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What the Allegro Ads dashboard looks like
The Allegro Ads dashboard consists of several elements, thanks to which you can create ads, manage the budget, and control the course of the campaign.
Your Allegro Ads account in the Allegro Ads dashboard contains campaigns, ad groups, and offers.
An overarching account level is the campaign. It is within the campaign that you add other ad groups (in total you can add 100 ad groups to each campaign). Ad group is the second level of the account. Within the ad group:
- you add individual offers to advertise
- you select their display areas
- you set the rate per click/view, a daily budget (and a total budget), and publication dates. We suggest that you select the offers to ad groups by including similar products in the same group. It will help you manage your account, search groups, and analyze data.
Example
Campaign name: Tires
Ad groups:
- Summer tires
- Winter tires
- All season tires
You add offers that fit the description to each ad group You can also create more detailed sections. For example, you can add different ad groups for specific tire sizes (Summer tires 17"), or specific brands (Pirelli summer tires).
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