Changes for sellers in October and December

We will introduce the key changes on October 27 and October 28. They will include a new way of handling purchase problems, which will replace Discussions. You may already be familiar with it if you sell as a private individual. On October 28, we will introduce it for sellers with business accounts — in every marketplace.

We have divided the changes into three groups. Click on the change to learn more about it.

We will improve the way you communicate with buyers and solve their problems

Get familiar with the changes. They will have an effect on how you communicate with customers and solve their problems.

We are working to ensure that ultimately all your customer conversations are available in one place — the Message Center in the Sales Center. This applies to everyday correspondence, purchase problems, and complaints.

On October 28, we will make a first step to reach that goal — by changing how purchase problems are handled.

What we will change on October 28, 2026

From that day on, buyers will no longer be able to open a new Discussion. Instead, they will be able to report a purchase problem, which will then go directly to the Message Center.There, you will have a conversation with the buyer and solve the reported problem.

How purchase problems in the Message Center will work

Purchase problems will work in a similar way as Discussions. However, the buyer will be able to indicate more precisely what their report concerns, including:

• the specific product or products
• the number of units.

The key rules for handling purchase problems will be the same as for Discussions.You will have 24 hours to reply to the buyer’s first message (excluding Saturdays, Sundays, and public holidays). If necessary, an Allegro consultant will join the conversation.

A transition period for Discussions opened before October 28

You will be able to handle Discussions opened before that day. It means that until you resolve the Discussions opened before October 28, you will handle customers’ reports in two ways:

• as Discussions — in the Complaints and Discussions with buyers tab in the Sales Center (if you sell on a regular account, you can find them in the Discussions with buyers tab in My Allegro)
• as purchase problems — in the Message Center.

Until all your Discussions are closed, handle issues reported by customers in both places.

Currently, we are not going to change handling complaints — they will remain in the Complaints and Discussions with buyers tab in the Sales Center.

Learn more about reporting purchase issues in the Message Center.

We will require more detailed information in offers with materials and chemicals that filter or treat drinking water

If you sell such products, check the new requirements.

What we will change on October 27, 2026

We will introduce a change that applies to selling:

• materials or products intended for contact with drinking water
• filtering materials intended for contact with drinking water
• chemicals for water treatment.

The change results from changes to the Polish law that are related to EU regulations

What it means for you

Make sure your products meet legal requirements and have the necessary certificates or approvals. Provide the following in the offer description:

• information that the product has a certificate or approval — along with its number
• the technical or trade name of the product
• product's scope of application.

If your offers lack the required information, we may block them.

We will introduce these changes based on paragraph 14.1 (a,h) of the Allegro Terms & Conditions: amendments to legal regulations having a direct impact on the content of the Allegro Terms & Conditions; security/safety considerations.

We will change the sales rules for explosive precursors

If you sell such products, get familiar with the new requirements.

What we will change on October 27, 2026

We will introduce new requirements regarding the description and sale of explosive precursors. They result from the Regulation of the European Parliament and of the Council (EU).

What this means for you

In the description of an offer with a precursor, you will be required to provide:

• information that the product or any of its substances is an explosive precursor
• the name and concentration of each precursor.

You will be able to sell restricted precursors only to buyers who use them for professional purposes — after you verify them. You can find the list of restricted precursors in Annex I to the Regulation.

Check how to sell explosive precursors.

We will introduce these changes based on paragraph 14.1 (a,h) of the Allegro Terms & Conditions: amendments to legal regulations having a direct impact on the content of the Allegro Terms & Conditions; security/safety considerations.

One Fulfillment by Allegro: if you use the labeling service, we will require precise delivery information

This change applies to you if you use the labeling service in our warehouse — you deliver unlabeled products, which we then label for you.

What we will change on October 27, 2026

We will require the ASN for every such delivery to contain information that allows us to uniquely identify it.

What you need to do

When creating an ASN, complete the following information for each shipment:

• the selected delivery option (for example, courier, container) and your vehicle's registration number — if you are handling the transport yourself
• shipment structure: number and type of collective packaging (cartons, pallets, or containers)
• the number and breakdown of goods: the number of units of individual products (SKUs) assigned to specific collective cartons or pallets.

If we cannot identify a shipment because this information is missing, we will not accept it into the warehouse. We will return such shipments at your expense.

Why we are introducing this change

Thanks to this change, we will:

• reduce the time needed to make products available for sale
• streamline the identification and receipt of goods into the warehouse
• eliminate the risk of lost shipments.

Learn more about One Fulfillment by Allegro.

Allegro Charytatywni: we will change the rules for verifying organizations and sales

Read the new requirements if you represent a charity.

What we will change on October 27, 2026

We will introduce new rules for all organizations on Allegro Charytatywni. We care about shopping security, full transparency of fundraisers, and donor trust. If you represent a charity organization, get familiar with the new rules.

• The goal of your fundraiser must serve the implementation of charitable activities.
• We may ask you for documents that confirm the origin of your items you listed.
• You will not be able to list offers from businesses that are related to your organization (personally or financially) or via dropshipping.
• If your organization has been operating for less than a year or has undergone significant changes, we will ask you for additional documents (for example, a partnership agreement with another well-known non-governmental organization).
• We will be able to ask you for a current financial statement or other documents to reverify your account.

What this means for you

If we ask you for documents, send them to us within the deadline. If you do not do this, we will be able to revoke your charity status on Allegro.

Why we are introducing those changes

We want fundraisers on Allegro Charytatywni to be fully secure. The new rules prevent abuse and unfair competition. Thanks to them, donors and buyers will have even greater trust in the organizations they support on Allegro.

What else we will change

You will no longer need to meet the current conditions to feature charity offers listed in the Special Moments subcategory. You will also be able to do that if:

• you list offers on a regular account
• the product's condition is other than New
• the sales format is an auction.

We will introduce this change based on paragraph 14.1 (g,h) of the Allegro Terms & Conditions: preventing misuse; improving the operation of the platform and the seller and buyer service.

The AI Assistant in the Help Center will answer your order-related questions

You do not need to do anything regarding this change.

What we will change on October 27, 2026

On the Help Center page, you will find a new option allowing you to contact us: the AI Assistant for buyers and sellers. It will answer your questions or connect you with an Allegro consultant.

How it works

It uses information available in the Help Center for sellers, for buyers, and in the Allegro Academy. When you log in to your account, it will also check data about your sales and potential purchases. This way, it can:

• answer questions about a specific order
• explain the rules that apply to making sales and purchases
• send links to relevant instructions and terms and conditions.

You can ask the AI assistant to connect you with a human at any time.

How to talk to the AI Assistant

Go to the Help Center page and log in to your account. Select the version at the top of the page: for buyers or for sellers In the version for buyers, you will see your recent purchases. In the version for sellers, you will see a window where you can start a conversation with the AI assistant.

You can type your own question in the chat window or click a selected order to see its details.

What you will gain

We want to make our service even faster and more efficient — so that your issue is successfully resolved at the first contact. The assistant instantly provides consistent answers based on specific data and source materials. It operates 24 hours a day — you will receive help at any time.

We will introduce this change based on paragraph 14.1 (d) of the Allegro Terms & Conditions: improving the operation of the platform and the seller and buyer service.

We will extend the scope of content that we check automatically

You do not need to do anything regarding this change.

We care about the security of your business and your customers' purchases, as well as the compliance of offers with the law and our Terms & Conditions. For this purpose, we use automated tools, including artificial intelligence. Thanks to this, we quickly detect errors in offer descriptions, forbidden products, or fraud attempts.

What we will change on October 27, 2026

We will clarify that we can analyze not only offers, but also reviews, reports, applications, and messages.

When we detect a violation of the law or our Terms & Conditions, we will have the right to:

• suspend the publication of an offer
• remove a selected element of an offer
• terminate an offer
• disable the sharing of an offer in foreign marketplaces.

If that happens, we will:

• immediately send you a message with a justification
• inform you that we made the decision automatically
• suggest what you can improve in the offer — if possible.

If you do not agree with our decision, you will be able to appeal it.

We will introduce this change based on paragraph 14.1 (g,h) of the Allegro Terms & Conditions: preventing misuse; security/safety considerations.

We will grant you a transaction rebate (refund your sales commission) faster and easier

You do not have to do anything regarding this change.

How it works now

The automatic sales commission refund depends, among other things, on your sales quality level — it must be at least Neutral.

What we will change on October 27, 2026

When granting transaction rebates automatically, we will no longer consider your sales quality level. We will refund you automatically if the transaction meets other conditions. The most important of them will remain unchanged:

• the buyer withdraws from the agreement through the form
• the refund is processed through Allegro.

Learn about all the cases and situations in which we grant a transaction rebate without the need to apply for it.

Thanks to this change, you will no longer need to fill out refund applications manually.

We will introduce this change based on paragraph 14.1 (d) of the Allegro Terms & Conditions: improving the operation of the platform and the seller and buyer service.

We will clarify the definition of a non-standard parcel for Allegro Pocztex delivery options

What we will change on October 27, 2026

We will clarify the definition of a non-standard parcel for Allegro Pocztex delivery options. This will allow you to classify your parcels correctly and avoid possible surcharges.

What else we will change

We will correct the maximum length of a standard parcel (the longest side) for Allegro Pocztex Courier in the Terms & Conditions: from 90 cm to 120 cm.

Learn more about the delivery options offered by Poczta Polska and Pocztex.

We will introduce this change based on paragraph 14.1 (j) of the Allegro Terms & Conditions: changes in the scope of services provided.

We will introduce a new sales promotion option: Smart! Coins in challenges

What we will change on October 27, 2026

On allegro.pl, you will be able to use a new sales promotion option with Smart! Coins — Coins in challenges.

How the new promotion option will work

You will set a maximum budget from which we will automatically add Smart! Coins to the rewards in challenges for buyers in a given category. Thanks to this, a customer shopping with you will see in their cart a challenge with a reward increased with Smart! Coins.

The reward for customers will include:

• basic Smart! Coins in the challenge (from us)
• additional Smart! Coins from you (50% of the basic number of Smart! Coins).

This will encourage the customer to add more of your products to their cart.

How much it will cost

For each additional Coin that we award to a buyer in a given challenge, we will charge you a fee of 1.23 PLN. We will add it to your bill for our services – in the Settlements with Allegro tab. If the customer returns the order, we will refund you.

How you can use the new option

Check the Smart! Coins tab on October 27. You will find the new Smart! Coins in challenges tab right next to the Smart! Coins on offers tab.

What you will gain

Thanks to the new option, you will be able to easily increase the average order value.

We will simplify the conditions of the Allegro Prices program

You do not have to do anything regarding this change.

What the Allegro Prices program is

In the Allegro Prices program, we automatically reduce prices of selected products. As a result, the buyer pays less when buying from you, while you do not lose any profits. You get back the amount of the price reduction as a transaction rebate on our services.

What we will change

You will be able to join the program even if you do not issue VAT invoices. Until now, only offers in which sellers indicated that they issue a VAT invoice could participate in the Allegro Prices program. From October 27, this requirement will no longer apply. This means we will also welcome into the program offers without this option. Consequently, we will allow more sellers to benefit from the program.

Learn more about Allegro Prices.

We will introduce this change based on paragraph 14.1 (j) of the Allegro Terms & Conditions: changes in the scope of services provided.

We will clarify the provisions regarding the automatic deduction of fees for our services from sales proceeds

You do not need to do anything in connection with this change – we are not changing the way we collect money for our services.

What we will change on October 27, 2026

We will extend the description of the rules for the automatic deduction of your liabilities towards Allegro from the sales proceeds available in the Funds and Operations history tab.

Learn more about the automatic collection of fees for Allegro services.

Why we are introducing these changes

The rules will be easier to understand. You will also gain more flexibility if you want to use financial products and loans on Allegro.

We will introduce this change based on paragraph 14.1 (d) of the Allegro Terms & Conditions: improving the operation of the platform and the seller and buyer service.

We will update the Allegro Privacy protection policy

You do not have to do anything regarding this change.

What we will change on October 27, 2026

We will update our Privacy protection policy and the Data processing agreement (Appendices 5 and 19 to the Allegro Terms & Conditions).

• We will adapt the rules to the Chinese personal information protection law. We will do this because we provide services to sellers from China, and have opened an office in Shenzhen.
• We will describe how we use AI assistants. We will expand the description of how they operate in customer service for buyers and sellers. You always have the right to request that your case be handled by a human.
• We will better prevent misuse. We will be able to check for suspicious activities as early as the account registration stage.
• We will restructure the sections concerning recipients of personal data and introduce editorial changes to make the documents clearer and more understandable.

We will introduce these changes based on paragraph 14.1 (a,e,g,k) of the Allegro Terms & Conditions: amendments to legal regulations having a direct impact on the content of the Allegro Terms & Conditions; enhancing the protection of buyer and seller privacy; preventing misuse; editorial changes.

We will introduce editorial changes to the Allegro Ads Terms & Conditions

You do not need to do anything in connection with these changes — they do not affect how Allegro Ads operates.

What we will change on October 27, 2026

We will clarify the definitions of the factors: the multiplier and the ranking of multipliers. These factors determine the display and position of ads in the ranking.

We will also add a definition of the service fee, which we charge for displaying ads in the Advertising Network.

Learn more about Allegro Ads.

Our AI Assistant (Alli) will tell you whether you can use One Fulfillment by Allegro

What we will change on October 27, 2026

We will add information to the AI Assistant's terms of use for sellers about another activity in which Alli can support you in the Sales Center. With Alli's help, you will be able to check whether your products can be covered by the One Fulfillment by Allegro warehouse service.

Learn what products we handle in One Fulfillment by Allegro.

We will update the Allegro Finance Privacy protection policy

You do not have to do anything regarding these changes.

What we will change on December 10, 2026

• We will adapt the rules to the Chinese personal information protection law. We will do this because we perform service for sellers from China.
• We will better prevent misuse. We will be able to check for suspicious activities as early as the account registration stage.
• We will extend the sections regarding personal data recipients and introduce editorial changes.

We will introduce these changes based on 14.1 (a,e,g,k) of the Allegro Terms & Conditions: amendments to legal regulations having a direct impact on the content of the Allegro Terms & Conditions; enhancing the protection of buyer and seller privacy; preventing misuse; editorial changes.