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About campaigns and partner programs
What the Weekly Smart! deals campaign is and how to join it
Weekly Smart! deals is a promotional campaign with simple rules and no additional fees. It can help you attract more customers to your offers. Check the details.
Weekly Smart! deals is a recurrent campaign that allows you to offer selected products at attractive prices to your customers with an active Smart! service. Each edition lasts 1 week and starts on Monday.
We may also launch special editions of Weekly Smart! deals within occasional campaigns, such as Allegro Days, Black Week, or Smart! Week. Special editions of Weekly Smart! deals can differ from the recurrent ones — for example, when it comes to their duration. We will let you know about the details of such a special edition in the News.
How the campaign works
All you need to do is submit offers with selected products from the List of Goods — remember to do it within the specified time.
You do not bear any additional costs — you can participate for free.
What you can gain
- We will refund you 30% of sales commission.
- We will grant your offers the special Smart! deal badge.
- We will promote the Smart! deal offers on Allegro, for example, in the Deal Zone.
Who can participate in the campaign
You can join the campaign if you:
- have an active business account
- have at least a Neutral sales quality level
- are not behind on your payments of invoices from us.
Your submission means that you accept the Terms & Conditions.
Terms & Conditions of the Weekly Smart! deals promotional campaign
You can check the Weekly Smart! deals Terms & Conditions here.
What offers you can submit
For the campaign, you can submit active offers in which:
- you list a product from the List of Goods
- you set the Condition parameter value: new
- the product price in the offer does not exceed the maximum price specified on the List
- you reduce the product price by at least 5% from the lowest price of that offer from the last 30 days
- you enable Allegro Smart! delivery
What the List of Goods is
The List contains products you can submit for a given edition of the campaign. We prepare a new List of Goods for each Weekly Smart! deals edition.
How to submit your offers for the program
- Go to the Campaigns & Programs tab and select the Weekly Smart! deals campaign.
- Select the offers you want to submit.
- Click [submit offers].
Plan your participation in the campaign's future editions
Below, you can check the dates of the next Weekly Smart! deals editions along with the information on offer submission dates.
| Edition | Start of submissions | End of submissions | Campaign launch | Campaign end |
|---|---|---|---|---|
| 1 | Start of submissions 3.02 10:00 a.m. |
End of submissions 10.02 9:59 a.m. |
Campaign launch 10.02 00:00 a.m. |
Campaign end 16.02 11:59 p.m. |
| 2 | Start of submissions 10.02 10:00 a.m. |
End of submissions 17.02 9:59 a.m. |
Campaign launch 17.02 12:00 a.m. |
Campaign end 23.02 11:59 p.m. |
| 3 | Start of submissions 17.02 10:00 a.m. |
End of submissions 24.02 9:59 a.m. |
Campaign launch 24.02 12:00 a.m. |
Campaign end 2.03 11:59 p.m. |
| 4 | Start of submissions 3.10 10:00 a.m. |
End of submissions 10.03 9:59 a.m. |
Campaign launch 10.03 12:00 a.m. |
Campaign end 16.03 11:59 p.m. |
| 5 | Start of submissions 10.03 10:00 a.m. |
End of submissions 17.03 9:59 a.m. |
Campaign launch 17.03 00:00 a.m. |
Campaign end 23.03 23:59 a.m. |
| 6 | Start of submissions 17.03 10:00 a.m. |
End of submissions 24.03 9:59 a.m. |
Campaign launch 24.03 00:00 a.m. |
Campaign end 30.03 23:59 a.m. |
| 7 | Start of submissions 24.03 10:00 a.m. |
End of submissions 31.03 9:59 a.m. |
Campaign launch 31.03 00:00 a.m. |
Campaign end 6.04 23:59 a.m. |
| 8 | Start of submissions 07.04 10:00 a.m. |
End of submissions 14.04 9:59 a.m. |
Campaign launch 15.04 00:00 a.m. |
Campaign end 20.04 23:59 a.m. |
| 9 | Start of submissions 14.04 10:00 a.m. |
End of submissions 21.04 9:59 a.m. |
Campaign launch 21.04 00:00 a.m. |
Campaign end 27.04 23:59 a.m. |
| 10 | Start of submissions 21.04 10:00 a.m. |
End of submissions 27.04 9:59 a.m. |
Campaign launch 28.04 00:00 a.m. |
Campaign end 04.05 23:59 a.m. |
The Brands Zone — branded products at lower prices
The Brands Zone is where you will find original products of popular brands.
What the Brands Zone is
In the Brands Zone, you can find stores of professional, well-known brands that offer a wide and attractive assortment. The customers will buy only new original products and check our partners' latest offers there.
The Brands Zone is also a way for manufacturers and authorized sellers to promote their offers.
How to join the Brands Zone
From October 21, 2024, you can only join the Brands Zone upon our invitation. If we notice that you sell products of a brand that is popular with customers, we will contact you. We will check whether you are the brand's manufacturer or authorized seller and meet the program's requirements.
When you join the Brands Zone, we will assign you to one of the two groups of sellers:
- Brand Partner — a group of smaller brands that do not meet the Top Brand Partner's criteria
- Top Brand Partner — a group of major brands in given categories, major umbrella brands, and large sales networks.
Program benefits
- Priority handling of the questions you ask through the contact form — 7 days a week, 24 hours a day.
- Package of 100 Features — we will grant you one when we accept your account to the program. You have 60 days to use the package.
- You can participate in:
- workshops
- courses
- tests of new features on Allegro
- promotional and marketing campaigns with selected products you offer for sale
- programs that reduce your sales costs on Allegro if you achieve individually set goals.
- Thanks to the Official Store badge, you can inform customers that you are the official or authorized seller of a brand's products. We display the badge on the lists of offers (for example, in the search results or category pages) and the offer pages.
What you gain as a Brand Partner
- Professional Subscription free of charge.
- Discount on Expert Subscription.
- Every month, we grant you a package of 20 Features worth 398 PLN. You can use the package within 90 days.
Cost: 199 PLN gross per month for a package of benefits worth 597 PLN gross per month.
What you gain as a Top Brand Partner
- Expert Subscription free of charge. Within that Subscription, you can add the logo to all your offers. It will increase your brand's recognition on Allegro. The logo will appear in the upper right corner on the pages of all your offers.
- The logo is a part of the Expert Subscription.
- Every month, we will grant you a package of 302 Features worth 6,000 PLN. You can use the package within 90 days.
Cost: 3,000 PLN gross per month for a package of benefits worth 9,000 PLN gross per month.
Check the admission conditions
For all partners
You need to provide:
- the declaration of the trademark holder
- the trademark registration confirmation.
For Top Brand Partners
Additionally, you have to meet one of the following requirements:
- your brand holds leading positions in industry ratings and reports
- your brand has appeared in the top searches on Allegro in the last 12 months
- you have not only an online store (with a Polish version available) but also at least 3 brick-and-mortar brand stores or professional display venues.
If you represent a brand with the significance of the largest sales network or a so-called multibrand, you also have to meet one of the following requirements:
- your brand appears in industry reports
- it has an extensive network of stores
- it has brands that are important in a given assortment market in its portfolio.
The Top New Joiners program
Check what the Top New Joiners partner program is all about and when we can invite you to join it.
How the program works
The Top New Joiners partner program is aimed at selected companies starting the official sales of new brands on Allegro. We will support you comprehensively in topics related to business and education. With the assistance of an individual account manager, your company will successfully launch its sales! They will inform you about the necessary tools, features, and campaigns to help you achieve it.
The program runs for 6 months and is entirely free of charge.
How to join the program
Only the sellers who meet specific criteria are invited to join the program. We will send you an invitation if:
- you have a new account or there has been no sales history for the last 9 months on all the accounts linked to your company
- we positively rate your business potential, for example:
- whether the brand you represent is recognizable among buyers
- how often buyers search for the brand you represent
- what the brand reputation is and whether the offered products are attractive to the buyers
- what the brand’s market share outside Allegro is
- whether you are not behind with payments for our services
- whether your company has not participated in the program before.
Companies that do not sell the brand officially but are key for us can also be invited to join the program.
If you meet the requirements of the Top New Joiners program and, at the same time, you are the manufacturer or authorized seller of the brand — we may also invite you to the Brands Zone.
What benefits the Top New Joiners program brings you
- The individual account manager supports you by phone and email.
- We help you to start selling. We hint to you on how to effectively use our features and tools to plan your actions better — also those that will help you optimize some of the costs.
- We prioritize the questions you ask through the special contact form — we answer them 7 days a week, 24 hours a day (if such a service is available in a given marketplace).
- You can participate in workshops, courses, and tests of new features on Allegro.
- You have priority when submitting for selected promotional campaigns.
The Allegro Diamond Partners program
Check what the Allegro Diamond Partners program is all about and when we can invite you to join it.
What is program about?
The Allegro Diamond Partners Partner Program was created to support the business of the largest sellers. We direct it to companies that achieve the best results and offer the highest level of service or are key to the development of Allegro.
Participation in the program is completely free.
How to join the program
We invite sellers who meet certain criteria to join the program. You can get an invitation from us if:
- you have an active Business Account
- you offer a high level of service and goods — at least 99% positive comments in the last 12 months before the invitation
- the quality level of your sales on your main account is at least Good, and on other accounts at least Neutral
- your revenue is growing steadily
- you have a high enough revenue.
We also reserve the right not to accept you to the program even if you meet all the conditions specified above. It may happen if:
- we have suspended your account or we can see it has many transaction problems
- we predict you might not be able to complete the program's objectives and development goals of future bonus campaigns — for example, most of the assortment you sell cannot be exported to international markets, or the majority of products in your assortment are of a different condition than New.
What revenue do you need to achieve to get invited to the program?
We take into account your total revenue from the last 12 months in the category in which you generate the highest revenue .
See the table:
| Category | Threshold for companies | Conditional threshold | Brand threshold |
|---|---|---|---|
| Automotive | Threshold for companies 3,500,000 PLN |
Conditional threshold 1,750,000 PLN |
Brand threshold 550,000 PLN |
| Books & Media | Threshold for companies 3,500,000 PLN |
Conditional threshold 1,750,000 PLN |
Brand threshold 550,000 PLN |
| Collectibles & Art | Threshold for companies 2,200,000 PLN |
Conditional threshold 1,100,000 PLN |
Brand threshold 550,000 PLN |
| Electronics | Threshold for companies 8,000,000 PLN |
Conditional threshold 6,000,000 PLN |
Brand threshold 4,500,000 PLN |
| Fashion | Threshold for companies 3,200,000 PLN |
Conditional threshold 800,000 PLN |
Brand threshold 350,000 PLN |
| Health & Beauty | Threshold for companies 5,000,000 PLN |
Conditional threshold 2,500,000 PLN |
Brand threshold 2,000,000 PLN |
| Home Decoration & Office | Threshold for companies 6,000,000 PLN |
Conditional threshold 3,000,000 PLN |
Brand threshold 1,500,000 PLN |
| Industry | Threshold for companies 7,000,000 PLN |
Conditional threshold 3,500,000 PLN |
Brand threshold 1,800,000 PLN |
| Bathroom & Heating | Threshold for companies 8,000,000 PLN |
Conditional threshold 4,000,000 PLN |
Brand threshold 1,800,000 PLN |
| Tools & Accessories | Threshold for companies 7,000,000 PLN |
Conditional threshold 3,500,000 PLN |
Brand threshold 1,800,000 PLN |
| Building & Accessories | Threshold for companies 8,000,000 PLN |
Conditional threshold 4,000,000 PLN |
Brand threshold 1,800,000 PLN |
| Garden | Threshold for companies 7,500,000 PLN |
Conditional threshold 3,750,000 PLN |
Brand threshold 830,000 PLN |
| Kids | Threshold for companies 4,500,000 PLN |
Conditional threshold 2,250,000 PLN |
Brand threshold 590,000 PLN |
| Sport & Leisure | Threshold for companies 7,000,000 PLN |
Conditional threshold 3,500,000 PLN |
Brand threshold 2,000,000 PLN |
| Supermarket | Threshold for companies 7,300,000 PLN |
Conditional threshold 3,650,000 PLN |
Brand threshold 1,000,000 PLN |
The threshold for companies is the threshold for all accounts registered to the same NIP (Tax Identification Number) .
If your Sales in the main category are developing more dynamically than those of other sellers in the same category, we can invite you to the program, even if your revenue is lower than the one we require ( conditional threshold ).
The brand threshold applies to a single Brand Zone account.
What benefits does the Allegro Diamond Partners program give you?
- An individual Account Manager supports you by phone and email -- Monday to Friday, 8:00 a.m.--4:00 p.m.
- We help you develop your sales through audits and recommended actions.
- We give priority to handling your questions that you ask via a special contact form -- 7 days a week, 24 hours a day.
- You have access to the hotline from Monday to Friday, 9:00 a.m. to 5:00 p.m. On the hotline we will answer your questions, suggestions or concerns regarding:
- posting offers
- programs and tools For Sellers
- floss
- ratings
- Allegro rules
- offer descriptions.
- You can take part in workshops, trainings and tests of new features on Allegro.
- You have priority when signing up for selected promotional campaigns.
- You are taking part in the Bonus Campaign for Diamond Partners -- thanks to it, you can reduce the costs of sales and promotion on Allegro.
What is the difference between the base price and the campaign or program price
If you decide to lower the price for the selected campaign or program, the offer will automatically have two different prices. Check how they differ.
If you submit your offers to campaigns or programs, you can set more attractive prices to attract more customers. You can do it in the Campaigns & Programs tab.
How it works
Learn how to change the price here. If you want to lower the price within a given campaign or program, the offer will automatically have two different prices:
- the base price
- the campaign or program price.
The base price
- This is the price you enter in the listing form.
- You can change it any time ― in the My Assortment tab or through the API.
- Only you can see that price ― in the My Assortment tab and the offer editing form.
- This is the price without any discounts. When the program or campaign ends or you withdraw from them ― this is the price the buyers will see.
The campaign or program price
- This is the price you enter while submitting an offer to a campaign or a program.
- You can change it in the Campaigns & Programs tab or through the API.
- It should be equal to or lower than the base price.
- This is the price the buyers see during the campaign or program.
- You can set multiple prices ― depending on the campaigns and programs to which you have submitted a given offer.
Example
You list an offer and in the listing form you enter the price ― 80 PLN. This is your offer base price.
You submit your offer to the Deal Zone, and you want it to have the Wyprzedaż (Sale) badge. You set the price in this campaign to 70 PLN. This is the campaign price.
If we qualify the offer to the campaign, you will see the base price (80 PLN) in the offer editing form and the My Assortment tab. In the Campaigns & Programs tab, you will see the price the buyers see ― 70 PLN.
When the campaign comes to an end, buyers will see 80 PLN as the price.
