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What you will find in the My Sales Quality tab
In the My Sales Quality tab, you can check detailed information on your activity on Allegro. That data shows the areas you succeed in and the ones you should improve.
In the My Sales Quality tab, you can check detailed information on your activity on Allegro. That data shows the areas you succeed in and the ones you should improve. There, you will also find useful tips that may help you improve your scores.
What the sales quality is
The sales quality is an overall rating of your activity on Allegro. We calculate it based on the data from your account concerning, for example, your contact with customers, delivery speed, or buyer satisfaction. We convert this data into points that we grant in specific metrics. That way we know whether your sales quality is at the Super or Needs improvement level.
How we calculate points for the sales quality
- We grant points in 8 metrics and recalculate them every day. For most of the metrics, we calculate points based on data from the last 30 days. There are two exceptions: On-time dispatch and Fast dispatch. For those metrics, we grant points based on data from the last 28 days.
- The score displayed in the My Sales Quality tab is calculated for the previous day (from the data we collect between 00:00 a.m. and 11:59 p.m.).
- We display points for the sales quality only to those sellers who had at least 1 active offer within the last 30 days.
- Note that the score is calculated only for an account from which you access the tab. If you have several accounts, you can check your sales quality score for a specific account when you sign in to it.
- Only you can see your sales quality score. We do not share your scores with others.
- Within the sales quality, we grant points for your activity in each marketplace. That is why, if you sell in foreign marketplaces, in the My Sales Quality tab, you see scores we calculate based on data from all marketplaces.
How many points you can earn
You can get a total of 500 points for the sales quality. Depending on the number of points you gain, we will determine your sales quality level.
Points | Your sales quality score |
---|---|
from 413 to 500 points | Your sales quality score Super + |
from 285 to 412 points | Your sales quality score Super |
from 100 to 284 points | Your sales quality score Good |
from 0 to 99 points | Your sales quality score Neutral |
from -3000 to -1 points | Your sales quality score Needs improvement |
below -3000 | Your sales quality score Unacceptable |
Check in the table below how many points you can get for each metric.
Points | Points you can get |
---|---|
Recommendations from buyers | Points you can get 100 points |
Unresolved Discussions | Points you can get in this metric, you do not get points — we can only deduct them |
Timely responses | Points you can get 40 points |
Average response time | Points you can get 100 points |
Fast payment refunds | Points you can get 60 points |
On-time dispatch | Points you can get 40 points |
Fast dispatch | Points you can get 160 points |
Terms & Conditions and rules | Points you can get in this metric, you do not get points — we can only deduct them |
If in the last 30 days:
- you have not received any questions from buyers or messages in Discussions — you will not get points in the following metrics: Timely responses and Average response time. You will receive them in the following metrics: No questions from buyers and No messages in Discussions. In each of them, you can get a total of 70 points.
- none of your customers has returned their order — you will not get points in the Fast payment refunds metric. We will grant them in the No returns from buyers metric. In this metric, you can get a total of 60 points.
Where you can check your current score
You can check it in the My Sales Quality tab, in the Your sales quality level section. There, you can also check how your sales quality level has evolved in the last 30 days. When you hover the cursor over a selected point on the graph, you will see more details.
If you click [download report], you will download a file containing even more information about your sales quality. For example, how your scores in specific metrics have changed in the last 30 days. Besides, you will find there more data based on which we deduct points in the Terms & Conditions and rules metric.
Why you should pursue the best results possible
If you offer high-quality service and quickly dispatch orders, buyers are more likely to buy in your offers. In addition, a high sales quality level may help you build a good relationship with buyers. That, in turn, may encourage customers to come back and recommend shopping at your store.
Note that your sales quality influences not only your customers' shopping experience. It may also be very beneficial for you.
- The higher your sales quality is, the higher your offers are in the search results sorted by relevance.
If your overall sales quality is Super +:
- you are eligible for preferential conditions in the Deal Zone
- replying to your reports and questions will be of highest priority for us.
If your overall sales quality is Neutral or higher, you can:
- get the Smart! badge for your offers
- submit your offers for the campaigns within the Deal Zone
- get the transaction rebate (commission refund) automatically
- join the AlleDiscount program
- participate in Allegro Days
- join the Allegro Prices program
- share offers in foreign marketplaces
- get the GREAT PRICE badge in your offers.
If your overall sales quality is lower than Neutral, we can suspend your account.
How to download a report for each metric
You can download a detailed report for each metric. It will help you learn based on what data we have calculated points in a given metric.
To download a report:
- Go to the My Sales Quality tab and click details below the name of a given metric.
- We will display a side dashboard with detailed information about the given metric.
- In the side dashboard, click [download report].
- Done! The report will be saved on your computer.
What you can learn in the Super Seller section
In the Super Seller section, you can check:
- whether you have the Super Seller title
- for how many of the last 30 days you have maintained the sales quality level of Super or Super +
- for how many of the last 30 days you have maintained a sales quality level not lower than Good.
How we make the best sellers stand out
On the offer page, in the About Seller section, we display the sub-section called The seller is characterized by. If you meet specified conditions, we will display three badges:
- Dispatching orders quickly
- Replying to queries quickly
- Making refunds quickly.
They will help buyers know which seller stands out from the rest in terms of these three aspects of activity on Allegro.
How to get the badge
We grant the badges automatically. If in the My Sales Quality dashboard you have the result Super in the metric:
- Fast dispatch — we will grant you the Dispatching orders quickly badge
- Average response time — we will grant you the Replying to queries quickly badge
- Fast payment refunds — we will grant you the Making refunds quickly badge.
In the Average response time metric, we take into account the time in which you respond to questions buyers ask through the Ask a question option and in Discussions. Learn more.
Depending on the number of metrics you have the result Super in — we may display one, two, or three badges in the About Seller section. We will display them in all your offers as long as the score in these metrics does not fall below Super.
When we can add or deduct points for the sales quality
In the My Sales Quality tab, we can add extra points or deduct them in extraordinary situations. That concerns, for example, the situations when:
- you file a complaint about our actions — for example, you disagree with why we have removed your offer. If we uphold the complaint, we add the points to the metric from which we took them away earlier.
- we exclude recommendations and ratings from buyers from your statistics — learn more.
We automatically exclude the first negative rating you receive from the Recommendations from buyers metric. We exclude each new negative rating at least 30 days after excluding the previous one. It refers to ratings:
- in which buyers state that they do not recommend shopping from you and
- that were not removed or excluded for another reason before.
Once we exclude such a rating, buyers will still see it on your Ratings list. We will also include it in your recommendation percentage. Only you will know that a given rating is not included in your average sales rating.
You will see information about the excluded rating in:
- the Ratings received tab. You will see the following message next to the excluded rating: The first negative review in the last 30 days does not affect the quality of your sales.
- the report for the Recommendations from buyers metric. To download it:
- Go to the My Sales Quality tab.
- Click details next to the Recommendations from buyers metric.
- Click [download report].
- Once the file is saved on your device — open it.
- Check the Reason for exclusion column. The excluded rating will be described as: First negative rating in the last 30 days.
Frequently asked questions
Yes. To become a Super Seller, you need to meet 4 conditions. Two of them are related to the sales quality level. Learn more about the Super Seller program.
Bear in mind that sales quality is just one of the factors that may influence your sales results. There are others, such as price or delivery time. This is why we cannot guarantee that your sales performance will grow when you raise sales quality.
To calculate these values, we use the Allegro Analytics data. See the details of the process below.
- We check the number of all transactions on Allegro from the last 30 days.
- To each transaction, we assign the sales quality level the seller had at the moment of purchase.
- For each of those 30 days, we check the number of sellers with a given sales quality level.
- We calculate the daily sales value based on those transactions. We convert the value of orders placed in foreign currencies into PLN according to the conversion rate from the day of purchase.
- We divide the daily sales value by the number of sellers (split by their sales quality level).
- The result is the average daily sales value for each sales quality level. Then, we convert it into a percentage value.
- We compare this data and use it as a basis to display how the sales quality level correlates with sales results.
- If your level is Super+, the chart will show how values change between specific levels — between Neutral and Good, Good and Super, and so on.
- If your level is different than Super+, the chart will show how values change between specific levels and your sales quality level.