We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
You are looking for: "allegro analytics"
- Category:Grow your salesAllegro AdsGeneral information on Allegro AdsThanks to Allegro Ads you can advertise your offers in the most popular places on Allegro. Some offers cannot be advertised due to restrictions.
- Category:Grow your salesAllegro AdsOptimization and growth in Allegro AdsJust a few simple steps to create a sponsored offers campaign and advertise your offers in the most popular locations on Allegro.
- Category:ProductsSales rules and Terms & ConditionsRules of selling on AllegroYou can only list one product within one offer — unless you use the product set option or list that offer in specific categories.
- Category:Delivery and Smart!One Fulfillment by AllegroGeneral information about the serviceLearn about the features and tabs you can use within the service.
- Category:Offer settingsOffer managementAllegro APIThe API allows the exchange of information between the Allegro resources and external software. With that, you can automatize your sales management to make it more time-efficient.
- Category:Delivery and Smart!Shipping price lists and parcel dispatchDelivery options on AllegroEnable the most popular delivery options and increase sales.
- Category:Grow your salesAllegro AdsYour first ad in Allegro AdsIn the Allegro Ads dashboard, you can create ads, manage the budget, and control campaigns.
- Category:Grow your salesAllegro AdsDisplay ads for advanced usersA Banner ad is a type of image advertising that allows you to reach more buyers. Check how to enable such an ad.
- Category:Grow your salesAllegro AdsDisplay ads for advanced usersA Flexible banner on the home page is a display ad that presents a brand, a product, or an offer category in a graphic form.
- Category:Grow your salesAllegro AdsAllegro Ads video adsThanks to the video ad in Allegro Ads, you can advertise your product with a short video that may help you increase interest in your offers.
- See today's change for sellers.
- The new section displays the estimated cost of the parcel you want to dispatch — before you order it. For now, you can only view the delivery costs for parcels you dispatch from Poland.
- We announced earlier that we will permanently enable the Allegro DPD delivery options within the Allegro Delivery program at the end of January. However, we decided to postpone it for a few months.
- Check what we will change in your shipping price lists as part of the promotion.
- Invoices for January 2026 will be the first invoices that we issue in the National System of e-Invoices. See what else we will change in your invoices.
- We gradually offered the tool facilitating work with product variants to selected groups of sellers. Now, it is available to all sellers — also in foreign marketplaces.
- You can still submit your offers for the new editions of our campaigns.
- On January 8, 2026, a new EU regulation — known as the CPR 2 or the new CPR — came into effect. It applies to the remote sales of construction products — including those made via platforms like Allegro.
- On January 5, 2026, we changed the service Terms & Conditions. Consequently, we have begun the process of gradually making One Fulfillment available to all sellers with a business account. See what it means for you.
- We will introduce new graphic templates that you can use to create your banner ads. Learn more.
appearance: light theme
