an oven (Electronics — Consumer Electronics and Household Appliances — Built-in Household Appliances — Ovens).
- accessories. Example: If you are selling a tablet case, list it as an accessory (Electronics — Computers — Tablets — Accessories) and not as a tablet (Electronics — Computers — Tablets — Devices).
We are working on a guide to help you navigate the categories and ensure that your products reach the right buyers. You can find the first categories we covered here (available in Polish).
How to change the category in a listed offer
If you list an offer and later decide that the category you have chosen is inappropriate, you can change it in some cases. It will be possible if:
- 12 hours have not passed since you listed the offer
- no one has made a purchase in that offer yet.
In order to change the category:
- Find the offer in the My Assortment tab.
- Click the three dots next to that offer and select [edit].
- Go to the Category section and click Edit.
- Choose the new category and click [save] at the bottom of the page.
How to quickly list several offers
List offers with similar parameters or in a similar category – it is easy.
Do you often list similar offers? Try out offer templates
You can save default values for the selected listing form fields as an offer template. Thanks to this, we will automatically complete those fields when you are listing an offer. See how to prepare your first template.
- Complete the listing form and list one offer.
- Go to the My Assortment tab. Click the three dots located next to the selected offer and choose list similar.
- On the page with the completed listing form, make any corrections or edits and confirm listing the offers.
- Return to the My Assortment page to list the same or similar offer.
Offers shared in several marketplaces
If the original offer has been shared in another marketplace, we will copy that setting in your new offer. You can change it in the listing form before you confirm the listing.
If the original offer has pricing rules enabled for selected marketplaces, we will enable the same rules for the same marketplaces in the new offer. In the case of pricing rules based on the Price Converter, if you:
- change the price of the new offer in PLN — we will update the offer price in the currencies of other marketplaces according to the exchange rate that applies in the Price Converter at the moment of listing
- do not change the price of the new offer in PLN — the offer price in other currencies will stay the same as in the original offer. We will not recalculate the price at the current exchange rate. To do that — first uncheck and then check the Price Converter option again.
How to sell product sets
Product sets allow you to sell multiple units of the same product or many different products in one offer. Learn more.
A product set can consist of:
- multiple units of the same product – in that case, it is called a multipack
- different products.
A customer can only buy the entire product set.
You can manage your product sets in the My Assortment tab. To search for them, use the sets in offers filter.
What the difference between product sets and flexible bundles is
A flexible bundle consists of various offers. A customer can buy the entire bundle or choose a product and different offers from the same category. You can read about flexible bundles in this article.
How to list multipacks (multiple units of the same product)
If you want to sell multiple units of the same product within one offer, use a multipack.
- Go to the listing form.
- In the product search, select the product you want to sell.
- Decide how you want to handle the selected product – on your own or through One Fulfillment.
- Click [complete the form].
- In the Products in offer section, select Multiple units in a set.
- Complete the number of units in a set.
- Complete the remaining fields of the form. Finally, click [list product]. We will mark your offer as a multipack.
How to list sets of different products
If you want to sell different products within one offer – go to the Products in offer section of the listing form and select Single unit. The first product you select will be your main product.
Complete parameters and click [add another product] to create a set. We will display the Add another product to the bundle field. Look it up by its name or code.
When you find the right product, click [add to bundle].
You can add another product or – if your set is ready – click [continue with X products] and complete the form.
You can determine the Condition parameter only for the main product. We will automatically set the same parameter value for all other products in the set. You cannot edit it. What is more, you can complete parameters only for the main product. We will not display the parameters of additional products in the set.
How we display the product sets to buyers
On the search result list
Buyers can use the Bundles filter. When they select show only bundles, we will display available product sets (multipacks and sets of different products) on the search result list. We mark product sets as Set of X units.
We group the same multipacks on the list and show only 1 multipack. That way, buyers can make their choice more easily. At the same time, your customers can quickly access the list of all offers with the same multipack and compare them. All they need to do is click the [see X offers] button next to a single offer or a multipack – then, we will display only a list of single offers or multipacks.
We group sets of different products on the list by the main product in the set.
On the offer page
On the offer page, in the Multipack section, we display offers with multiple units of the same product. In the section, we display available options:
- a single product, including its price
- a maximum of 3 multipacks, including the price and the percentage discount compared to the price of a single product. We display multipacks on the offer page only if it is cheaper or price-neutral for the buyer to buy more units of the same product. It means that if the multipack is more expensive (per unit) than a single product currently being viewed — we will not display it.
This rule applies to both your multipacks and those of other sellers.
We will display multipacks from the same seller first.
Buyers viewing your offer will see all possible multipacks for that product that meet the display criteria. If you do not have them in your assortment, we will display other sellers' multipacks that meet the display criteria in your offer. When a buyer clicks on such a multipack, we will redirect them to the product page of the other seller.
If you sell multiple units of the same product within one offer but you do not use product sets
We can automatically mark such active offers with the buy now option as product sets. We will do it only if you list offers in selected categories and we are sure you list multiple units of the same product. We will let you know about any of such changes by email.
Product sets allow buyers to buy from you quicker and more easily. They can see right away that the offer is a set and the number of units you are selling.
Does the product set have to consist only of the products from the Allegro Product Catalog?
Yes. If you cannot find your product in the Catalog, you can create it.
How do you charge the transaction rebate (sales commission) for product set?
The transaction rebate (sales commission) for a product set is calculated for the category where you list your offer ― that means, in the case of a set of different products, the one that matches the main product.
Example: You list an offer with a smartphone as its main product. We will charge you the sales commission applicable to the Smartphones and Mobile Phones category.
What if the product parameters are incorrect and I cannot change them?
Contact us. We will verify your report within 2 working days.
What offer title should the offer with a multipack or a product set have?
You do not need to use the word multipack or set, because buyers will see it next to the offer title.
In the case of a product set, all you need to do is combine product names in the title, for example: iPhone 8 + case. If your title exceeds the character limit and you need to make it shorter, make sure you provide the main product name. To describe remaining products in the set, you can write something like + 3 other products or use keywords. Check out our tips on how to create a good offer title.
What happens if the product I have in my set disappears from the Catalog or changes significantly?
- If it concerns the main product — we will unlink your offer from all products and automatically end it. We will not change the offer title, images, parameters, or description.
- If it concerns additional products — we will unlink that specific product from the set. We will not change the offer title, images, parameters, or description.
Can I list a product set created by the manufacturer?
Yes. In that case, you do not need to add every element of that set as a separate product. Sets created by the manufacturer come with their own EANs (GTINs) or manufacturer's codes. We mark them as product sets at once in the Allegro Product Catalog:
If you use ready-made sets from the manufacturer, you can be sure that the products in the set are consistent and complement each other. Often they are packaged together, for example, in an elegant box with the manufacturer’s logo. This can make them more attractive to customers.
appearance: light theme
