We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Promotion options
How to create offer bundles
You can combine the listed products into bundles for buyers, for example, a telephone, a case, and protective glass. This way, you will make your offer more attractive and encourage buyers to make larger purchases.
Some products may be sold not only separately, but also as offer bundles. With bundles, you can:
- sell multiple products in one transaction
- increase the visibility of your offers ― especially the less popular ones
- make your bundles stand out with discounts and attract buyers with competitive prices.
You can create bundles in the Bundles tab and the Allegro API. In the Bundles tab, you can also find your sales statistics. There, you will check how many offer bundles and offers with discounts you have sold in the last 30 days.
If all offers in a bundle meet the sharing conditions, we will automatically share the bundle in foreign marketplaces.
What offer bundles are
If you list an offer bundle, customers can buy either one of the offered products of the whole bundle:
You can make offers within a bundle more attractive by granting additional discounts. This way you increase the chances that buyers will buy more than one product from you in one transaction.
How to prepare attractive offer bundles
- Select products that match your offers best. Example: if you sell a laptop, add a mouse and a cover to the bundle.
- Pay attention to the prices of the products in the bundle. Do not offer a premium laptop cover with a budget laptop.
- Consider discounts for customers. Buyers are more eager to buy bundles with discounted prices.
- Add a few different bundles to let your customers select the one that suits them best. Example: when you sell a mobile, add a protective film and a power bank.
- Do not create bundles with too many offers. If the price of the bundle is too high, it may discourage buyers.
How to create an offer bundle
- Go to the Bundles tab.
- Click [add new].
- Click [add offer] and decide which offers the bundle will be displayed in. Select only the offers you list with the buy now option. The bundle will consist of all the offers you select.
- You can add a discount for the purchase of the whole bundle.
You can set any discount for every marketplace you share your offers in. You can also grant a discount only in selected marketplaces. Click [convert to other markets] to automatically calculate the discount amount. The discount amount will be converted to other currencies at the current exchange rate
- After completing all information, click [save bundle]. Done!
How to check which offers are included in a bundle
We will let you know by email when we combine your offers into a bundle. We will send those notifications once a week. You will also find the bundles in the Bundles tab.
How to manage offer bundles
In the Bundles tab, you can:
- see the number of sold bundles
- edit the bundle discount
- create a similar offer bundle based on the bundle you already have
- remove selected bundles ― also those created automatically. We will not create the same bundle automatically again. If you want, you can combine those offers into bundles again on your own.
To edit discounts assigned to a bundle, click [change discount], and edit the price or remove the discount for that bundle.
How to create a similar offer bundle
- Go to the Bundles tab
- Select the offer bundle you want to copy and click [create similar].
- You can freely edit the new bundle — for example, add or change the offer, or set a discount.
- Click [create bundle] — the new bundle is ready!
How to edit the bundle discount in bulk
- Go to the Bundles tab.
- Select offer bundles in which you want to edit the discount.
- Click [change the discounts] in the menu at the bottom of the screen.
- We will display a window with the list of bundles. Provide the percentage-based or fixed-amount discount for all the bundles and click [apply to the bundles below].
- On the list of bundles, in the Applied discount field, you will see both the amount and the percentage of the discount.
- If you want to change the discount amount, you can do it separately for each bundle in the Applied discount field.
- Click [change discount] to confirm the changes.
How to remove selected bundles in bulk
- Go to the Bundles tab.
- Select bundles.
- Click [remove bundles] in the context menu at the bottom of the screen.
Offer bundles and terminated offers
If only one active offer from a bundle is terminated, the entire offer bundle becomes inactive. That means buyers cannot purchase products in that bundle. When you relist those offers, we will activate the bundle automatically.
How we display a discount for offer bundles
In the Buy together section, we display information about the price of products within and outside the bundle.
How we calculate a discount on products in a bundle
The discount amount on a bundle you provide is divided proportionately among all products included in the bundle.
Example
You sell a bundle that consists of 2 products ― the first one is worth 900 PLN and the second one ― 100 PLN. Together they cost 1,000 PLN. You grant a 100 PLN discount ― 10% of the starting bundle price. We will lower the price of both products by 10% ― as a result, the first one will cost 810 PLN and the second one ― 90 PLN after the discount.
If you want to list several different products, or multiple units of the same product in an offer, create a product set. Learn how to sell product sets.
Offer bundles and other promotions and programs
If a bundle includes an offer participating in a promotional campaign that lowers the product price (such as Allegro Prices or Black Friday), it will not be displayed to buyers and its status in the Sales Center will be withheld until the campaign price is no longer in effect.
Display ad on Allegro – frequently asked questions
If you want to promote your store on Allegro, you can rent an advertising slot – a special place on the site where we will display your advertisement.
What is a display ad on Allegro?
A display ad is one of promotion options available on Allegro. With that, you can display an ad in various places on Allegro to promote a product, an offer, or a brand. Those specific places in which we display ad formats are called ad slots.
What is an ad slot and ad format?
Ad slots are special places on Allegro where you can promote your offers. The ad slots are placed in locations frequently visited by the buyers, such as: the Allegro main page, an offers list, and the login page.
An ad format is displayed in the slot. It has a prescribed size and specifications. For example, on the offers list we display a so-called skyscraper:
How much does an ad cost?
- The display ad is sold basing on the number of views and contact from the customers, unlike the Feature option and promoting particular offers.
- The first shopping model is Cost Per Mille (CPM) – where you pay for every 1000 advertising impressions.
- Another shopping model available is a Flat Fee (FF). In this model, you pay a fixed fee for displaying your ad in a selected ad slot for specific duration, for example, one day, a week, or a month.
How is a display ad settled?
If you want to have a display ad, you need to order the service in the Allegro Ads Agency. In the request, declare the period of time you want to use which format, and state the price you have confirmed with the Allegro Ads Agency based on the broadcast price list. The price list (available only in Polish) contains gross prices, which are not subjected to rebates, according to the Ads Agency, and the rebate policy. Check out all the details here (available only in Polish).
Where to find the advertising Terms & Conditions?
You can find the Terms & Conditions on the Allegro Ads page, or in the Dokumenty do pobrania (Documents for download) section.
Got any questions?
If you have any questions concerning ads on Allegro, contact us at reklama@allegro.pl.
What the promotion options are and how to use them
If you want to attract even more customers to your offers on Allegro, take advantage of promotions. You have many options — from the option of adding Smart! Coins to your offers, through Featuring offers, to advertising using Allegro Ads which users will see — for example — on Google.
Those promotion options are available only on allegro.pl
If you want to promote your offers in other marketplaces, use Allegro Ads.
When you can use the promotion options
You need to meet specific requirements to take advantage of those options. You can only buy them in offers that:
- you list from a business account with at least a Neutral sales quality level
- have the Condition parameter: New
- are in the buy now format
- are not a set consisting of different products (for example, you will not be able to feature a shampoo and a conditioner listed as a set).
If the sales quality level on your account drops below Neutral — you have 7 days to improve it before we disable the promotion options in your offers.
What promotion options are available
Feature and Flexible Feature
If you select one of those options when listing your offer in the listing form, it will always be placed higher than the offers of other sellers, who have not used that option. It will appear on the list of promoted products in a given category — if it is also the Top offer of that product — and in the search results.
If your offer is also linked to the product from the Allegro Product Catalog — it can become the Top offer and represent the product. That way, more customers will notice it.
If you choose:
- Feature — we will be promoting your offer for 10 days
- Flexible Feature — we will be promoting your offer for 1 day.
Promo Package
The Promo Package consists of Feature, Bold, and Highlight. If you choose it, we will feature your offer on the list of promoted products in the selected category — if it is also the Top offer of that product — and in the search results.
Additionally, we will:
- make the title of your offer stand out with a bold font and
- display the offer against a blue background
when the buyer:
- goes to the Other offers with this product section on the product page
- clicks [compare X offers] on the product list.
If your offer is also linked to the product from the Allegro Product Catalog — it can become the Top offer and represent the product. That way, more customers will notice it.
Promotion on the category page
If you select this option, your offer will be featured on the page of the category you list your offer in. It will be placed in a special gallery of promoted offers. The gallery contains an offer thumbnail, price, and title. From there, buyers will go directly to your offer page.
You can enable promotion on the category page only in the listing form, in the Promotion options section. You cannot do that in the My Assortment tab.
We display up to 12 offers on one screen in the gallery. The offers change automatically when you refresh the page. When you click [see more offers], we will redirect you to the list of all offers promoted in a given category.
Many people browse category pages — this is the landing page for those who click the category name on the Allegro home page. That is why that promotion option is so attractive.
Example
Go to the Home and Garden category and check how the promoted offers are presented on the category page.
Check the detailed rules of promoting offers on the category page.
How to use the promotion options
You can enable promotion options:
- in the Promotion options section of the listing form — when you list offers
- in the My Assortment tab or by editing an offer — if you want to promote an already listed offer
- through the API.
You can check the exact promotion fees for a given offer in the summary before you list it.
How to enable Promotion options while listing offers
- Go to the listing form.
- Complete the information on the products you sell.
- In the Promotion options section, select the one that fits your needs best:
Here, you can also check the benefits that come with each of the promotion options. To learn more, click on the arrow and read what each of the benefits means:
- Chance to sell — how high the sales will be in a given offer
- Displaying offers at the top of the list — your offers will be displayed at the top of the list of offers linked to the Product Catalog, above the offers that are not promoted
- Priority in the Top offer selection — we will prioritize your offer when selecting the offer to represent a given product. If your offer becomes the one representing the product, we will display it above other, non-featured offers in the search results.
- Possibility to appear in Google — featured products have a chance to appear in the Google network (search engine, YouTube, display ads) as part of the paid promotion carried out by Allegro
- Your offer with zero rates — you can enable payment in installments in your offer. If the product price is lower than 1,000 PLN, we will display a special badge
- Bold — your offer will be bolded on the list of offers
- Highlight — your offer will be displayed on a blue background
- Fee charged per day — if you select Flexible feature or Promo package, we will charge the fees every day.
Managing the promotion options
In the My Assortment tab, you can:
- enable or disable Feature, Flexible Feature, or Promo Package at any time:
- in a given offer
- in several offers simultaneously — select the offers and click [promotion] on the bottom bar
- check what offers you are currently promoting. We will display a special badge next to them, and by clicking on [details], you will be able to see more information about the option and planned changes in the offer promotion
- change the promotion options in your offers
- disable the promotion options for expired offers — that way, you will decide whether to continue promoting them after relisting.
You can also make changes to offer promotions through the listing form when you edit offers.
Managing promotion in auctions
Changes to auction promotion can be made only if no bids have been placed in it.
Why it is worth promoting offers
- Our research shows that you increase the chance to sell a product even seven times.*
- You can present your offers and products on top of the search results.
- We consider featured offers first when selecting the Top offer — the offer representing a product.
- You can grant your customers access to extended periods of 0% installments.
Learn more about the benefits of featuring offers. Go to the My Assortment tab if you want to enable the promotion.
* The average number of transactions per 1 featured offer vs. the average number of transactions per 1 non-featured offer, Allegro internal data, 2020.
Promotion fees
You can check the promotion fees in the table in Appendix No. 4 of the Allegro Terms & Conditions. You can read more about the way we charge fees here.
Payout of funds in the case of payouts with installments
In offers with the Feature, Flexible Feature, or Promo Package options, we enable ZERO Rates. Buyers who purchase in such offers can pay for products in installments (you receive the entire amount at once).
To pay out the funds from sales in offers where the buyer has chosen payment in installments, you need to have the Przelewy24 option enabled in your Allegro Finance balance. If you still have not enabled it — check how to do that.
More promotion options
Apart from standard promotion options, you can also:
- use Allegro Ads
- mark your offers with Smart! Coins
- mark your offers with special badges.
The rules of Promoting on a category page
You must meet special conditions to use the promotion option on the category page. Some products cannot be promoted in this way.
If you want to promote on a category page, you need to meet specific conditions.
You cannot promote items pornographic in nature. Offers for adults only visible on a category page may be removed.
Additional constraints also apply to the descriptions of promoted offers:
- the description cannot include information about your other offers if you have listed adult-only items
- the title cannot contain a web address (exception: the sale of a domain which consists of the a web address mentioned)
- the offer cannot affect Allegro’s reputation.
Offers promoted on a category page cannot redirect to offers which are subject to restrictions (especially by providing a web address).
If your offer violates the rules listed above, we may remove it.
Granting discounts for the purchase of multiple products
Enable rebates in your offers. Draw in more customers and encourage them to buy more.
How to add a discount
- Go to the Discounts tab and click [add new].
- Select whether you grant the discount for purchasing:
- several units of the same product — for example, the same third bulb will be cheaper by 30%
- several different products — for example, any second T-shirt will be cheaper by 20% (the discount will apply to the cheapest of products).
The discount for the purchase of several units of the same product
- Set the discount value. The minimum values for both discount types are as follows:
- 15% for the second product
- 30% for the third product
- 40% for the fourth product
- 50% for the fifth product.
If you enable a 100% discount, we will lower the item’s price to 0.01 PLN, and charge you the minimum sales commission – 0.25 PLN. See the price lists.
The discount for the purchase of several different products
- Select the discount when purchasing several other items and determine from what number of products you want to grant the discount. You can select up to 5 products.
- Enter the discount value for the cheapest one.
- Select products the customer can buy together to get a discount.
- Click [save discount]. Done!
You can also set the discount through our API.
We calculate the discount for several different products in the cart — from the price of the cheapest product.
We also add the discount when several units of the same product are purchased.
The discounted prices are rounded down to grosz (0.01 PLN).
We automatically add the discount and divide it proportionally among all the products after the purchase.
Adjust your price list to the promotion. If you establish that the discount will apply, for example, to every fifth product and will ship four products in one parcel, the cost of a second parcel might put the buyers off. If you offer discounts for purchases in multiple offers, make sure that there is at least one delivery option available that is the same for all these offers. Ideally all these offers should have the same delivery price list.
How to disable a discount
Go to the Discounts tab, search for the discount you want to disable, and click [remove discount].
How the buyer can learn about a discount in an offer
The buyer will see information about the discount:
- on the product page — next to the price
- in the cart
- when they click the buy now option in the offer with a discount.
Frequently asked questions
If there are not enough units left in the offer, we will automatically hide the information about the discount. In the Discounts tab, such a discount will be marked in gray until you restock the products. When you do it, the information about the discount will appear again — on the list and in the offer.
You can find your sales details in the Bundles tab. There, you will check how many offers with discounts you have sold in the last 30 days.
