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Select your registration marketplace

With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.

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What obligations the GPSR imposes on you

Learn more about the GPSR and check the frequently asked questions that concern the EU regulation.

What the GPSR is

The EU's General Product Safety Regulation (GPSR) took effect on December 13, 2024. The regulation will introduce changes that also apply to online sales conducted on platforms such as Allegro. Check what obligations regarding remote sales you will be required to fulfill under the new law.

The legal change will affect you if you list products in specific categories. If you list offers in categories excluded from the GPSR , you do not need to change anything.

The GPSR applies to products that are new, used, repaired, or refurbished. The regulation is in force throughout the European Union — that means, it will affect you if you sell on allegro.pl, allegro.cz, allegro.sk, and allegro.hu. It applies to all products on Allegro.

In accordance with the new regulations, from December 13, 2024, you have to provide in your offers:

  • manufacturer's details
  • details of a person responsible for placing the product on the EU market — you need to provide them only if the manufacturer's registered office is outside the European Union
  • safety information.

That obligation stems from the EU requirements. As Allegro, we are addressing those requirements and helping you run your business in accordance with EU law.

As a seller, you are responsible for selling in compliance with the law.

How you can complete the obligatory details

1. Producer's details:
  • first and last name, registered trade name or registered trademark
  • address
  • email address and — optionally — contact number.

You can add manufacturers' details in the Producers data section of the Sales Settings tab.

producer data

How to complete the manufacturer's details in a single offer

Add the details in the Products in offer section of the listing form. You will do it separately for each product. If you sell a product set within one offer, you can select different manufacturers for the products.

How to complete the manufacturer's details in several offers at once

  1. Go to the My Assortment tab.
  2. Check the selected offers.
  3. In the bottom bulk editing bar, select Product, and then Manufacturer details.
  4. Select the correct Manufacturer details and click [save].

Manufacturer details

The manufacturer's details can be added to the offer: separately, in bulk, through the Allegro API , and through a file.

Within the Allegro Product Catalog, for selected products, we suggest the manufacturer's details that you can add to your offers. When you list or edit an offer, select the Brand parameter value. We will show you suggestions of the manufacturer's details from our global producer database based on that value. Once you select one of them, we will complete the offer with that manufacturer's details.

2. The details of the person responsible for introducing the product onto the European market — you need to provide them only if the manufacturer's registered office is outside the European Union:
  • first and last name, registered trade name or registered trademark
  • address
  • email address.

Person responsible

You can add the details of the person responsible in the Persons responsible section of the Sales Settings tab.

Provide the details of a person responsible for introducing the product onto the European market following Article 16(1) of the GPSR or Article 4(1) of the EU regulation 2019/1020.

How to complete the details of the person responsible in a single offer

Add the details in the Products in offer section of the listing form. You will do it separately for each product. If you sell a product set within one offer, you can select different persons responsible for each product.

How to complete the details of the person responsible in several offers simultaneously

  1. Go to the My Assortment tab.
  2. Check the selected offers.
  3. In the bottom bulk editing bar, select Product, and then Person responsible.
  4. Select the correct Person responsible for the product in the EU and click [save].

person responsible

You can complete the details of the person responsible also in bulk through the Allegro API and from a file.

3. Warnings and safety information — informing how to use the product in a safe way, for example:
  • product's user manual — add attachments in the official language of the country where you sell your product. If you sell in all the Allegro marketplaces, the user manual should come in the Polish, Czech, Slovak, and Hungarian versions
  • images of labels on the product's packaging
  • note with warnings about the product.

You can attach those details in the PDF, JPG, PNG, or text formats.

To add safety information more easily, use our templates. They are pre-made drafts with information. We have prepared the data included in the global producer database and templates with AI. Make sure it is correct.

How to complete the safety information separately

Add the details in the Products in offer section of the listing form. You will do it separately for each product. If you sell a product set within one offer, you can select different safety information for each product.

How to complete the safety information in several offers at once
  1. Go to the My Assortment tab.
  2. Check the selected offers.
  3. In the bottom bulk editing bar, select Product and then Safety information.
  4. Complete the safety information and click [save].

You can complete the safety information in bulk also through the Allegro API and through a file.

To look up offers in which you do not provide information about the manufacturer, person responsible, or safety information, use the incomplete product details filter in the My Assortment tab.

Parameters identifying a product we will mark as obligatory in connection with the GPSR are, for example:

  • brand
  • manufacturer code
  • GTIN (EAN)
  • product number
  • series
  • type
  • kind.

You can find the detailed list of parameters and categories in which we will mark them as obligatory in this file.

You are responsible for the accuracy of the details — check them thoroughly before you list the offer.

You can look up offers in the My Assortment tab using a Brand-type parameter. Depending on the category you sell in, that parameter may be called:

  • Brand
  • Publishing house
  • Label
  • Manufacturer.

filtr marka

Use that filter to easily look up products of a single brand and manage them in bulk. It will allow you to quickly complete the required information.

How to declare that the products you sell are compliant with the regulation

We have made available a form where you will declare that you sell products compliant with the GPSR. When you submit it, we will add that information in the About Seller section on the product page.

You will submit the declaration once you click [upload declaration].

upload declaration

You can find the link to the declaration form in the email confirming the registration of your account and the start of sales on Allegro, and in the Sales Center.

Frequently asked questions

As a seller, you are responsible for providing truthful and correct details in the obligatory fields.

If you do not adjust your offers to the GPSR requirements, you may face legal sanctions, including financial penalties, once the regulation takes effect.

The list of categories that are not subject to the new regulation is available in this file.

Manufacturer — every natural or legal person who manufactures a product or orders the design or creation of a product and sells it under their name or trademark.

Distributor — every natural or legal person who introduces the product onto the market but is not the manufacturer or importer.

Person responsible — the person responsible for the conformity of a product with the EU regulations. As per the DSA (Digital Services Act), they are a manufacturer, authorized representative, importer, distributor, order fulfillment service provider, or any other natural or legal person subject to obligations that concern the manufacturing of products, introducing products onto the market, or commissioning them under the applicable EU law.

If the manufacturer or distributor does not indicate any other details — you can provide yours. As a person responsible, you will have obligations under the EU regulations and will be responsible for the compliance of the product with the EU law.

If a product is manufactured by a subcontractor in China and sold under your brand — your company is considered the manufacturer. In that case, you should provide your details as the manufacturer and ensure the product's compliance with EU regulations.

No. Only the information about the manufacturer's address is obligatory. For example — if you sell a Samsung mobile phone, provide the address of the manufacturer's headquarters, and not the factory where it was manufactured.

The Chinese company is the manufacturer, and the Polish wholesaler indicated by the manufacturer is the person responsible for the product within the European Union.

You can ask, for example, the distributor or importer to provide you with the details you need. After December 13, 2024, completing the manufacturer's details will be obligatory If you do not provide them, you will not sell products in accordance with the law.

The employees of the wholesale outlet or the distributor will have the manufacturer's details. The manufacturer should also place proper information on the product.

Yes, you need to complete the details in every new offer listed on Allegro from December 13, 2024. We also recommend completing the necessary details in all the ongoing offers, listed in the categories where the changes in requirements apply.

Under the new regulations, entering false details is subject to financial penalties.

It is the manufacturer that is important, not the factory where the product was produced.

According to the GPSR definition, placing the product on the EU market means making it available on the EU market for the first time for consumption, distribution, or usage.

Following the GPSR requirements, if there is an obligation to provide safety information for a product (such as certificates or warnings), the seller must make it available to consumers. If that information is included in the user manual, you can attach it. Safety information should be clear, easy to understand, and available in the language of the country where the product is sold.

Manufacturer's details should be available for buyers before the purchase — that is why they need to be displayed on the offer page. In the case of distance sales, placing the details only on the product's label is not enough according to the GPSR requirements.

Yes, the details of the manufacturer and the person responsible need to be visible to the public on the offer page. The consumer should have access to them before deciding on the purchase.

No, the EAN is one of the product IDs. However, as a seller, you may need to provide other information as well, such as the model or serial number — depending on the product type.

We have made it possible for sellers to provide the information required by the regulation and made sure that buyers see it in offers. However, we cannot take over the responsibilities that the new regulation imposes on you as a seller.

You, as an entrepreneur, are the controller of the personal data you provide as the details of the persons responsible. As a seller, you are obliged to process personal data by the law. When you sell on Allegro, you entrust us with processing such personal data in accordance with the Terms & Conditions. Buyers and sellers on Allegro need to provide valid and truthful details, including personal data.

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