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What a thumbnail is and how to set it according to our rules
Better photos equal higher sales ― learn how to comply with the Allegro standards regarding photos.
If you add at least one photo while listing an offer, buyers will see its miniature form on the product list. A thumbnail showcases the product. Its purpose is to present the product you are selling as accurately as possible. Our research shows that product photos with white background are more attractive to buyers — a good photo increases the chances of sales by up to 12%. Products showcased on a uniform background present better in the search results.
The thumbnail always consists of the image that you set first in the listing form.
Setting a thumbnail is always free — regardless of the category in which you list a product.
Maximum size and resolution
- On Allegro, you can upload images with a maximum resolution of 26 Mpx. The maximum image size we will display on Allegro is 2560 x 2560 pixels. We will proportionally scale images with a side longer than 2560 pixels to fit that size.
- The longer side must be at least 400 pixels long.
Rules for presenting products
Products visible in the photos should be presented against a white background with no extra graphics. You can present multiple products if you sell them as a set.
- Models can appear on the photo with the product — regardless of the category in which you list the offer.
- You can place another shot of that product from a different angle in the same photo. Just make sure that buyers are not confused as to the number of units of the product you sell.
- You can also include a demonstrative item, showing buyers the product they are buying and how to use it ― for example, a car radio with a remote. Based on the photo, the buyer should have no doubts about what they are buying.
- If you sell a product in the original manufacturer's packaging, you can include it in the photo. However, you cannot have your store's logo on the packaging photo.
- Do not present multiple variants of a product. Each variant should be listed in a separate offer with a unique photo. You can then link those offers into a multi-variant offer.
Using logotypes
Do not place any logotypes — of a product or of your store. The rule does not apply if you sell designer products and a logotype is visible on it or its packaging.
Additional elements
A thumbnail is supposed to showcase the product so do not include any additional information, text, or pictographs.
- Do not add any text in the background.
- Do not add any icons or graphics (for example, arrows pointing to a specific part of the product).
- The photo is supposed to promote the product, not your business or account. Do not try to bypass this rule. It is prohibited to include additional elements or product photos with your logo and the name of your store or brand.
- If it is not possible to depict crucial features of the product in a photo, such as color, flavor, or scent — you can add graphic elements to the thumbnail to indicate those features.
Photo background
There is only one rule — use only white background. Refrain from using borders and other adornments. White or transparent items present well against the white background as well.
You can use a background other than white only in select categories and for specific items:
- products with the value of the Condition parameter: used, remanufactured, or damaged — listed from a regular account
- products with the value of the Condition parameter: used, remanufactured, or damaged — listed from a business account in the category: Automotive — Car Parts
- Automotive — Motorcycle Parts and Equipment
- Automotive — Machine and Other Vehicles Parts
- Automotive — Tires and Rims
- products listed in an auction, in the category: Fashion — Clothing, Shoes, Accessories
- outdoor sculptures and fountains in the Art category
- works of art other than sculptures (original paintings, drawings, graphics, posters, photographs, and their copies) whose reproductions can fill the entire surface of the image
- objects made of uranium glass in the Design and Antiques category
- products delivered by email
- Kids:
- Kids' Room — Furniture — Furniture Sets
- Clothing
- Shoes
- Home and Garden:
- Construction & Accessories – Floors – Parquet
- Construction Work and Equipment – Floors – Laminate Flooring
- Construction Work and Equipment – Floors – Floor tiles
- Construction Work and Equipment – Floors – Parquet
- Construction Work and Equipment – Walls and Facades – Wallpapers
- Furniture – Kitchen – Kitchen Furniture Sets
- Furniture – Teenager's Room – Furniture Sets
- Furniture – Kid's Room – Furniture Sets
- Furniture – Bathroom and Toilet – Bathroom Furniture Sets
- Furniture — Bedroom — Furniture Sets
- Furniture – Bedroom – Beds
- Furniture – Living Room – Couches
- Furniture – Living Room – Furniture Sets
- Furniture – Living Room – Corner Couches
- Furniture – Living Room – Couch sets
- Garden – Garden Architecture – Gazebos, Shelters, Canopies
- Garden – Plants
- Equipment — Tableware – Dishwares
- Equipment — Holiday and Occasional Decorations — Christmas — Christmas Tree Lighting
- Equipment — Holiday and Occasional Decorations — Christmas — Seasonal Outdoor Lighting
- Equipment — Holiday and Occasional Decorations — Christmas — Christmas Illuminations
- Equipment — Holiday and Occasional Decorations — Christmas — Lighting Projectors
- Supermarket:
- Pet Supplies – Aquaristics – Aquarium Pets
- Pet Supplies – Aquaristics – Plants and Care – Plants
- Pet Supplies – Terrariums and Other – Terrarium Pets
- Collections and Art:
- Design and Antiques – Art Supplies
- Design and Antiques – Furniture – Furniture Sets
- Design and Antiques – Furniture – Beds
- Design and Antiques – Furniture – Couches and Sofas
- Design and Antiques – Porcelain – Serving Sets — Spare Parts
- Design and Antiques – Porcelain – Complete Serving Sets
- Automotive:
- Other Vehicles and Boats
- Machinery
- Motorcycles and Quads
- Trailers, Semitrailers
- Cars
- Business and Services:
- Services
- Live Animals
- Fashion ― Clothing, Shoes, Accessories
- Sports and Travel:
- Travel ― Luggage
- Travel ― Clothes
- Travel ― Shoes
- Real Estate. In those categories, we allow a uniform light gray background (in the HSV model — with the V value not lower than 0 — in the scale defined from o to 1).
Lifestyle photos
In select categories, you can showcase a product in the context of its use — for example, a car in the parking lot, or a bush growing in the garden.
- products with the Condition parameter value Used, listed on a regular account
- products with the value of the Condition parameter: used, remanufactured, or damaged — listed from a business account in the category:
- Automotive — Car Parts
- Automotive — Motorcycle Parts and Accessories
- Automotive — Machine and Other Vehicles Parts
- Automotive — Machinery Parts
- Automotive — Tires and Rims
- products listed in auctions in certain categories — see the list below.
- Fashion:
- Clothing, Shoes, Accessories
- Outlet
- Home and Garden:
- Construction Work and Equipment – Floors – Parquet
- Garden – Garden Architecture – Gazebos, Shelters, Canopies
- Garden – Plants
- Garden – Garden Architecture – Gazebos, Shelters, Canopies
- Supermarket:
- Pet Supplies – Aquaristics – Aquarium Pets
- Pet Supplies – Aquaristics – Plants and Care – Plants
- Pet Supplies – Terrariums and Other – Terrarium Pets
- Collections and Art:
- Collections
- Handmade — Handmade Items
- Kids:
- Kids' Room — Furniture — Furniture Sets
- Clothing
- Shoes
- Home and Garden:
- Construction & Accessories – Floors – Parquet
- Construction Work and Equipment – Floors – Laminate Flooring
- Construction Work and Equipment – Floors – Floor tiles
- Construction Work and Equipment – Walls and Facades – Wallpapers
- Furniture – Kitchen – Kitchen Furniture Sets
- Furniture – Teenager's Room – Furniture Sets
- Furniture – Kid's Room – Furniture Sets
- Furniture – Bathroom and Toilet – Bathroom Furniture Sets
- Furniture — Bedroom — Furniture Sets
- Furniture – Bedroom – Beds
- Furniture – Living Room – Couches
- Furniture – Living Room – Furniture Sets
- Furniture – Living Room – Corner Couches
- Furniture – Living Room – Couch sets
- Equipment — Tableware – Dishwares
- Equipment — Holiday and Occasional Decorations — Christmas — Christmas Tree Lighting
- Equipment — Holiday and Occasional Decorations — Christmas — Seasonal Outdoor Lighting
- Equipment — Holiday and Occasional Decorations — Christmas — Christmas Illuminations
- Equipment — Holiday and Occasional Decorations — Christmas — Lighting Projectors
- Garden – Garden Architecture ― Gazebos, Shelters, Canopies
- Garden – Plants
- Equipment — Tableware – Dishwares
- Automotive:
- Other Vehicles and Boats
- Machinery
- Motorcycles and Quads
- Trailers, Semitrailers
- Cars
- Real Estate
- Business and Services:
- Services
- Live Animals
- Sports and Travel ― Travel ― Luggage.
- Home and Garden:
- Furniture – Teenager's Room – Furniture Sets
- Furniture – Kid's Room – Furniture Sets
- Furniture – Kitchen – Kitchen Furniture Sets
- Furniture – Bathroom and Toilet – Bathroom Furniture Sets
- Furniture — Bedroom — Furniture Sets
- Furniture – Bedroom – Beds
- Furniture – Living Room – Couches
- Furniture – Living Room – Furniture Sets
- Furniture – Living Room – Corner Couches
- Furniture – Living Room – Couch sets
- Kids — Kids' Room — Furniture — Furniture Sets.
Game keys, top-ups, digital coupons
If you sell products delivered by electronic means, the thumbnail may showcase a logo or name against a background of any color. You can also add the nominal value and subscription period. Do not include the order handling time, for example, dispatch in 24h.
Multiple products in a set
If you sell product sets, show them all in the photo. Do not add any text.
Showcasing covers
You can showcase the covers of books, comic books, computer games, movies, and CDs either against a white background or with no background. The whole cover must be shown in the thumbnail.
Technical drawing
If you sell a product from the Automotive category, showcase it in the thumbnail. Do not add technical drawings.
Frequently asked questions
Yes provided that each buyer will receive the exact same freebie. Check the rules regarding freebies.
Yes. Sorting by relevance takes thumbnail rules into consideration.
If your thumbnails do not meet our standards, we can impose sanctions on your account, as stipulated in the Allegro Terms & Conditions. If you try to become a Super Seller or maintain this status for another month, you cannot have scored any warnings regarding your thumbnails.
