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What the Allegro Ads dashboard looks like
In the Allegro Ads dashboard, you can create ads, manage the budget, and control campaigns.
Now, you can find all campaign information and statistics in one place. It will help you manage your campaigns more easily.
Your Allegro Ads account in the Allegro Ads dashboard contains:
- campaigns
- ad groups
- offers.
Your campaigns and their statistics are displayed in a clear table. You can hide campaigns and switch to a view with ad groups. You can also look for campaigns that are active or disabled. Thanks to that, you can focus on what is important to you at a given moment.
- You can see the campaign type — for example, Sponsored offers — in an appropriate column.
- You can filter the list of campaigns and ad groups by the ad type and display status.
- You can decide which statistics you want to display and in what order.
- You can check the statuses of your campaigns.
- You can edit your daily budget and CPC/CPM rates.
- You can edit selected ad groups in bulk by resuming or ending multiple groups at once.
- You can copy, edit, and remove campaigns as well as perform basic actions faster and more conveniently.
- You can adjust your actions to different campaign types.
- You can filter the list of campaigns and ad groups by their names.
- You can sort the list of campaigns, for example, by the rates or statistics.
Within a campaign, you add other ad groups (in total, you can add 100 ad groups to each campaign). You can add an advertising campaign in a few steps. You can easily enable or disable the selected campaign in the table.
Within an ad group:
- you add individual offers to advertise
- you select their display areas
- you set the rate per click/view, a daily budget (and a total budget), and publication dates. We suggest that you select the offers to ad groups by including similar products in the same group. It will help you manage your account, search groups, and analyze data.
Example
Campaign name: Tires
Ad groups:
- Summer tires
- Winter tires
- All-season tires
You add offers that fit the description to each ad group. You can also create more detailed sections. For example, you can add different ad groups for specific tire sizes (Summer tires 17"), or specific brands (Pirelli summer tires).
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