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The Brands Zone — branded products at lower prices
The Brands Zone is where you will find original products of popular brands.
What the Brands Zone is
In the Brands Zone, you can find stores of professional, well-known brands that offer a wide and attractive assortment. The customers will buy only new original products and check our partners' latest offers there.
The Brands Zone is also a way for manufacturers and authorized sellers to promote their offers.
How to join the Brands Zone
From October 21, 2024, you can only join the Brands Zone upon our invitation. If we notice that you sell products of a brand that is popular with customers, we will contact you. We will check whether you are the brand's manufacturer or authorized seller and meet the program's requirements.
When you join the Brands Zone, we will assign you to one of the two groups of sellers:
- Brand Partner — a group of smaller brands that do not meet the Top Brand Partner's criteria
- Top Brand Partner — a group of major brands in given categories, major umbrella brands, and large sales networks.
Program benefits
- Priority handling of the questions you ask through the contact form — 7 days a week, 24 hours a day.
- Package of 100 Features — we will grant you one when we accept your account to the program. You have 60 days to use the package.
- You can participate in:
- workshops
- courses
- tests of new features on Allegro
- promotional and marketing campaigns with selected products you offer for sale
- programs that reduce your sales costs on Allegro if you achieve individually set goals.
- Thanks to the Official Store badge, you can inform customers that you are the official or authorized seller of a brand's products. We display the badge on the lists of offers (for example, in the search results or category pages) and the offer pages.
What you gain as a Brand Partner
- Professional Subscription free of charge.
- Discount on Expert Subscription.
- Every month, we grant you a package of 20 Features worth 398 PLN. You can use the package within 90 days.
Cost: 199 PLN gross per month for a package of benefits worth 597 PLN gross per month.
What you gain as a Top Brand Partner
- Expert Subscription free of charge. Within that Subscription, you can add the logo to all your offers. It will increase your brand's recognition on Allegro. The logo will appear in the upper right corner on the pages of all your offers.
- The logo is a part of the Expert Subscription.
- Every month, we will grant you a package of 302 Features worth 6,000 PLN. You can use the package within 90 days.
Cost: 3,000 PLN gross per month for a package of benefits worth 9,000 PLN gross per month.
Check the admission conditions
For all partners
You need to provide:
- the declaration of the trademark holder
- the trademark registration confirmation.
For Top Brand Partners
Additionally, you have to meet one of the following requirements:
- your brand holds leading positions in industry ratings and reports
- your brand has appeared in the top searches on Allegro in the last 12 months
- you have not only an online store (with a Polish version available) but also at least 3 brick-and-mortar brand stores or professional display venues.
If you represent a brand with the significance of the largest sales network or a so-called multibrand, you also have to meet one of the following requirements:
- your brand appears in industry reports
- it has an extensive network of stores
- it has brands that are important in a given assortment market in its portfolio.
