Allegro's home page is a location worth advertising on — it has about 3 million views per day, generated by over 1 million visitors. Here are a few tips to help you create an ad that will attract the buyers' attention.

What a Home page ad is

The graphic design you prepare and upload in the Allegro Ads Dashboard will appear in the Showcase banner format. These are 5 changing ads on top of Allegro's home page. Major brands advertise there — now, your store can do it too!

Thanks to the ad, you can present your products and encourage the buyer to purchase them. When you create an ad, you can focus on a specific product or a well-known brand. You can also present only the slogan and the store's logo instead of selecting specific products. The decision is yours.

With Allegro Ads, you can advertise on the home page with:

• display ad template
• the home page display ad — only if you have special permissions
• display ad in the Flexible banner format.

In the Allegro Ads Dashboard, you can download the templates based on which you can create the graphic design. You will find them in the campaign creation view, on the right-hand side of the page — on a list of suggestions. The templates (with .psd and .xd files) show, for example, where to place information like Smart!, what sizes the prices should be, and where not to display important information.

How to prepare a successful home page ad

1. Less is more.

You may be tempted to showcase as many products from the offer as possible. As a seller, you want the buyer to quickly learn what they can expect after clicking the ad. It is not the right way. Advertising banners that showcase a few or more different products make it hard to focus on the message. The buyer does not know what to look at, and some of the information is illegible (for example, the inscriptions on products may not be visible when there are a number of them). Then, the buyer may decide not to click the ad.

That is why, you should focus on the quality, not the numbers. Use one appropriate image of your product (for example, of the one that sells best) and add a catchy advertising slogan. Remember that with this ad format, you do not need to present the product. You can also showcase your store or the brand you want to use to attract buyers.

The advertising slogan should be properly displayed. Do not use striking and contrasting colors. If the background of your ad is colorful, add white or black text. Thanks to that, the ad will be clear and legible.

2. You have 6 seconds for the presentation.

A single ad on the home page is displayed for about 6 seconds, then changes to the next one. Think about what you want to communicate to your audience during that time. Remember that before the buyer decides to click the ad, they need to check not only the image but also the advertising slogan and a potential description.

You may want to display as much information as possible, but in practice, the buyer will not manage to read a text longer than two lines. That will draw their attention off the main goal — clicking the ad. Go for a slogan that has already proven successful, a catchphrase, or the main feature of the advertised product. The buyer will check the remaining details when they open the specific offer.

3. Place the most important information in the middle of the ad.

What you display in the middle of the banner counts most. Everything you add on its left or right side may not be visible. Why?

The advertising banner adjusts its width to different types of mobile devices used by buyers on Allegro. The resolution of some of them may cause the left and right sides of the advertising design to be cropped out. That is why, it is important to fit the message between the cropped areas. You will find their preview when you upload the graphic design in the Allegro Ads Dashboard. Make changes in the ad if the information is placed outside the marked area. Thanks to that, we will accept it and your design will appear on Allegro's home page sooner.

Download template.