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How to create a Flexible banner compatible with requirements — examples
Main requirements for creating a Flexible banner
The main requirements
Links in the ad
- A banner can advertise a group of products, a category, or your whole assortment. It cannot advertise a single product.
- The link has to lead to a list of offers or the page of your store on Allegro. It cannot lead to the offer page.
Copy text and additional copy text
- The content of the ad must not include information about price reductions or imply offer exclusivity — for example: only here, promotion, sale, exclusive offer, etc.
- You cannot include information about percentage discounts, for example, -25%.
- If you provide prices in your ad, stick to the od 99,99 zł (from 99.99 PLN) format. Do not provide only one price — 99,99 zł (99.99 PLN). If you enter a specific price, we will ask you to make changes.
- The content of the ad must not be written in capital letters only.
- The content of the ad must not refer to website addresses.
Image
- The image should be readable — do not forget about the required margins.
- It must not contain: a text, a logo, additional buttons, for example, buy now.
- Place the key graphic elements in the safe area — we have highlighted it in orange.
The most common errors while creating a Flexible banner
- Adding text to the image — even if it matches the image very well.
- Placing key graphic elements outside the safe area.
- Incorrect text format — for example, copy texts written in all caps or inappropriate text alignment.
- Errors in the text — for example, typos.
- Including information about a percentage discount (for example, -20%).
- Including your contact information from outside Allegro.
- Using the Allegro logo. You can only include the word Allegro in the content, for example: dostępne na Allegro (available on Allegro).
- Using the Allegro badges and campaigns — for example, Allegro Smart!, AlleDiscount.
- Including elements that imitate buttons and calling to action — for example, buy now.
- Refering to stores and websites outside Allegro.
The layout of the Flexible banner — examples
- Prepare the image so that there are no high-contrast elements or patterns in the area a — this part of the image may be cropped on some devices.
- Prepare the image so that the area c is not blank.
The elements of the Flexible banner — examples
- a photo of a person/group of people/hero
- a lifestyle photo
- a photo of a group of products
For what we may reject your Flexible banner — examples
- images that look like drawings
- images or photos with unnatural effects
- highly retouched photos
- black and white photos or images
- photos of funny animals
- photos or images with text — even if it matches the image very well
- there are high-contrast elements in the area a — it may affect the readability of the ad text on some devices
- unadjusted photo format
- unnatural collages of objects and background.
