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Use a new pricing rule: Top offer
We have added a new pricing rule that can help you adjust your price to the price of a given product's Top offer. You can set it in your offers if you have a business account.
Pricing rules allow you to automatically manage the offer price in all marketplaces. Now you can use a new rule: Top offer.
In addition, you can enable the Lowest price on the market rule only within the new Top offer rule. Check how it works.
How the new rule works
When you enable the new rule in your offer, your price will automatically adjust to the price of the given product's Top offer. This way, you can increase the chance that your offer will become a product representative.
What a Top offer is
It is an offer that is featured on the list, because it represents a given product. If your offer has this badge, more customers will likely notice it — on average, the chance of sale is five times higher in a Top offer!
We will always change the price only within the price range you provide for a given offer. You can do so in the Automatic Pricing tab. Until you set the price range, we will not apply the pricing rule to the offer.
How to use Lowest price on the market within the new rule
When you enable the Top offer rule, you can make a given offer's price follow the Best Price Guarantee badge first. This way, it will adjust to the cheapest offers of that product in the market.
The Best Price Guarantee badge and the Lowest price on the market rule work in the same way. That is why, if we use the setting described above, the Top offer rule will replace the Lowest price on the market rule. You can also decide not to use this option and enable the Top offer rule in its basic version.
The previous Lowest price on the market rule will work only as an extra option in the Top offer rule. It means you cannot enable it as a separate rule in your offers — you can do so only in the offers with the Top offer rule enabled.
If you have the Lowest price on the market rule enabled, but we have not determined the lowest price for a given product, your price will automatically adjust to the price of the product's Top offer. The same price range as you have provided for the Lowest price on the market rule will be automatically set for the Top offer rule. If a given product with the new lowest price appears, your offer price will adjust to it.
If you want, you can delete the rules from selected offers. See how to manage rules.
How to enable the new rule
You can do it:
- in the listing form
- in the My Assortment tab
- through the Allegro API.
You can also create and save your own Top offer rule in the Automatic Pricing tab. We will then add or deduct the price percentage or a specific amount you set.
Example
- For an offer priced at 100 PLN, you have set your own Top offer pricing rule, according to which we will deduct 10% from that amount.
- Currently, the price of an offer with the highest chance to become the Top offer is 102 PLN.
- According to your rule, we deduct 10% from that amount, making it 91.80 PLN.
- We check whether the new price is within the range from 90 to 110 PLN. In this example — yes.
- We update your offer price to 91.80 PLN.
In the Additional settings section, you can enable an option that makes the price follow the lowest offer price in the market, which increases the chance for the Best Price Guarantee badge. This option is enabled automatically if you have the Lowest price on the market rule turned on.
We determine the Lowest price on the market based on the offers with a given product:
- on Allegro — the ones we compare within the Lowest price on Allegro pricing rule
- in the best online stores — determined according to the Similar Web report.
See the examples below
Example 1
- You set the Top offer pricing rule. You set the price range for that offer: from 99 to 110 PLN.
- This product's Top offer price is 100 PLN.
- The lowest price on Allegro is 99 PLN.
- Currently, the lowest price of a given product in the market is 110 PLN.
- We update the price of your offer to 100 PLN, according to the Top offer pricing rule and the price range you have set.
Example 2
- You set the Top offer pricing rule and enable the option to follow the lowest prices in the market. You set the price range for that offer: from 99 to 110 PLN.
- This product's Top offer price is 100 PLN.
- The lowest price on Allegro is 99 PLN.
- Currently, the lowest price of a given product in the market is 110 PLN.
- We update the price of your offer to 99 PLN, according to the Top offer pricing rule and the price range you have set.
When we update prices in offers with the Top offer rule
We will automatically update the offer price whenever:
- you edit the pricing rule pinned to that offer
- the price of the Top offer changes
- you edit the price range for that offer
- you change something in the offer — for example, its visibility in the foreign marketplaces or the product from the Allegro Product Catalog it is linked to
- the exchange rate changes in a way that affects the price in the currency of a given marketplace — if you provide the price range in the currency of the registration marketplace.
If you have an active Subscription, you can use the report in Allegro Analytics — Factors influencing the selection of a Top offer. It will help you understand how your offers are compared with the Top offers of given products. This report will show you which elements of your offers are better than the competition and what you could improve. The report data is updated a few times per day.
