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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
How to create a good offer title
For a title to be effective, it should only concern the item listed and contain up to 75 characters. Add keywords at the beginning of the title.
Find relevant keywords to help determine the offer subject as well as you can. Keywords are words or phrases that describe the offer subject as accurately as possible. When you create an offer title, put the keywords at the beginning.
To make a title effective, it should concern only the item listed and contain up to 75 characters.
Good offer titles
- Samsung Galaxy S5 16 GB biały (Samsung Galaxy S5 16 GB white)
- Rower holenderka miejski damski 28’’ (dutch bicycle urban for a woman 28’’)
- Kask Shark motocyklowy otwarty (Shark motorcycle helmet open-face)
- Kombinezon Berik motocyklowy dwuczęściowy (Berik motorcycle two-piece suit)
Bad offer titles
- Tylko u nas Najtaniej !! moto Kask Shark open face (Only with us The cheapest !! Shark moto helmet open face)
- ZOBACZ_TO kombinezon motor Berik modny (MUST_SEE Berik motor suit trendy)
Forbidden practices
- repeating keywords
- including information about price reductions in the title — for example, "tanio" (cheap), "najtaniej" (the cheapest deal), etc.
- using trendy phrases that do not correspond to a listed product
- using words and phrases such as "polecam" (I recommend), "zobacz koniecznie!" (must see!), "nowość" (new), "promocja" (discount), "hit"
- adding extra information in the title, such as your username, city where the personal pick-up is possible, invoice information, or fast dispatch information
- putting warehouse numbers or your internal product IDs in the title ― they are unclear for buyers
- putting special characters in the title (such as @, !, [ ]) as ornamentals ― you can use them if, for example, the brand name contains those characters or if you want to determine a size (for example, [38]).
Doing so will lower your position in the Google search results, as Google combats the practices listed above.
If you comply with the standards described above, buyers will find your offer through the search engine more easily, as they look for specific items, for example by entering the brand name. Nobody enters phrases like “a fantastic thing” or “must see!” in their search queries.
