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General information on Allegro Ads
What Allegro Ads is
Allegro Ads allows you to advertise your offers and gain many new customers. We display ads in the most popular areas on Allegro, on all devices, and in mobile apps.
If you sell on Allegro, you surely want to reach as many customers as possible. Allegro Ads is an advertising tool that will make your products stand out from the competition and help you boost your sales. Thanks to Allegro Ads, you can reach customers exactly when they are searching for products like yours.
What you can gain with Allegro Ads
The main benefit of Allegro Ads is the increased visibility of your offers. Thanks to ads, your products are displayed higher in search results — more customers can see them and may decide to purchase them. Customers who are not familiar with your offers yet have a chance to discover them thanks to the ads.
Flexibility and control over the advertising budget are another advantage. You decide how much you want to invest in the campaign. You can monitor its effectiveness and adjust the budget to the results on a regular basis. You can increase your return on investment by opting for the most effective ads.
Ad formats in Allegro Ads
In Allegro Ads, there are 2 ad formats you can choose:
- Sponsored offers (available on allegro.pl and in all the foreign marketplaces)
- Display ads (available only on allegro.pl).
Sponsored offers are ads that appear directly in search results (even at the top of the list) and, for example, on the product page. Thanks to them, your offers are more visible to customers searching for a similar assortment. Sponsored offers are the best way to start advertising with Allegro Ads — creating an advertising campaign will only take a moment. In the case of Sponsored offers, you pay only for clicks on your ad.
Check how you can start advertising with Sponsored offers.
Display ads allow you to place advertising banners in different locations on Allegro, such as the home page or the space above the search results list. Visually attractive ads allow you to attract customers' attention and redirect them to your offers. All you need to create the simplest display ads is a logo. In the case of Display Ads, you pay for every 1,000 displays.
Check the information on settling Allegro Ads.
Where we display ads
We display Allegro Ads in strategic locations on Allegro. You can be sure they will be visible to buyers. Sponsored offers appear mostly in the search results and on offer pages, which means they reach customers who are ready to make a purchase. You can see display ads on the Allegro home page, above the list of search results, and on the pages of specific products — it helps you effectively build brand awareness and encourage customers to buy your products.
What Ads Express is and how to use it
Ads Express is an Allegro Ads tool that allows you to activate advertisements easily. You will not need to sign in to the Allegro Ads dashboard. The tool will automatically select your best offers and advertise the ones with the best chance of selling. It will be a good way of starting advertising on Allegro.
Ads Express is an Allegro Ads tool that allows you to activate advertisements easily. You will not need to sign in to the Allegro Ads dashboard. The tool will automatically select your best offers and advertise the ones with the best chance of selling. It will be a good way of starting advertising on Allegro.
With Ads Express you can:
- advertise your best offers — we select them automatically
- advertise not only on Allegro but also in Google Ads
- pay only for a click on ad — you only set up a daily budget
- monitor your advertising campaign thanks to the statistics.
How to use Ads Express
- Open the Allegro Ads tab.
- Enter your daily budget — Ads Express can use this amount for advertising your offers every day.
- Click [start advertising yourself]. Done!
We will automatically select your best offers and start promoting them. For promotion, we select offers with the highest potential and the best chance of selling.
Where you can check your ad's statistics
In the Allegro Ads Express tab, you will find the most important statistics:
- the number of impressions and clicks on the ad
- ad cost
- the sales value generated by the ad.
In the Allegro Ads dashboard, you can find more information — for example, the detailed statistics of each offer and the overview of sold Allegro Ads products. You can also create sponsored offers ads on your own — for example, tailor them to the seasonality of sales or create a campaign for a select product category.
How to disable Ads Express
- Open the Allegro Ads Express tab.
- Click [disable advertisment] next to the ad you want to disable.
You can also disable an Ads Express ad in the Campaigns tab in the Allegro Ads dashboard.
If you use a bonus for an Allegro Ads ad, you can also use it on the Ads Express ad. If you want to check the amount of bonus and how much of it you have left, you can do it in the Allegro Ads dashboard, in the Bonuses tab, and at the top of the Allegro Ads dashboard.
If you use up the entire bonus, we will not suspend the ad automatically. The fees for the service depend on the daily budget you set. You can also disable the ad any time.
What Allegro Ads bonuses are and how they work
If you are an Allegro Ads user, you can get bonuses you can use for ads. Learn how they work and how to activate them.
If you are an Allegro Ads user, you can get bonuses you can use for ads. Learn how they work and how to activate them.
What the Allegro Ads bonus is
The Allegro Ads bonus is a discount of a certain amount for advertising with Allegro Ads. Depending on the bonus type, you can use it for:
- sponsored offers — along with the Google Ads or
- display ads.
We grant the ads bonus as part of our promotional campaigns. We will always inform you about them by email.
How to activate the bonus
All you need is an Allegro Ads account. We will automatically create it with your business account details if you:
- go to the Allegro Ads website and click [sign in] in the top right corner
- enable Ads Express
- enable Allegro Ads in the offer listing form.
We will add the bonus to your account within 24 hours from the first time you sign in to the Allegro Ads dashboard.
When you get the bonus, we will let you know about it by email. That way you will learn whether your bonus is already active or if you have to activate it in the Allegro Ads dashboard yourself.
If the bonus:
- is active — you do not have to do anything
- is not active – decide when to activate it — you can do it in a limited time, for example, within 30 days after adding the bonus in the dashboard.
You can find information on the granted bonus — and the activation option — in the Bonuses tab of the Allegro Ads dashboard.
How long the bonus is valid
Each bonus is valid for a specified period, for example, 60 days after granting it. This means that you can use the granted amount of money for 60 days. In the Bonuses tab, you can always check when we will disable the bonus and what amount you can still use.
If you do not use the entire amount of the bonus before its expiry date, we will not refund it.
How long the billing period is
The billing period of Allegro Ads starts on the 26th day of the month and ends on the 25th day of the following month. If you do not use the entire amount of the bonus before the end of the billing period we granted it in — nothing will happen. You can still use the bonus amount in the following billing period.
What happens when you use the whole bonus amount
If you use the whole bonus amount, we will not disable your Allegro Ads campaigns automatically. We will start charging you fees for ads according to your daily budget.
What happens when you use the whole bonus amount
You can check it in the Bonuses tab. We will not inform you about it in a separate email.
Example
We have granted you a bonus of 500 PLN for advertising with Allegro Ads. You activate the first ad group with a daily budget of 50 PLN. You have the following options:
- you set the total budget of 500 PLN — when we have used it, your ad group will be inactive or/and
- you set the end date for displaying the ad group to be 10 days later — within this time frame, you will spend a maximum of 500 PLN for ads in this ad group.
What the Allegro Ads dashboard looks like
The Allegro Ads dashboard consists of several elements, thanks to which you can create ads, manage the budget, and control the course of the campaign.
Your Allegro Ads account in the Allegro Ads dashboard contains campaigns, ad groups, and offers.
An overarching account level is the campaign. It is within the campaign that you add other ad groups (in total you can add 100 ad groups to each campaign). Ad group is the second level of the account. Within the ad group:
- you add individual offers to advertise
- you select their display areas
- you set the rate per click/view, a daily budget (and a total budget), and publication dates. We suggest that you select the offers to ad groups by including similar products in the same group. It will help you manage your account, search groups, and analyze data.
Example
Campaign name: Tires
Ad groups:
- Summer tires
- Winter tires
- All season tires
You add offers that fit the description to each ad group You can also create more detailed sections. For example, you can add different ad groups for specific tire sizes (Summer tires 17"), or specific brands (Pirelli summer tires).
How to start advertising with Allegro Ads
Discover all the options that will help you start advertising with Allegro Ads
Allegro Ads is a simple and flexible tool to advertise your products on Allegro and outside it (via Google Ads) using advertising solutions — Sponsored Offers and Display Ads. There are 3 options you can use to activate your ads. They are:
- Allegro Ads Dashboard
- Allegro Ads Express
- Allegro Ads in the listing form.
Access to the options described above can differ depending on the marketplace where you want to advertise your offers. Learn more about each option and see which solution is best for you.
Allegro Ads Dashboard
Select this option if you want to adapt your advertising needs to the growth of your sales on Allegro.
The Allegro Ads Dashboard is where you can find all the available Allegro Ads solutions — both Sponsored Offers and Display Ads. There, you will find the descriptions of all the advertising formats and additional information on Allegro Ads.
In the Dashboard, you can create ads tailored to the needs of your Allegro store. You can choose which offers to advertise, advertising locations, and fees. You can, for example:
- advertise all your offers at the same time.
- select offers manually — by creating ad groups for similar products or based on categories.
- advertise only bestsellers — the system will automatically select your best-selling products.
In addition, you have access to a full range of advertising data that concerns your offers. You can quickly check, for example, the return on investment, how much you spend on advertising, or what products have sold thanks to Allegro Ads. The Allegro Ads dashboard is also a place where you can start advertising in all the marketplaces where you can list your offers: Polish, Czech, and Slovak.
What the Allegro Ads Dashboard looks like
Your account in the Allegro Ads Dashboard consists of campaigns, ad groups, and offers.
The highest level of the account is the campaign. Within the campaign, you add the ad groups (in total, you can add 100 ad groups to each campaign).
An ad group is the second level of the account. Within the ad group you:
- add particular offers to advertise
- select their display locations
- set the rate per click/impression, a daily budget (and a total budget), and publication dates. We suggest that you select the offers to ad groups by including similar products in the same group. It will help you manage your account, search for specific groups, and analyze data.
Example
Campaign name: Tires
Ad groups:
- Summer Tires
- Winter tires
- All-Season Tires
You add offers that fit the description of each ad group. You can also create more detailed sections. For example, you can add different ad groups for specific tire sizes (Summer tires 17"), or specific brands (Pirelli summer tires).
Select this option if you want to quickly start your advertising — without configuring the ads yourself.
Ads Express is a tool you can use to advertise a limited number of offers — it only considers the offers with the best chances of selling, according to the algorithm. There, you will also find the basic information about your ads:
- the number of impressions and clicks on the ad
- the ad cost
- the sales value generated by the ad.
How to use Allegro Ads Express
- Sign in to your Allegro account and open the Ads Express tab.
- Set your daily budget.
- Enable the ads.
Done! The system will automatically select your best offers and start advertising them as Sponsored offers. You will only need to set the daily budget you want to invest in advertising.
If you need more flexibility and access to a wider range of statistics, switch to the Allegro Ads Dashboard.
Select this option if you want to advertise single offers easily and quickly.
The third place where you can enable Allegro Ads is the offer listing form. The Sponsored Offers campaign you can enable there will only advertise the offers you list through the form. You only have to indicate that you want the campaign enabled — we do not advertise your offers without your consent. In the listing form, you set only the daily budget the system can allocate for advertising.
The options listed above are not mutually exclusive. You can use 1, 2, or even all 3 options at the same time. Remember, however, that the most extensive options and detailed data are only found in the Allegro Ads Dashboard.
Integrating with the BaseLinker tool
Advertising offers with Allegro Ads is also available when you use the external BaseLinker tool.
How the integrating of Allegro Ads with BaseLinker works
If you manage your Allegro store comprehensively through BaseLinker, you can also add the Sponsored offers campaign through that tool. You only need to select the offers for the campaign and set the daily advertising budget. You can then add a campaign, manage the offers selected for the campaign, and check the statistics on your BaseLinker account. Learn more about adding Allegro Ads campaigns through BaseLinker (available in Polish).
Do you want to learn more about Allegro Ads?
Check the Allegro Ads Vademecum! There, you can find all the information on starting advertising activities, available advertising formats, and ways to optimize your campaigns.
