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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Allegro Ads in foreign marketplaces
Allegro Ads — how to copy ad groups between marketplaces
You can easily copy selected ad groups within one marketplace, as well as between all the marketplaces you sell in. You can copy ads from the Polish to — for instance — the Czech marketplace and conversely.
You can easily copy selected ad groups within one marketplace, as well as between all the marketplaces you sell in. You can copy ads from the Polish to — for instance — the Czech marketplace and conversely.
How to copy a selected ad group
- Go to the Allegro Ads dashboard and click the Campaigns tab.
- Select the appropriate tile based on the marketplace from which you want to copy the ads.
- Click Expand next to the selected campaign.
- Click the three dots next to the ad group you want to copy.
- Select Copy group from the list.
- Then, enter the name of the campaign to which you will add the copied ad group.
- Set the CPC (Cost per Click) and the budget — in the currency proper for the marketplace to which you want to copy your ads.
- Select display dates.
- Click [copy ad group].
Done! The copied ad group will be active in the selected marketplace.
Sponsored offers ― how to create a campaign in the Slovak marketplace
Just a few simple steps to create a sponsored offers campaign and advertise your offers in the most popular locations on Allegro.
To create ads for your offers, go to allegro.pl/ads and open the Allegro Ads dashboard. Click [sign in] in the top right corner. Use your Allegro account credentials. Then:
- In the Campaigns tab, click Slovakia — allegro.sk.
- Click [configure campaign] to start setting up a sponsored offers campaign.
- Name the campaign.
Each campaign needs a name — visible only to you — thanks to which you will quickly find the advertised offers you are searching for in the dashboard. Enter the campaign name in the text field. Then, enter the ad group name to which you would like to add offers.
- Select offers to advertise.
You can do it in 4 ways:
- Advertise all offers — you select all your offers that were prepared for the Slovak marketplace. With that, you can reach the biggest group of your potential customers.
- Advertise bestsellers — you select and add only the offers that have sold best on allegro.sk.
- Set rules for offers ― you select all your offers that meet specific criteria (for example, you list them in the Furniture category or their price is at least 50 EUR). We will automatically add each of your new offers that meets the selected criteria to the proper ad group.
- Select offers manually — you select the specific offers you want to advertise. When an offer expires, you need to add it to an ad group again after relisting. We recommend that option to sellers with experience in advertising offers with Allegro Ads.
- Select display locations. At the beginning, you can select all the display locations and — about two weeks after the activation — verify in the Statistics which locations grant the best results.
The display locations on Allegro:
- Search results and home page: the offer will appear on the first positions in the search results list, among other search results, and on the last positions, including each subpage. In addition, it may appear in the ad carousel on the allegro.sk home page.
- Product page: for new campaigns, this display location is always checked by default. For existing campaigns — you can edit it manually.
The display locations outside Allegro:
- Ads network — Google Ads: the offer will have a chance to appear in the Google search results and on the Google Shopping website after the buyer enters the selected phrase in the Google search engine. Learn more about that display location.
Specify the budget and display dates.
Enter the daily budget (obligatory). Your daily budget specifies the maximum amount of money you want to spend daily on your ads.
The budget is transferable and flexible.
Transferable means that if one day there is less interest in your assortment, the budget that is left will be used in the next 7 days — when the interest increases. That mechanism makes sure your planned budget is fully used.
The budget is also flexible, which means that on days with more interest in your products, it can reach a maximum of 130% daily. However, every week, your flexible budget will not exceed the amount of your daily budget multiplied by the number of days in a week.
- Set the maximum CPC (Cost per Click) for your offer. CPC is the maximum gross amount that you want to pay for clicks on your Ads. You can set your CPC based on the suggested indicator displayed in the dashboard.
- More options — enter the total budget amount (optional). The total budget specifies the maximum amount of money you can spend on advertising. After reaching the specified amount, the advertisement will stop.
- Select the display end date for your ads or select [No display end date]. The display start date is set by default to the day on which you set up the campaign. You can change it.
Save your campaign. Done! The advertising campaign will be displayed in a few minutes. You can find more detailed campaign data in the Statistics tab.
How to advertise your offers with Allegro Ads in the foreign marketplaces
The Allegro Ads service is available in every foreign marketplace where you share your offers. You can take advantage of Sponsored offers within Allegro Ads.
How to advertise your offers with Allegro Ads in the Czech marketplace
On allegro.cz, we enable Allegro Ads in the form of Sponsored offers. The Sponsored offers option is available in:
- the Allegro Ads dashboard
- the Ads Express tab.
How to benefit from Sponsored offers in the Allegro Ads dashboard
- Sign in to the Allegro Ads dashboard.
- To create an advertising campaign in the Czech marketplace — select Czechia — allegro.cz.
What options are available within Allegro Ads on allegro.cz
When creating a Sponsored offers campaign for the Czech marketplace, you can select the following Allegro Ads options:
- advertise all offers — it concerns only the offers that were previously selected for sharing on allegro.cz
- advertise bestsellers — we will automatically select and add to the campaign those of the shared offers that have sold best on allegro.cz so far
- set rules for offers — you set the automatic advertising based on selected filters — for example, all the offers with irons above 1,000 CZK
- select offers manually — you can manually mark the offers you want to advertise on allegro.cz.
How to use Sponsored offers within Ads Express
The Ads Express campaign is an automated offer advertising option. It is used for advertising your best-selling products. The system automatically selects the offers for advertising. Within Allegro Ads Express you can set:
- a daily budget for advertising — the amount you want to invest in Sponsored offers
- the ad's visibility in Google Ads — thanks to which it can reach a greater number of potential buyers.
You will find detailed statistics of the Ads Express campaign in the Allegro Ads Dashboard.
What display locations are available on allegro.cz
On allegro.cz, ads can be displayed:
- in the search results
- on the product page
- in Google Ads — if you select this option when creating or editing the ad group.
For new campaigns, the display location on the product page is always checked by default. For existing campaigns — you can edit them manually.
In what currency we settle the daily/total budget and the maximum cost per click on allegro.cz
On allegro.cz, settlements are handled in CZK. Therefore, the Ads campaign settings are also available in that currency. The minimum cost per click (CPC) for particular categories on allegro.cz is:
- 0.75 CZK for categories: Collections and Art, Culture and Entertainment
- 1 CZK for the category: Fashion
- 1.25 CZK for categories: Automotive, Kids, Sports and Travel
- 1.50 CZK for categories: Electronics, Beauty
- 1.75 CZK for categories: Home and Garden, Health, Supermarket
- 2 CZK for the category: Business and Services.
How we settle the Allegro Ads on allegro.cz
We settle the advertisement costs in CZK. Starting February 26, 2024, we transfer the Allegro Ads service fee to the Allegro bill daily, with a 3-day delay. That means we calculate and update the fee daily and transfer it to your Allegro bill 3 days after the calculation. You can find the information on fees in the Statistics tab of the Allegro Ads dashboard.
What about advertising in other marketplaces
Within the Allegro Ads Dashboard, you can advertise offers you share in each of the marketplaces: Polish, Czech, or Slovak.
How to advertise your offers with Allegro Ads in the Slovak marketplace
On allegro.sk, we enable Allegro Ads in the form of Sponsored offers. The Sponsored offers option is available in:
- the Allegro Ads dashboard
- the Ads Express tab.
How Sponsored offers work on allegro.sk
It is simple: The ad is displayed to the buyer, triggered by the search phrases they type in the Allegro search bar. Select offers to advertise, set their display locations, choose how much you want to invest in advertising, and we will take care of the rest. Your offers will be displayed in different locations. Thanks to that, new buyers will reach them faster.
In Sponsored Offers, you pay for the result — the buyers' clicks on your ad. When you create a new ad group, you decide how much you want to pay for one click (the so-called max. CPC) and set the daily budget to invest in advertising. In the Allegro Ads dashboard, you have access to all the statistics. They will show you how each of your ads performs. Learn more about the statistics.
When creating a Sponsored offers campaign for allegro.sk in the Allegro Ads dashboard, you can select what, how, and when to advertise. You can decide to:
- advertise all offers — it concerns only the offers that were previously selected for sharing on allegro.sk
- advertise bestsellers — we will automatically select and add to the campaign those of the shared offers that have sold best on allegro.sk so far
- set rules for offers — you set the automatic advertising based on selected filters — for example, of all the offers with irons above 150 PLN
- select offers manually — you can manually mark the offers you want to advertise on allegro.sk.
How to use Sponsored Offers in Ads Express
The Ads Express campaign is an automated offer advertising option. It is used for advertising your best-selling products. The system automatically selects the offers for you. Within Allegro Ads Express, you can set:
- a daily budget for advertising — the amount you want to invest in Sponsored offers
- the ad's visibility in Google Ads — thanks to which it can reach a greater number of potential buyers.
Where the ad will be displayed
In the Slovak marketplace, Allegro Ads will be displayed:
- in the search results on allegro.sk
- on the offer page
- in Google Ads — if you select this option when creating or editing the ad group.
In what currency we settle the daily/total budget and the maximum cost per click on allegro.sk
On allegro.sk, settlements are handled in EUR. Therefore, the Ads campaign settings are also available in that currency. The minimum cost per click (CPC) for particular categories on allegro.sk is:
- 0.03 EUR for categories: Collections and Art, Culture and Entertainment
- 0.04 EUR for the category: Fashion
- 0.05 EUR for categories: Automotive, Kids, Sports and Travel
- 0.06 EUR for categories: Electronics, Beauty
- 0.07 EUR for categories: Home and Garden, Health, Supermarket.
How we settle the Allegro Ads on allegro.sk
We settle the advertisement costs in EUR. We transfer the Allegro Ads service fees to your Allegro bill daily, with a 3-day delay. That means we calculate and update the amount due daily and transfer it to your Allegro bill 3 days after the calculation. You can find the information about the fees in the Statistics tab of the Allegro Ads dashboard.
Sponsored offers ― how to create a campaign in the Czech marketplace
Just a few simple steps to create a sponsored offers campaign and advertise your offers in the most popular locations on Allegro.
To create ads for your offers, go to allegro.pl/ads and open the Allegro Ads dashboard. Click sign in in the top right corner. Use your Allegro account credentials. Then:
- In the Campaigns tab, click Czechia — allegro.cz.
- Click [configure campaign] to start setting up a sponsored offers campaign.
- Name the campaign.
Each campaign needs a name — visible only to you — thanks to which you will quickly find the advertised offers you are searching for in the dashboard. Enter the campaign name in the text field. Then, enter the ad group name to which you would like to add offers.
- Select offers to advertise.
You can do it in 4 ways:
- Advertise all offers — you select all your offers that were prepared for the Czech marketplace. With that, you can reach the biggest group of your potential customers.
- Advertise bestsellers — you select and add only the offers that have sold best on allegro.cz.
- Set rules for offers ― you select all your offers that meet specific criteria (for example, you list them in the Furniture category or their price is at least 100 PLN). We will automatically add each of your new offers that meets the selected criteria to the proper ad group.
- Select offers manually — you select the specific offers you want to advertise. When an offer expires, you need to add it to an ad group again after relisting. We recommend that option to sellers with experience in advertising offers with Allegro Ads.
- Select display locations. At the beginning, you can select all the display locations and — about two weeks after the activation — verify in the Statistics which locations grant the best results.
The display locations on Allegro:
- Search results: the offer will appear on the first two or three positions in the search results list, among other search results, and on the last positions, including each subpage.
- Product page: for new campaigns, this display location is always checked by default. For existing campaigns — you can edit it manually.
The display locations outside Allegro:
- Ads network — Google Ads: the offer will have a chance to appear in the Google search results and on the Google Shopping website after the buyer enters the selected phrase in the Google search engine. Learn more about that display location.
Specify the budget and display dates.
Enter the daily budget (obligatory). Your daily budget specifies the maximum amount of money you want to spend daily on your ads.
The budget is transferable and flexible.
Transferable means that if one day there is less interest in your assortment, the budget that is left will be used in the next seven days — when the interest increases. That mechanism makes sure your planned budget is fully used.
The budget is also flexible, which means that on days with more interest in your products, it can reach a maximum of 130% daily. However, every week, your flexible budget will not exceed the amount of your daily budget multiplied by the number of days in a week.
- Set the maximum CPC (Cost per Click) for your offer. CPC is the maximum gross amount that you want to pay for clicks on your Ads. You can set your CPC based on the suggested indicator displayed in the dashboard.
- More options — enter the total budget amount (optional). The total budget specifies the maximum amount of money you can spend on advertising. After reaching the specified amount, the advertisement will stop.
- Select the display end date for your ads or select [No display end date]. The display start date is set by default to the day on which you set up the campaign. You can change it.
Save your campaign. Done! The advertising campaign will be displayed in a few minutes. You can find more detailed campaign data in the Statistics tab 24 hours after the activation.
