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Sponsored offers – how to create a campaign
Just a few simple steps to create a campaign for sponsored offers and advertise your offers in the most popular locations on Allegro.
To create ads for your offers, go to ads.allegro.pl and click the Allegro Ads dashboard. Click Sign in at the top right corner. Use your Allegro login and password to sign in. Next:
Use the [Dodaj kampanię] (Add campaign) button to start creating a campaign
Select the campaign type Oferty sponsorowane (Sponsored offers), and click [skonfiguruj kampanię] (edit campaign settings).
Add a campaign name.
Each campaign must have a name, which is visible only to you. The names will help you easily find the exact sponsored offers you are looking for in the dashboard. Enter the campaign name in the text field. Then, enter the name of the ad group to which you would like to add offers.
- Select offers you want to advertise.
You can do it in 4 ways:
- Advertise all offers — you select all your offers. With that, your advertisement will reach all your potential customers.
- Set rules for offers — you select offers you want to advertise through offer filtering. You can group offers by titles, categories, or prices. With automatic selection, new offers that match your previous settings will immediately appear in a specific group. Thanks to that, you do not need to remember to add new offers.
- Advertise bestsellers — you select offers with the biggest selling potential. We recommend that option to sellers who start advertising offers with Allegro Ads.
- Select offers manually — you choose the specific offers you want to advertise. When an offer expires, you need to add it to an ad group again after relisting. We recommend that option to sellers with experience in advertising offers with Allegro Ads.
- Select display locations. We recommend you select them all!
Display locations on Allegro:
- Search result: the offer will be displayed in the first and last positions of the search results list and between them.
- Offer page: a promoted offer is displayed on the offer page, in the sponsorowane oferty w tej samej kategorii (sponsored offers in this category) section.
- Left-hand column: an offer is displayed to the left of the search results.
- Other display locations: an offer is displayed in the locations currently available on Allegro (for example, the main page, a category page, or others).
Display locations outside Allegro:
Ads network ― Google Ads: an offer may be displayed in the Google search results and on the Google Shopping site when a buyer enters a specific phrase in the Google search engine. Learn more about Google Ads.
Set the budget, date, and display location.
- Enter the daily budget amount (required). The daily budget determines how much you want to spend on advertising per day. Allegro Ads uses a roll-over and flexible budget.
Roll-over means that if one day the interest in a given assortment is lower, the unused budget from that day will be carried over and used within the next 7 days – when interest increases. This mechanism ensures that your planned budget is used in full.
The budget is also flexible, which means that on days when more people are interested in your offers, you may spend up to 130% of your daily budget. Those days are balanced by days with less interest so you will never exceed your weekly budget (daily budget multiplied by the number of days in a week).
- Set a maximum cost per click (CPC) of your offer. CPC is the maximum gross rate you are willing to pay when someone clicks on your ad. When setting the CPC, you can use the suggested price that appears in the panel.
- More options – enter the total budget amount (optional). The total budget determines how much you are willing to spend on the entire campaign. Once the set amount is reached, the campaign will be terminated.
- Select the end date of your campaign or the Bez daty końca emisji (Continuous campaign) option. The start date is set by default as the day you set up your campaign. It is possible to choose a different date.
Save your campaign. Done! The advertising campaign will be displayed in a few minutes. You can find more detailed campaign data in the Statistics tab after 24 hours from the activation.
