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What the Allegro Product Catalog is
In the Allegro Product Catalog, we gather information on products that sellers list in their offers.
Offers on Allegro are listed by different sellers, but many of them include the same products. Offers can differ in price and sales policy, but basic information about the product, for example, the manufacturer and brand, is the same.
In the Allegro Product Catalog, we gather information about products, such as parameters, photos, and descriptions, that are included in sellers' offers. We differentiate products by parameters such as Brand, Model, Manufacturer Code, and the GTIN (the EAN code). You can see what products we have in the Catalog when you list an offer using the form, a file, or the Allegro API.
Thanks to the data from the Catalog, buyers can find what they are looking for faster and compare all available offers more easily. We provide all the information about a product and make it simple to compare the sales policies of different sellers.
It can also help sellers a lot — you will spend less time on preparing and listing offers. This allows you to focus on increasing your competitiveness in areas like sales policy and service quality.
Example
There are offers of the same TV model from multiple sellers. We group them all under one product based on the GTIN (the EAN code). The buyer can see a product list in the search results that matches the searched phrase. Then, the buyer goes to the list of all offers from different sellers with the same product and chooses the offer that best suits their needs.
What you can gain with the Allegro Product Catalog
- You can reduce the time of listing offers through the listing form by up to 50%, because we automatically complete the parameters, pictures, and description for you.
- You can list offers more easily — when you enter the product's GTIN (the EAN code), you download the complete product data from the Catalog. You do not need to take professional pictures of the product or create descriptions. All you need to do is set your sales policy and delivery options.
- Buyers who use the product list are more likely to add products to their carts and buy them more often.
- Buyers can find products they are looking for more quickly — on each page of the list with sales results, we display 4 times more products on average. As a result, buyers have access to a wider assortment and can reach offers from all sellers with the same product more easily.
- It gives you more time to manage your sales. We have found that customers use the Ask a question option 6 times less often in offers linked to the Catalog.
How you can impact the Allegro Product Catalog
- You can create your own products and add them to the Catalog. All you need to do is provide the correct basic parameters of a product when listing an offer.
- You can report errors in product parameters and monitor your reports in the Product changes requests tab.
Learn more
- See the News to check recent changes and plans. Also, do not miss any changes to categories and parameters.
- Take a free course for beginners.
- Discuss the Allegro Product Catalog in our Allegro Community forum.
