We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development
. Ensure security, prevent and detect fraud, and fix errors
. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
What Allegro Ads is
Allegro Ads allows you to advertise your offers and gain many new customers. We display ads in the most popular areas on Allegro, on all devices, and in mobile apps.
If you sell on Allegro, you surely want to reach as many customers as possible. Allegro Ads is an advertising tool that will make your products stand out from the competition and help you boost your sales. Thanks to Allegro Ads, you can reach customers exactly when they are searching for products like yours.
What you can gain with Allegro Ads
The main benefit of Allegro Ads is the increased visibility of your offers. Thanks to ads, your products are displayed higher in search results — more customers can see them and may decide to purchase them. Customers who are not familiar with your offers yet have a chance to discover them thanks to the ads.
Flexibility and control over the advertising budget are another advantage. You decide how much you want to invest in the campaign. You can monitor its effectiveness and adjust the budget to the results on a regular basis. You can increase your return on investment by opting for the most effective ads.
Ad formats in Allegro Ads
In Allegro Ads, there are 2 ad formats you can choose:
- Sponsored offers (available on allegro.pl and in all the foreign marketplaces)
- Display ads (available only on allegro.pl).
Sponsored offers are ads that appear directly in search results (even at the top of the list) and, for example, on the product page. Thanks to them, your offers are more visible to customers searching for a similar assortment. Sponsored offers are the best way to start advertising with Allegro Ads — creating an advertising campaign will only take a moment. In the case of Sponsored offers, you pay only for clicks on your ad.
Check how you can start advertising with Sponsored offers.
Display ads allow you to place advertising banners in different locations on Allegro, such as the home page or the space above the search results list. Visually attractive ads allow you to attract customers' attention and redirect them to your offers. All you need to create the simplest display ads is a logo. In the case of Display Ads, you pay for every 1,000 displays.
Check the information on settling Allegro Ads.
Where we display ads
We display Allegro Ads in strategic locations on Allegro. You can be sure they will be visible to buyers. Sponsored offers appear mostly in the search results and on offer pages, which means they reach customers who are ready to make a purchase. You can see display ads on the Allegro home page, above the list of search results, and on the pages of specific products — it helps you effectively build brand awareness and encourage customers to buy your products.
