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Linking offers to the Catalog
What the Allegro Product Catalog is
In the Allegro Product Catalog, we gather information on products that sellers list in their offers.
Offers on Allegro are listed by different sellers, but many of them include the same products. Offers can differ in price and sales policy, but basic information about the product, for example, the manufacturer and brand, is the same.
In the Allegro Product Catalog, we gather information about products — names, parameters, photos, and descriptions, that are included in sellers' offers. We differentiate products by parameters such as Brand, Model, Manufacturer Code, and the GTIN (the EAN code). You can see what products we have in the Catalog when you list an offer using the form, a file, or the Allegro API.
Thanks to the data from the Catalog, buyers can find what they are looking for faster and compare all available offers more easily. We provide all the information about a product and make it simple to compare the sales policies of different sellers.
It can also help sellers a lot — you will spend less time preparing and listing offers. This allows you to focus on increasing your competitiveness in areas like sales policy and service quality.
Example
There are offers of the same TV model from multiple sellers. We group them all under one product based on the GTIN (the EAN code). The buyer can see a product list in the search results that matches the searched phrase. Then, the buyer goes to the list of all offers from different sellers with the same product and chooses the offer that best suits their needs.
What you can gain with the Allegro Product Catalog
- You can reduce the time of listing offers through the listing form by up to 50%, because we automatically complete the name, parameters, pictures, and description for you.
- You can list offers more easily — when you enter the product's GTIN (the EAN code), you download the complete product data from the Catalog. You do not need to take professional pictures of the product or create descriptions. All you need to do is set your sales policy and delivery options.
- Buyers who use the product list are more likely to add products to their carts and buy them more often.
- Buyers can find products they are looking for more quickly — on each page of the list with sales results, we display 4 times more products on average. As a result, buyers have access to a wider assortment and can reach offers from all sellers with the same product more easily.
- It gives you more time to manage your sales. We have found that customers use the Ask a question option 6 times less often in offers linked to the Catalog.
How you can impact the Allegro Product Catalog
- You can create your own products and add them to the Catalog. All you need to do is provide the correct basic parameters of a product when listing an offer.
- You can report errors in product parameters and monitor your reports in the Product changes requests tab.
When adding or requesting changes to the Product Catalog, follow the product listing Terms & Conditions.
Learn more
- See the News to check recent changes and plans. Also, do not miss any changes to categories and parameters.
- Take a free course for beginners.
- Discuss the Allegro Product Catalog in our Allegro Community forum.
How to catalog your offer
Thanks to the Allegro Product Catalog, you can shorten the time to submit an offer and gain more time for sales processing. You can combine both new and already active offers with the product.
How to connect an offer with a product
- Go to the listing form. Enter the GTIN (EAN code) into the search bar and click [search]. Based on this, we will search the Allegro Product Catalog to see whether there are matching products our the database.
- If we find them, we'll list them for you. You can filter it by categories and parameters. If you click on any product, we will display its details.
- See whether the displayed products include the one you intend to sell. If not, you can continue listing offers. We will try to create a new product based on the information you complete in the listing form. Check the details.
We want the products available in the catalog to be of the highest quality. If you notice an error in the product data — submit it instead of correcting it only in the listing form. Click [submit a product error] on the product card.
- Have you found the right product? Great. Click it and then click [select].
If you managed to select a product from the list, you will see that we have automatically completed some information. You can, however, edit most of it yourself — for example, the offer title, description, or images.
If you want to change the basic parameters , please use the product error reporting form. See how to do it. You can change the remaining parameters yourself in the listing form — editing them will not affect the connection with this product.
If you want to change the category we have suggested, click [edit] and select the one that suits you from the set of similar categories. If you select a category from outside the list, you can remove the link between the Offers and the previously selected product.
Click [List Your Offer] in the listing form. We will try to combine your offer with the right product. If you already have a product selected from the list, at this point we only check whether the parameters we have provided to you have not changed.
What happens when you edit an offer
Each time we check whether the offer is still correctly connected to the product after editing. If not, we can automatically disconnect it or change the product. We will let you know about it by e-mail within 24 hours — you will receive a list of your offers unlinked from the product. Check details.
How many offers you can combine with the same product
In certain categories, you will link up to 5 offers with the Condition parameter New to one product in the Catalog. With that, offers will be correctly linked to a product. That will also limit the possibility to list multiple identical offers linked to the same product.
This limitation does not apply to offers:
- where you provide values of the Condition parameter other than New
- merged into product sets.
How it works
If you exceed the 5-offer limit, you will see an appropriate message:
You will see it when you:
- list a new offer
- edit an ongoing offer.
If you want to list another offer with the condition New in the given categories, select a different matching product from our Catalog.
Find out how to correctly complete the parameters in the offer
Read the article about parameters on Allegro ⚙️
In what categories can I combine an offer with a product from the Catalog?
You can find a detailed list of categories in this file.
What happens if I do not link an offer to the product?
- You will not share it in foreign marketplaces — on allegro.cz, allegro.sk, and allegro.hu, you can share only offers linked to a product from the Catalog.
- Listing offers will take more time — when you select a product from the Catalog, we automatically complete the parameters for you.
- Your offer will not be marked with the GREAT PRICE badge or any other special badges that buyers will see on the offer lists.
- We may automatically end your offer. It does not apply to offers that:
- you list in categories with unique assortment — such as Collections and Art or Handicraft — where you can create temporary products
- you list as classifieds in the following categories:
- Automotive – Cars
- Automotive – Motorcycles and Quads
- Automotive – Machinery
- Automotive – Trailers, Semitrailers
- Automotive – Other Vehicles and Boats
- Real Estate
- Business and Services – Services
- Business and Services – Live Animals
- Business and Services – Online courses.
In which categories I do not have to link offers to products from the Catalog?
It does not apply to offers that:
- you list in categories with unique assortment — such as Collections and Art or Handicraft — where you can create temporary products
- you list as classifieds in the following categories:
- Automotive – Cars
- Automotive – Motorcycles and Quads
- Automotive – Machinery
- Automotive – Trailers, Semitrailers
- Automotive – Other Vehicles and Boats
- Real Estate
- Business and Services – Services
- Business and Services – Live Animals
- Business and Services – Online courses
I sell handicraft and other unique assortment. How can I link such offers to the products from the Catalog?
If you are not able to complete all the required parameters or you sell unique products, we can create temporary products. Check how it works.
Why did you combine my offer with another product instead of creating a new product in the Catalog?
The basic parameters in the offer must create a unique combination so that our mechanisms can distinguish individual products. For example, if the basic parameters in these products are Brand and GTIN (EAN), and the products differ in the Length parameter, then for us it will still be the same product — because the basic parameters are the same.
How can I stand out? What about the options for highlighting and promoting in the offer, Smart!Coins, sets or Allegro Ads?
When the customer selects a product, they go — as before — to the list of offers with this product, where all highlighting and promoting options are fully operational.
It is also worth taking care of the factors that determine high relevance and make us display your offer higher on the list of offers, and in the best case we will choose it as an offer that represents a given product. Read our article: How we select the Top Offer.
Can I connect an offer to a product via the Allegro API?
We have made resources available in the Allegro API, thanks to which you can connect an offer with a product and add a new product. If you use external software to list your offers, ask its creator if it supports our resources for combining offers with the Allegro Product Catalog.
How can I list an offer in which I My Offers a product for free (for example, a mobile and a case)?
When you list such an offer, link it to your main product — for example, a phone. In the details of the offers , write that the customer will receive not only the mobile, but also the case.
It is also worth using the option that will allow you to create a bundle of products. More details can be found in this article.
How to automatically update offers linked to products from the Catalog
In this article, you can learn how to automatically update offers when product data changes.
You can check for inconsistencies between offers and products in the Offer updates tab available in the Sales Center. Currently, this tab shows differences for the Brand and/or Manufacturer parameters. When we introduce further updates and improvements — you will read about them in our article.
We want the data in your offer to be consistent with the product data in our Catalog. For example, the information you provide in the description should not differ from the product parameters. Thanks to this, they will be confident that they are buying exactly what they are looking for.
We try to detect such differences on an ongoing basis. In such a case, update the offer details in the Offer updates tab. Next to each suggested change, you will find its justification. This will help you decide whether you want to use our suggestion and make your offer consistent with the product.
How to check which offers to update
If your offer differs from the product data, we will let you know by email.
You can also check the list of suggested changes in the Sales Center:
- Go to the Offer updates tab.
- Next to the offer that requires an update, you will see the following information:
- what the suggested change concerns
- how we justify it
- what you can correct in the offer.
- Click [accept change] to update a given offer. Done!
You have 14 days to decide on the complaint. After this time, we will unlink the product from your offer and automatically terminate it.
What if your offer is not linked to a product
We verify all the listed offers. If your offers are not linked to the product — we will end them automatically.
We will not end the offers you list:
- in categories with unique assortment — such as Collections and Art or Handicraft — where you can create temporary products
- as classifieds in the following categories:
- Motoryzacja – Samochody (Automotive – Cars)
- Motoryzacja – Motocykle i quady (Automotive – Motorcycles and Quads)
- Motoryzacja – Maszyny (Automotive – Machinery)
- Motoryzacja – Przyczepy, naczepy (Automotive – Trailers, Semitrailers)
- Motoryzacja – Inne pojazdy i łodzie (Automotive – Other Vehicles and Boats)
- Nieruchomości (Real Estate)
- Firma i usługi – Usługi (Business and Services – Services)
- Firma i usługi – Żywe zwierzęta (Business and Services – Live Animals)
- Firma i usługi – Kursy online (Business and Services – Online courses).
What if you link an offer to the incorrect product
In that case, we will automatically unlink such an offer. We will let you know about it by email. We will refund you the listing fees proportionally to how long the offer was visible on Allegro.
If we unlink your offers from the product — correct them. Edit the offer and select the appropriate product from the Catalog.
How to report an offer incorrectly linked to the Catalog
If you notice that an offer is incorrectly linked to the product from our Catalog — you can report it to us. Check how to do that.
If you want to report offers that have been incorrectly linked to the product, you can choose one of the 3 options:
- the report form select the following reason for the submission: Report an offer incorrectly linked with a product and provide a justification.
- the Report an offer incorrectly linked to a product link — you will find it below each active offer at the bottom of the offer page.
- the option on the list of offers with a given product that appears when you hover the cursor over a photo. We will then display a new layer with a report link.
We carefully review every report we receive. If we confirm that an offer is incorrectly linked to a product, we will unlink it and automatically end the offer. In some cases, we may also block the possibility of linking a given offer to the same product again.
You can check the statuses of your reports in the Issues section under the Assortment tab in Sales Center. There, you will find the status of your requests:
- Pending verification
- Verified.
We will show you:
- report subject
- offer ID
- the date of your report and when we resolved the issue.
If the status of your report is Verified, you can check why we made such a decision — we will display a justification.
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