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Select your registration marketplace

With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.

How to list offers

Reading time: 11 min.

How to list a product for sale

If you want to sell products, you need an active Allegro account. If you already have it, you can list an offer using the listing form.

If you want to sell on Allegro, you need an active account. If you do not have it yet, register a new account — provide the necessary details and fully activate your account.

You can list:

  1. a single offer through the listing form
  2. multiple offers from the file (up to 10,000 offers at once)
  3. offers through the API.

In this article, we describe the first method.

You can also quickly list several similar products or create an offer template with settings you frequently use.

How to list a product if you hold a business account

  1. Go to the listing form. You can find it in the Assortment menu in the Sales Center.

You can find the same link in the My Assortment tab. When you click [add new offer], you will go to the listing form.

my assortment

The listing form is available only in Polish and English

We display the form in one of those two languages, depending on your account settings. It means that if your account language is:

  • Polish — we will display the form in Polish
  • English — we will display the form in English
  • other than Polish or English — we will ask you to change the language to Polish or English before you proceed with the form.

If you add text in a language other than the language of the form to the offer description, you will not be able to list such an offer. Check how to change the language settings.

  1. Enter the product's GTIN (EAN) into the search bar — you can do it manually or use the barcode scanner.

what are you selling

You can use the barcode reader

If you have a barcode scanner, you can scan the product code to look it up faster. To do it, connect it to your computer according to the device manual. Next:

  • in the listing form, click the field in which we ask you to enter the GTIN (EAN code)
  • scan the barcode of the product you want to sell.

Click [search] and select the product from the list.

If you cannot provide the code, select My product does not have a GTIN (EAN) code. We will then ask you to enter the product name.

  1. If the product is in our database — you will see a list of suggested products. Click the one that matches the item you want to sell. In the next screen, you can change it, see additional details, or report incorrect product details to us.

Select the product

Check what to do if the product is not in the database.

If you want to list a set, you can do that in the next step

At this stage, you can select only one main product in the offer. Even if you want to add more products and list them together as a set, continue listing. You can add more products to the set later in the appropriate section of the form.

  1. Decide how you want to handle orders from this offer. If you want to:
  • handle orders and returns, and store the product at your location — click the Let me handle this by myself tile
  • have the Allegro Warehouse handle orders and returns, and store your product — select the Let Allegro Warehouse handle this for me tile.
  1. If you have at least one offer template, you can select it now and use it for listing the offer.
  2. Click [fill out the form] to proceed.
  3. We will automatically suggest the title, category, and some of the product parameters in the form. Our research suggests that it can reduce the time it takes to list an offer even by half. If you use an offer template, we will also complete the fields that are configured in it.
  4. If you want to list multiple products as a set, you can do so in the Products in offer section. You will see the [add another product] button at the bottom of this section. We will redirect you to the search engine, where you can find more products and add them to your offer. You can add up to 10 different products. When your set is ready, click [continue with X products] to return to the form.
  5. In the Products in offer section, complete the information required by the GPSR, for example, the manufacturer's or the responsible person's details.
  6. We will complete the Images and description section with data from the Allegro Product Catalog. If you want to edit the offer, you can change the images and descriptions that we have added automatically.

You can also add your own or automatic translation in several available languages. If you do not do it and select the price list with delivery options abroad, we will automatically translate your offer into the languages needed. Learn more.

  1. In the Purchase notes (message to seller) section, you can allow buyers to leave you additional information when they place an order in the offer.
  2. Next, you can add attachments in PDF format — up to 20 MB per file. There can be up to 9 of them, one of each type: guide, promotion terms & conditions, competition terms & conditions, book excerpt, user manual, installation/assembly manual, game manual, product card, energy label, and instructions with safety information.
  3. Specify who can buy in your offer — all customers or only business customers.
  4. In the Delivery and payment section, select the shipping price list, dispatch time, and payment method. Add the location where you dispatch the product from. When you add the shipping price list to the offer — we display a section where you can check the marketplaces in which we will share it.

delivery and payment section of the listing form with visible marketplaces of sharing and other options

  1. In the Price section, add the offer price in the sales currency — for the offers you share in foreign marketplaces we will set the Price Converter by default. Specify whether you issue invoices and, if so, what types they are.
  2. In the Stock section, set the number of product units you have for sale. There, you can also set the offer duration and decide whether to have it automatically relisted after its termination.
  3. If you have a business account, in the Offer terms section, you need to specify your returns and complaints terms. You can also add information about the warranty and offer additional services.
    If you have only one term for returns or complaints, we will automatically enter it in the listing form. If you have more than one term — choose the right one from the drop-down list.
    We will not automatically complete the terms for non-mandatory options, such as warranty and additional services, as well as complaints in the case of regular accounts.
  4. Select the promotion options.
  5. In the Listing options section, decide whether you want the product to be listed at once or displayed on Allegro later — at the time you specify.
  6. Check the fee summary and the offer preview — click [preview your offer]. If you want to correct something, click [go back to the form]. Click [list product] if everything is correct. Done!

You can find the details of the listed offer in the My Assortment tab.

How to list an offer if the product is not in our database

  1. If you want to list an offer and your product is not in our database — select Continue without selecting the product.

continue without selecting product

  1. Select one of the categories suggested by us, choose the category manually, or provide its number.

categories

  1. Once you select the category, we will redirect you to the listing form. Provide the offer title, product features, and all the necessary parameters.

If you want us to add a new product to the Allegro Product Catalog and link it to your offer, complete as many parameters as possible. Thanks to that, buyers will find your product more easily.

How to manage listed offers

If somebody purchases a product you listed, you will learn about it from the email sent to the address you provided. The message will also include the buyer's details. You will also get an email notification once the buyer selects the delivery option and payment method.

If nobody has purchased your product, you can relist it. Select the appropriate offer or offers in the My Assortment tab. Then, select the [availability] menu and in the drop-down list, click [list or relist].

If you want to make changes to the offer before relisting it, you can also click [manage] — three vertical dots on the right side of the offer. Then, from the drop-down list, select:

  • [edit and resume] — for buy-now offers and classified ads
  • [list similar] — for auctions.

How to list a product if you hold a regular account

If you have a regular account or an unverified business account, we will redirect you to listing offers on Allegro Lokalnie. To list an offer on Allegro, select the Możesz też wystawić przez dotychczasowy formularz (You can also list the offer with the previous form) option.

wystaw z formularza 62x

Reading time: 5 min.

How to add invoice and VAT information in an offer

If you issue VAT invoices, you can inform your customers about it by selecting a relevant option in the offer form. You can also choose different VAT rates – check how.

In all the Allegro marketplaces, when listing offers through the form, you can complete the information about the offer type and product price, and you can mark that you issue invoices.

You can add the information about invoices to the newly listed and ongoing offers.

Available invoice options

In the Invoice options, you can select:

  • no invoices
  • VAT invoices
  • VAT margin scheme invoices — learn more (available only in Polish)
  • non-VAT invoices.

If you choose the VAT invoices option or your offers are subject to the eCommerce VAT package — complete the VAT rates for the selected countries as well.

If you declare the VAT rate for Poland or Czechia, we will automatically calculate the net price of the goods. Thanks to that you will see how the entered amount influences the net price. We will display the net price to entrepreneurs purchasing within Allegro Business.

If your deliveries to Poland, Czechia, Slovakia, or Hungary are subject to the eCommerce VAT package, we will calculate the tax based on the VAT rates you have declared for those countries.

If the seat or fixed establishment of your business is in the European Union

You do not have to add the VAT rates for the foreign markets Allegro operates on ― we will not need that information.

How to add the information about invoices and VAT rates when listing offers

In a newly listed offer, you will add information about invoices in the listing form, in the Invoice options and VAT rates section.

  1. In the Invoice options field, select VAT Invoice ― if you issue VAT invoices.
  2. In the VAT rate fields, add the VAT rates for the product you sell. If you list an offer in several marketplaces simultaneously, you can add VAT rates for each of those marketplaces at once.
  3. If you use the VAT exemption, select the reason in the Base of VAT exemption field.
  4. In the Product offered field, determine whether you offer goods or services.

The fields above are optional by default (except for the Invoice options). However, if you select the out of scope of VAT option in the VAT rate fields ― you need to complete the Base of VAT exemption field.

VAT form

The VAT rate and the eCommerce VAT package

In the case of transactions that the regulations of the eCommerce VAT package apply to — if you do not declare the VAT rate, the base of VAT exemption, and the product offered when listing the offer, we will set the following by default:

  • VAT rate — basic VAT rate in Poland and/or on foreign market (for example, in Czechia)
  • base of VAT exemption ― none
  • product offered ― goods.

How to complete the information about invoices and VAT rates in ongoing offers

You can do it through bulk offer editing:

  1. Go to the My Assortment tab and select all the offers in which you want to implement the change.
  2. Click Sales Policy on the green bar under the list of offers. Select Other, and then Invoice options and VAT rates.

complete vat rates.png

  1. In the window we will display:

  2. in the Set invoice options section, select VAT invoice

  3. In the Set VAT rates for selected countries section, select the appropriate value for the country for which you want to declare the VAT rate. This way, you can provide different VAT rates for each country.

invoice options and VAT rate editing

  1. Finally, click [save]. Done!

You can also complete the VAT rate using the API — when listing a single offer or editing offers in bulk.

Filtering offers by VAT rate

In the My Assortment tab, you can filter offers by the VAT rate filter, with the values you enter in Invoice options and VAT rate.

The VAT rate filter works separately for each marketplace. That means if you currently sign in to the Allegro account in the Polish marketplace, the filter will work for offers with Polish VAT rates. If you switch, for example, to the Czech marketplace, you will see the VAT rates applicable in Czechia in the filter.

Reading time: 3 min.

How to create the product description

In the listing form, you can add product images and create a description that will be displayed legibly on each device. You can also edit the layout and format the text.

The available editor allows you to create clear offer descriptions, which can be properly displayed on different devices, including mobiles. The editor is easy to use and makes it possible to enter text and images in five different layouts.

Images and description from the Allegro Product Catalog

When you link an offer to a product from the Allegro Product Catalog, we automatically suggest its title, images, description, category, and some product parameters.

If you want to edit the offer, you can change the automatically added images and descriptions yourself.

Custom images

You can add images to your product description in the listing form, in the Images and description section above the description editing field. You can only upload images to the gallery from your device. You cannot add images from external websites. Images you add to the gallery should comply with the standards.

If you hold a business account — you can add up to 16 images. If you hold a regular account — you can add up to 10 images.

Custom description in the editor

Choose the layout and length of a description. Create a description by adding subsequent lines in a selected layout.

Description layouts

Use one of the icons in the editor and select a preferable layout for a given line:

  • text only
  • image only
  • image and text — text on the right, image on the left
  • text and image — text on the left, image on the right
  • two images.
More lines

To add another line, click [add another line]. You may also repeat the same line – click [duplicate line]. The duplicated line may have a different layout and content.

Line position
  • remove the line
  • duplicate the line
  • move line up — one click to move the whole line (block) of text and/or images up in the description
  • move line down — one click to move the whole line (block) of text and/or images down in the description.
Text formatting

The following options will help you format your text:

  • text style (basic text, heading 1, heading 2)
  • bold
  • bulleted list
  • numbered list
  • undo
  • redo.
Translations

You can translate each offer description into:

  • Polish
  • Czech
  • Ukrainian
  • Slovak
  • Hungarian.

Check how to add automatic or your own translations.

Reading time: 1 min.

What does a thumbnail in the listing form mean

When you add images of the item when listing an offer on Allegro, the first one will become a thumbnail for this offer.

If you add at least one image of the item while listing an offer, the buyers will see a thumbnail on the offers list.

thumbnail

The first image you upload in the listing form always becomes a thumbnail.

A thumbnail is free – regardless of the category you list the offer in.

Reading time: 4 min.

How to select the right category for a product

Learn what to consider when selecting the appropriate category. See also how and when you can change the categories of your listed products.

Why choosing the right category is important

  • Category names indicate what products buyers can find in them. They make it easier for buyers to find what they are looking for.
  • We determine the parameters you need to complete in your offer based on the category. This way, we can display your offers when buyers use filters. Learn more about parameters.

Is it necessary to select a category for every product

In many cases, you do not need to do it. When you enter the name or GTIN (EAN) of the product in the listing form and select one of the suggested products — we will automatically assign the correct category to your offer. If you want to change it, click [edit]. Learn more.

If you want to list a product not included in our Catalog, click [continue without selecting product] at the bottom of the page. Pick one of our suggestions or select the category manually.

How to select the right category for a product

  • Choose a category that allows you to describe the product as accurately as possible using the available parameters. If you do not find one, you can list the product in the Other category.
  • Make sure the name of the product fits the name of the category or other products listed in it.
  • List your products in categories that are related to their intended use. Example: list massage candles in a category for candles, and not for massage equipment.
  • Make sure to select the correct category when you list:
    • spare parts. Example: If you are selling an oven coil, list it as a part (Electronics — Consumer Electronics and Household Appliances — Built-in Household Appliances — Parts) and not as an oven (Electronics — Consumer Electronics and Household Appliances — Built-in Household Appliances — Ovens).
    • accessories. Example: If you are selling a tablet case, list it as an accessory (Electronics — Computers — Tablets — Accessories) and not as a tablet (Electronics — Computers — Tablets — Devices).

We are working on a guide to help you navigate the categories and ensure that your products reach the right buyers. You can find the first categories we covered here (available in Polish).

How to change the category in a listed offer

If you list an offer and later decide that the category you have chosen is inappropriate, you can change it in some cases. It will be possible if:

  • 12 hours have not passed since you listed the offer
  • no one has made a purchase in that offer yet.

In order to change the category:

  1. Find the offer in the My Assortment tab.
  2. Click the three dots next to that offer and select [edit].
  3. Go to the Category section and click Edit.
  4. Choose the new category and click [save] at the bottom of the page.

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