We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
You are looking for: "allegro analytics"
- Category:Grow your salesAllegro AdsYour first ad in Allegro AdsJust a few simple steps to create a campaign for sponsored offers and advertise your offers in the most popular locations on Allegro.
- Category:ProductsRules regarding offers and productsRules for offer descriptionsDescriptions of offers listed on Allegro should comply with both the law and the platform rules.
- Category:ProductsAllegro Product CatalogHow we display products and offers to buyersLearn in what order we display products and offers on the product lists on Allegro.
- Category:Offer settingsForms of salesSales within Allegro for WOŚPOffers within Allegro for WOŚP can be listed in all categories on Allegro with a few exceptions.
- Category:Delivery and Smart!Delivery optionsHeavy and bulky parcels, and additional servicesLearn more about the Allegro No Limit delivery option.
- Category:ProductsRules regarding offers and productsSpecial rules and sales hints for various productsYou are allowed to sell veterinary OTC medicinal products on Allegro.
- Category:Delivery and Smart!Delivery optionsHeavy and bulky parcels, and additional servicesYou can use the Allegro SUUS Logistics method if you have a business account and sign a contract with the carrier. You can settle it using the Allegro Mix method.
- Category:Sales qualityMy Sales Quality dashboardSales quality dashboard and metricsSee what aspects of your activity on Allegro we rate within each metric.
- Category:FinanceInvoices and taxationAdditional information on invoicesWe send a prepayment invoice if you deposit more funds to your Allegro balance than you needed to. After the service is performed by Allegro, you will receive a VAT invoice documenting and settling the prepayment.
- Category:Sales qualityMy Sales Quality dashboardSales quality dashboard and metricsIn the My Sales Quality tab, you can check detailed information on your activity on Allegro.
- See today's change for sellers.
- The new section displays the estimated cost of the parcel you want to dispatch — before you order it. For now, you can only view the delivery costs for parcels you dispatch from Poland.
- We announced earlier that we will permanently enable the Allegro DPD delivery options within the Allegro Delivery program at the end of January. However, we decided to postpone it for a few months.
- Check what we will change in your shipping price lists as part of the promotion.
- Invoices for January 2026 will be the first invoices that we issue in the National System of e-Invoices. See what else we will change in your invoices.
- We gradually offered the tool facilitating work with product variants to selected groups of sellers. Now, it is available to all sellers — also in foreign marketplaces.
- You can still submit your offers for the new editions of our campaigns.
- On January 8, 2026, a new EU regulation — known as the CPR 2 or the new CPR — came into effect. It applies to the remote sales of construction products — including those made via platforms like Allegro.
- On January 5, 2026, we changed the service Terms & Conditions. Consequently, we have begun the process of gradually making One Fulfillment available to all sellers with a business account. See what it means for you.
- We will introduce new graphic templates that you can use to create your banner ads. Learn more.
appearance: light theme
