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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
B2B sales
Turnover discount — what it is and how to grant it
With a turnover discount, you have a chance to make your offers stand out and gain loyal customers who will shop with you regularly. Learn more.
You can use the turnover discount to set discounts on your entire assortment for business customers on business.allegro.cz. This means you can only add it to the offers that qualify for sharing on Allegro Business in Czechia, and it will only be visible to Czech business customers. This discount will not be available to buyers on allegro.pl, allegro.sk, or allegro.hu.
How the turnover discount works
You set this discount for your entire assortment. You decide on the discount percentage and the purchase threshold — that is, how many Czech korunas the buyer needs to spend on your products in a month to qualify.
If you set the discount and the buyer spends the specified amount at your store the following month — they will be able to purchase products from you at discounted prices in the month after that.
If the buyer reaches the required threshold again, they will be able to benefit from the discount again in the following month — and so on.
The discount will be applied in the cart. It cannot be combined with the wholesale discount for businesses. If a particular offer meets the conditions for both the turnover discount and the wholesale discount — only the wholesale discount will apply.
Who can benefit from this discount
Only sellers with a business account whose offers we share on allegro.cz can set the turnover discount.
Only entrepreneurs on business.allegro.cz — that is, Czech customers with a business account — can benefit from the turnover discount.
Where buyers will see the discount information
We display the information about the discount:
- on the product list
- when the buyer adds a product to cart
- in the seller's offer.
How to set a turnover discount
- Go to the Turnover Discount tab.
- Click [add turnover discount].
- Specify the spending threshold — between 4,000 and 60,000 CZK, and the discount percentage — between 2% and 50%.
- Click [next].
- We will display a summary. At this point, you can go back to make changes. If everything is correct, click [save discount].
The discount always takes effect on the first calendar day of the following month — you cannot change it.
How to edit or disable the turnover discount
- Go to the Turnover Discount tab.
- Click [edit] or [remove] under a given discount. If you edit or remove the discount, it will still be applicable until the end of the monthly cycle.
How to sell on Allegro Business in Czechia
On business.allegro.cz, we share offers from sellers who meet specific requirements. This allows you to expand your customer base and make even better use of the sales potential of other marketplaces.
The business.allegro.cz page is a place for Czech business customers to make purchases on behalf of their companies. Just like on allegro.pl, you can use the Czech version of Allegro Business to offer business buyers practical solutions — such as wholesale discounts, displayed VAT rates, and net prices.
If you add a wholesale discount to an offer qualified for sharing on business.allegro.cz, it will also be visible for business customers from Czechia. You cannot set a wholesale discount only for a selected marketplace.
Thanks to business.allegro.cz, your offers will be visible for more buyers. You do not bear any additional costs. All sales rules on business.allegro.cz are the same as on allegro.cz.
When we will display your offers in the Czech version of Allegro Business
We can display your offers on business.allegro.cz if you meet all the requirements below:
- you share offers on allegro.cz
- you issue VAT invoices — business customers on business.allegro.cz only see offers with the invoice option
- in the offer, you have set a VAT rate applicable in the country you dispatch the goods from
- you have an active EU VAT number.
This means that if you share your offers on allegro.cz and also meet the other requirements — we will display them to both regular buyers on allegro.cz and business customers on business.allegro.cz. If your offer no longer meets the requirements for sharing on allegro.cz and is withdrawn from that marketplace, we will stop displaying it on business.allegro.cz at the same time.
How to manage offers and use filters
Go to the My Assortment tab. When you select Czechia (allegro.cz) in the market filter — in the Offers tab, we will display basic information about your offers in the context of the Czech marketplace, such as the price in CZK.
In the Offers tab, you will also see the attribute that makes your offer stand out — for example, the Smart! badge. When we share your offers on business.allegro.cz, we will display the special Business badge in the attributes section.
In the My Assortment tab, you can also easily filter offers:
- with and without a wholesale price list pinned
- with the VAT rate filled in — see how to set VAT rates in offers in bulk.
Learn more about the My Assortment tab from our article.
How to check which offers qualified for sharing on business.allegro.cz
In the market filter, select Czechia (allegro.cz). You will then see the visibility on Allegro Business filter. This allows you to check quickly and easily which offers we display in the Czech version of Allegro Business. Currently, you can only use this filter to see the offers we share in the Czech marketplace. That is why the filter will not be active if you select Poland (allegro.pl).
How we display the price in the offer
You can use the Price Converter in your offers submitted for sharing on allegro.cz. It allows you to update prices in sales currencies in the My Assortment tab with just one click. See how it works. The price is the same for regular buyers on allegro.cz and business customers on business.allegro.cz. You cannot set different prices.
If you declare a VAT rate for Poland or Czechia, we will use it to automatically calculate the net value of the goods. We will display the net price in the offer to business customers within the Czech Allegro Business. The settlement between you and the customer is based on the gross price, not the net. However, VAT rates and net prices in offers make it easier for customers to make business purchases.
What the rules of selling to Czech business customers are
If you share offers on allegro.cz, Czech business customers will also be able to buy from you on business.allegro.cz — and get an invoice for their companies.
When a buyer with a business account makes a purchase on business.allegro.cz, we will automatically provide you with the buyer's EU VAT status (based on the information from publicly available registers) and invoice details.
This will help you determine how to settle the transaction with regard to tax. It will also minimize the risk of documenting such transactions incorrectly.
The buyer's EU VAT number is necessary for settling VAT for B2B transactions within the European Union. The status data verified for intra-Community transactions (VAT 0%) confirms that the buyer has the right to use the company details provided in their Allegro account settings, and that they are registered as an EU VAT taxpayer at the moment of our verification.
The taxpayer's VAT status can change over time. Before you issue an invoice, you might want to check their status yourself in the VIES database — the EU's information exchange system.
In the sales notification, we will provide you with the buyer's details that are necessary to issue an invoice, such as IČO and DIČ (Czech ID and VAT ID) numbers, and the EU VAT number.
Remember it is up to you to decide what VAT rate you will use in the invoice — especially whether the 0% VAT rate is applicable for a given transaction. Allegro is not responsible for the seller's invoicing process.
You will provide the buyer with the invoice through the Orders tab. Check how to do that.
If a customer without the verified EU VAT status makes a purchase in your offer, you can check the buyer in the VIES database yourself and decide whether the 0% VAT rate is applicable for that transaction.
How to create offers dedicated only for business customers
In the listing form, you can indicate that you only business account holders can buy from a given offer. Your offer will be visible to everyone on Allegro, though.
If you hold a business account, you can list offers meant only for entrepreneurs who make purchases. This way, you can expand your assortment and grow your sales — for example by offering multipacks or products for professional use. This will help you reach a new customer base.
How it works
Your offers will be visible for everybody on Allegro — but only business account holders will be able to buy in them. Others will see the b2b offer badge:
- on the offer list
- on the offer page.
You decide whether an offer is available for all buyers or only for business account holders.
How to make your offers available only to business customers
- Go to the listing form.
- Add invoice information and a VAT rate. Check how to do that.
- In the Who can purchase the offer section select business customers only.
- List the offer with the buy now sales format. Done!
How to make the sales commission lower for wholesale transactions
To get a discount on sales commission, you need to hold a business account, activate the program in the Discount Center, and prepare an offer accordingly — including a wholesale price list and VAT rate.
What the program is all about
If you hold an active business account, you can pay a lower wholesale commission. You just need to list an offer with a wholesale discount in which buyers buy the required number of products from the given category.
How it works
Within the program, we have set a specific threshold for each category. That is the number of units from each category that the customer has to exceed within their order for you to get a discount on the sales commission.
The threshold is the same in most categories — 5 units. You can check the thresholds for other categories in the attachment to the program terms — click to download the attachment (available only in Polish).
At the end of each month, you can check how much you have saved in the Settlements with Allegro tab on your account.
How to join the program
- Go to the wholesale discount settings.
- Accept the terms and click [join the program].
- If you do not have any wholesale discounts yet, click [add discount] and create a new one. Check how to do it step by step.
- Select offers that:
- are linked to the Allegro Product Catalog
- have the VAT rate completed.
- Add the wholesale discount to those offers.
What you can gain with the program
As a seller, you can:
- benefit from much lower sales commission for selling wholesale products
- set much more attractive unit price for wholesale purchases — and still get profits
- reach a new customer base which buys more.
As a buyer, you can:
- effectively lower your business shopping costs
- save money — thanks to wholesale price lists
- use additional filters in search results.
How you can make your wholesale discounts more attractive
In the Lower commission in wholesale transactions program, sales cost you less. You can use the amount you save this way to make your offer stand out from the other ones and offer buyers an additional discount.
Check the examples to see how you can do it.
Example 1
You offer photocopy paper for 20 PLN.
We charge you the basic sales commission of 10% for each sold unit. You add a wholesale price list for business customers to the offer.
In addition, you join the program, so we charge you only ⅕ of the basic sales commission for each sale over 5 units — that means, 2% instead of 10%. That way, on the sales commission you save:
- 0.25 PLN on 1 unit when you sell 6 units — 1.47 PLN in total
- 0.72 PLN on 1 unit when you sell 10 units — 7.20 PLN in total
- 0.85 PLN on 1 unit when you sell 15 units — 12.80 PLN in total.
If you increase your wholesale discounts for customers by the same amount you save on the sales commission within the program, you will offer them:
- a discount of 1.85 PLN instead of 1.60 PLN — that means, a discount of 9% instead of 8% for the sale of 6 units
- a discount of 2.72 PLN instead of 2.00 PLN — that means, a discount of 13% instead of 10% for the sale of 10 units
- a discount of 4.85 PLN instead of 4.00 PLN — that means, a discount of 24% instead of 20% for the sale of 15 units.
You offer coffee for 50 PLN.
We charge you the basic sales commission of 5% for each sold unit. You add a wholesale price list for business customers to the offer.
In addition, you join the program, so we charge you only ⅕ of the basic sales commission for each sale over 5 units — that means, 1% instead of 5%. That way, on the sales commission you save:
- 0.54 PLN on 1 unit when you sell 7 units — 3.80 PLN in total
- 0.92 PLN on 1 unit when you sell 10 units — 9.20 PLN in total.
If you increase your wholesale discounts for customers by the same amount you save on the sales commission within the [program] (https://salescenter.allegro.com/b2b/discounts/wholesale-discount), you will offer them:
- a discount of 3.04 PLN instead of 2.50 PLN — that means, a discount of 6% instead of 5% for the sale of 7 units
- a discount of 4.92 PLN instead of 4.00 PLN — that means, a discount of 10% instead of 8% for the sale of 10 units.
The terms of program
Check the details of the Lower commission in wholesale transactions program in its terms.
Check Appendix no. 1 to the terms of program — the list of quantity thresholds and categories they apply to (available only in Polish). Click to download the file as XLSX.
Get to know Allegro Business
Allegro Business is the best place for corporate shopping and sales. Find out how you can serve business customers.
Allegro Business is a version of our service dedicated to entrepreneurs.
You will see special version of the service ― Allegro Business ― if:
- you have a business account registered in Poland, and
- you buy as an entrepreneur.
To access Allegro Business, just sign in to your Allegro account. Here, you will find all the offers you would see on regular Allegro and all the tools you use in your day-to-day work.
Additionally, all business accounts will have access to new tools that will help lower the costs of your business shopping and grow your B2B sales.
How Allegro Business differs from Allegro
On Allegro Business, you can offer convenient solutions to your business customers ― Discounts on large orders, Wholesale price lists, Setting VAT rates and net prices on offers, and payment with Allegro Business Pay.
Learn more:
How we display your offers
We will display your offers both on Allegro Business and regular Allegro. Business customers will be able to use additional features, such as discounts on large orders. Other buyers will be able to purchase your items just like before.
Filtering and searching in the My assortment tab
In the My assortment tab, you can easily filter offers:
- with and without an assigned wholesale price list
- with a provided VAT rate.
Filtering and searching in the Orders tab
In the Orders tab, you can additionally filter the orders:
- by payment status
- by actions required ― you can check for which orders you need to complete a VAT invoice or provide a tracking number.
Discounts for business customers
You can set discounts for business customers in your offers:
- Order discount (Large order discount) — when a certain purchase amount you set is exceeded
- Wholesale discount— allows you to reduce the unit price when the customer buys more units. Check how you can get an 80% discount on sales commission for wholesale transactions.
- Turnover discount — allows you to set discounts on the whole assortment only for business customers on business.allegro.cz.
Frequently Asked Questions
You can do it only in some specific cases. Learn more about it here.
Sellers and buyers are bound by the same rules and laws as before. Learn more here.
We will make certain features of Allegro Business available in API. Learn more on the Allegro Developer Portal.
Yes. We have made the Czech version of Allegro Business available for sellers from Poland. Just like with Allegro Business in Poland, you can use business.allegro.cz to provide entrepreneurs with practical solutions — such as wholesale discounts, displayed VAT rates, and net prices. Learn more about selling on Allegro Business in Czechia.
When a buyer with a business account makes an intra-community purchase on business.allegro.cz, we will automatically provide you with the buyer's EU VAT status (based on the information from publicly available registers) and invoice details. This will make it easier for you to decide how to document the transaction. Check the details.
