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Allegro Ads display ads
How to create a Banner ad in Allegro Ads
A Banner ad is a type of image advertising that allows you to reach more buyers. Check how to enable such an ad.
A Banner ad is a type of a Display ad which consists of an image presenting a brand or an offer category. With that, you will reach a wider range of buyers.
- Sign in to your account in the Allegro Ads dashboard.
- Click [stwórz kampanię] (create campaign).
- Select Reklama graficzna (Display ad) and click [skonfiguruj kampanię] (set up campaign).
- Name the campaign and the ad group (only you will see those names).
- Select a brand for which you want to add the campaign. Here, you can also add a new brand.
- Click [dodaj reklamę] (add an ad) in the Skonfiguruj reklamy (Set up ads) section.
- Select Reklama banerowa (Banner ad).
- Complete all the fields:
- nazwa reklamy (ad name) ― only you will see this name
- gdzie ma kierować reklama (where the ad redirects to) ― provide the link to your Allegro offers
- banery reklamowe (ad banners) ― add two banners you have created ― note that they need to comply with our guidelines.
- kategorie (categories) ― select up to 15 categories in which you want your ad to be displayed
- słowa kluczowe i wykluczające (keywords and negative keywords) ― complete the keywords, so that the system can display your ad when buyers enter them in the search engine, as well as negative keywords that will block the display of your ad.
- Determine up your daily budget, the CPM rate, and display period. Optionally, you can state your total budget.
- Click [stwórz kampanię] (create a campaign) to send it to us for verification. We will verify it and display it on Allegro if it complies with the display rules. Next to the campaign, you will see the Displaying status. If we reject the ad, we will ask you to edit the ad and implement changes specified in the explanation. Implement changes and submit the ad for verification once again.
How to turn on a Flexible banner in Allegro Ads
A Flexible banner on the home page is a display ad that presents a brand, a product, or an offer category in a graphic form.
We will automatically adjust the text and image of your Flexible banner to display properly on various devices and in different display locations. This will help you reach more buyers from your first days on Allegro.
What you need to add a Flexible banner
- One image, at least 1,600 x 350 px in size — with no text or logo. Place the most important part of the graphics, such as the product photo, on the right side .
- Copy text — the longest text that will appear on your ad. It should contain the key message of the ad. Text length: 10–32 characters.
- Additional text — optional (you can leave this field empty). This text will be smaller and displayed in the ad under the copy. Text length: 10–50 characters.
- Legal notice — optional (you can leave this field empty). If you select this field, it will replace the additional copy text. Text length: max. 200 characters.
- Logo — add the logo of your brand. Do not add the Allegro logo.
Check how to create a Flexible banner compatible with requirements .
How to add a Flexible banner
Sign in to your account in the Allegro Ads dashboard.
Click [add campaign].
Select Display ads and click [configure campaign].
Name the campaign and the ad group (these names are visible only to you).
Select ad type — Flexible banner.
- Complete all the fields:
- ad name ― visible only to you
- where the ad should lead — add a link to which your ad will redirect the user when they click it
- ad content and design:
- image — you can use one of the images prepared earlier in the Multimedia tab
- logo — add the logo of your brand
- copy text — add text that encourages buyers to click on your ad, max. 32 characters
- additional text — optional, max. 50 characters
- categories related to the ad ― select up to 15 categories, so we can adjust the ad display. We will display the ad to buyers who have browsed offers in those categories.
- Add the banner — in size 1600 x 350 px, without a text and a logo. When you add a banner, you can check the preview of the safe area of the image — it will always be visible.
On the left side of the image, we will display the logo, copy text, and additional copy text — on smaller screens, these elements may cover image details.
We will always display the entire logo, copy text, and additional copy text in your ad. We will adjust these components to display properly on various devices.
- Select display location. We can display the flexible banner:
- on the home page — select Showcase on the Allegro homepage
- in the left column on the list of offers — select Left-hand column in the list of offers.
We will display the flexible banner to buyers who had browsed offers in the categories you selected when creating the ad.
Determine your daily budget, the CPM rate, and dates of display. Optionally, you can state your total budget.
Click [create campaign] to send it to us for verification. We will display it on Allegro if it complies with the display rules. Next to the campaign, you will see the [Displaying] status. If we reject it, we will provide you with the reason. Then, you will have the possibility to correct the ad according to our comments and resubmit it for verification.
You can also place a dynamic template ad on the home page. All you need to do when you create it is select Showcase on the Allegro home page as the display location.
How to create a Home page ad in Allegro Ads
Advertising on the home page is a type of display ad. Thanks to it, you will reach more buyers from their first seconds on Allegro.
A Home page ad is a type of Display ad which consists of an image that presents a brand or an offer category. This will help you reach more buyers from your first days on Allegro.
- Sign in to your account in the Allegro Ads dashboard.
- Select [stwórz kampanię] (create campaign). Select Reklama graficzna (Display ad) and click [skonfiguruj kampanię] (set up a campaign).
- Name the campaign and the ad group (these names are visible only to you).
- Add your brands or select the one for which you want to create the campaign.
- Click [dodaj reklamę] (add an ad).
- Select Reklama na stronie głównej (Home page ad).
- Complete all the fields:
- nazwa reklamy (the ad name) ― only you will see this name
- the text below the banner ― a slogan encouraging buyers to click on your ad (up to 21 characters)
- gdzie ma kierować reklama (where the ad redirects to) ― provide the link to your Allegro offers
- banery reklamowe (ad banners) ― add two banners you have created in the following sizes: 960 x 252 px (for a PC) and 600 x 200 px (for RWD and the app). While creating an ad, you will find the guidelines regarding graphic creations there.
- kategorie związane z reklamą (categories related with the ad) ― select up to 15 categories, so we can adjust the ad display. We will display the ad to buyers who have browsed through offers in those categories.
After you have added the 960 x 252 px banner, you will see a so-called exclusion zone. It consists of the lines that show you how the graphic creation will be displayed on the Allegro homepage. Anything outside those lines may be not displayed.
If crucial information or buttons are outside the lines, upload a different graphic creation. Moderators will not accept incorrect ads.
- Determine up your daily budget, the CPM rate, and dates of display. Optionally, you can state your total budget.
- Click [stwórz kampanię] (create a campaign) to send it to us for verification. Done! We will verify it and display it on Allegro if it complies with the display rules. Next to the campaign, you will see the Displaying status. If we reject the ad, we will ask you to edit the ad and implement changes specified in the explanation. Implement changes and submit the ad for verification once again.
You can also place a dynamic template ad on the home page. All you need to do when you create it is select Showcase na stronie głównej Allegro (Showcase on the Allegro home page) as display location.
How to use the Multimedia tab in Allegro Ads
Use the Multimedia tab to prepare materials for Allegro Ads display ads quickly and easily.
Do you want to create a campaign for a Display Ad in Allegro Ads? This ad type is composed of a logo, an advertising slogan, and two dynamically selected offers.
The Multimedia tab will help you plan your campaign. You can use it to prepare materials for the ad in advance. You can find all your logos, graphics, and banners there. If you want, you can rename them, tag them, and edit their format.
What you will gain with the Multimedia tab
Sign in to the Allegro Ads dashboard and go to the Multimedia tab.
In this tab, you can:
- add a new image — click [add a new file]. The maximum file size is 5,000x5,000 px.
- edit the name of the image or add tags — to make it easier to find using the search engine in the tab
- adjust the image to the selected ad format
- sort uploaded images by the upload date or alphabetically.
What Customer profiles in Allegro Ads are and how to enable them
Customer profiles in Allegro Ads are a way to target ads at a precisely selected group of customers on Allegro. Thanks to them, we display your ad only to selected people visiting our website.
Customer profiles in Allegro Ads are a way to target ads at a precisely selected group of customers on Allegro. Thanks to them, we display your ad only to selected people visiting our website.
You can create Customer profiles:
- if you have special Allegro Ads permissions
- for two types of Display ads — Home page ad and Flexible banner.
You can use more than 140 characteristics — we gathered them based on our data concerning Allegro visitors. We developed them based on:
demographic characteristics:
- age
- gender
- the way buyers use Allegro — shopping with Allegro Smart!, shopping with invoices
interests — divided into:
- categories — data on browsing offers from all the categories
- subcategories — data on browsing offers from specific subcategories
- customer types — data on browsing offers from different categories and other details.
If you want to target your ad based on more than one:
- demographic characteristic — we will display your ad to the people that meet all the selected conditions. This way, you will narrow down your recipient group
- interest characteristic — we will display your ad to the people who meet at least one of the conditions — you will broaden your recipient group.
When you select demographic characteristics and interests, the ad will be displayed to buyers who meet all the selected demographic characteristics and at least 1 of the selected interests.
Examples
To create a Customer profile, you select the demographic characteristics: men aged 25 to 34 and 35 to 44. We will display your ad to men aged 25 to 34 or men aged 35 to 44 years old.
To create a Customer profile, you select characteristics connected to the buyer's interests: Remontujący mieszkanie (renovating a flat) and Gotujący i zainteresowani kuchnią (interested in cooking). We will display the ad to those whom we recognized as Remontujący mieszkanie (renovating a flat) or those identified as Gotujący i zainteresowani kuchnią (interested in cooking), or those who meet both conditions.
To create a Customer profile, you select the demographic characteristics: men aged 25 to 34 and 35 to 44 years old and characteristics connected to the buyer's interests: Remontujący mieszkanie (renovating a flat) and Gotujący i zainteresowani kuchnią (interested in cooking). Then, we will display your ad to those whom we identify as:
- Remontujący mieszkanie (renovating a flat) — only if they are men aged 25 to 34 or 35 to 44 or
- Gotujący i zainteresowani kuchnią (interested in cooking) — only if they are men aged 25 to 34 or 35 to 44, or
- Remontujący mieszkanie (renovating a flat) and Gotujący i zainteresowani kuchnią (interested in cooking) — only if they are men aged 25 to 34 or 35 to 44.
How to enable Customer profiles
- Sign in to your account in the Allegro Ads dashboard.
- Click [create campaign].
- Select Display Ads and click [configure campaign].
- Name the campaign and the ad group (the names will be visible only to you).
- Add a brand or select the one for which you want to create the campaign.
- Click [add advertisement].
- Select the ad type — Flexible banner or Home page ad.
- Complete all the fields and add banners to your ad.
- Select your ad-targeting model — Customer profile.
- Click [edit] next to the Demographics or Interests section and select Customer profiles that interest you. Your ad will target that group.
- Determine your daily budget, the CPM rate, and dates of display. Optionally, you can state your total budget.
- Click [create campaign] to send it to us for verification. We will display it on Allegro if it complies with the display rules. Next to the campaign, you will see the on status. If we reject it, we will provide you with the reason. Then, you can correct the ad according to our comments and resubmit it for verification.
What if you do not select any customer profile
In such a case, we can display your ad to everybody on Allegro. Then, your daily budget may be used up faster, and the ad efficiency may be lower than in the case of ads targeted at selected groups of recipients. You can also take advantage of another way of targeting ads — retargeting. In that case, we will display your ads to recipients based only on the categories they browse.
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