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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Allegro will launch in Hungary in 2024 — use another marketplace to expand your business abroad
The launch of Allegro in Hungary will bring you new ways of reaching buyers. Learn more about our plans and get ready to sell in another foreign marketplace.
Allegro in Hungary marks another step in the development of international sales
Thanks to allegro.cz and allegro.sk, you can share your offers to buyers from Czechia and Slovakia and benefit from the possibilities of those marketplaces. We continue to improve managing international sales on Allegro — you already have access to the Automatic Pricing tool and simplified offer sharing. We are now preparing to enter the Hungarian market.
We will continue to offer you new ways of expanding your international sales.
What it means for you
Hungary is another marketplace where your offers can be displayed. Hungarian buyers will benefit from payment methods in HUF, deliveries carried out by trusted carriers, and the website and tools in Hungarian. As a result, when the new marketplace launches, your offers will have a chance to reach 10 million potential new customers.
How Allegro will work in Hungary
As in the case of allegro.cz and allegro.sk, our most important rule is: list once — sell everywhere. That is why you do not need to create a new account or list your offers again. You can manage your sales in all foreign marketplaces just as you do on allegro.pl — with the help of familiar tools you use every day.
If you use an external application to manage your sales on Allegro — it will also be possible to manage offers in the Hungarian marketplace through the Allegro API.
Check what you can do right now
- Enable delivery options to Hungary. If you have not dispatched orders to Hungary yet, add delivery options to that country to your shipping price lists:
- Allegro DPD Courier Hungary
- Hungary — international delivery under your own agreement
- Email delivery to Hungary.
If you do it now, you will share your offers in the new marketplace earlier — if they meet all the requirements, we will display them in the Hungarian marketplace on the launch date. Check how to enable international delivery options.
If, as of August 19, you offer Allegro DPD Courier with dispatch to Czechia and Slovakia, we will automatically add dispatch to Hungary — within the Allegro DPD Courier delivery option — to your shipping price lists.
It means that — from August 19 — customers from allegro.pl will be able to make purchases in your offers using a delivery option with dispatch from Poland to Czechia, Slovakia, and Hungary. However, we will only share your offers in the Hungarian marketplace on the launch day of the new domain.
If you do not want to offer dispatch from Poland to Czechia, Slovakia, and Hungary within Allegro DPD Courier on allegro.pl — you can remove it from your shipping price lists. In addition, before Allegro launches in Hungary, you will be able to disable sharing your offers in that marketplace permanently.
- Allegro in Hungary will work similarly to allegro.cz and allegro.sk. You will handle orders from the Hungarian marketplace as usual — they will look like other orders. There will only be one exception: we will display all amounts in HUF. Thanks to the Currency Converter, you will quickly exchange your sales funds to PLN or other currency. You will have the possibility to add a separate account for payouts. Once we launch the Hungarian marketplace, payouts in HUF without the currency conversion will only be available to accounts held in Hungary.
Before the new marketplace launches, we will publish more details about selling in Hungary on our website.
The website will be regularly updated with tips and information. We will keep you informed in the News and via email.
Get to know the Hungarian e-commerce market
To prepare yourself for the launch of Allegro in Hungary, learn more about the local market characteristics. It will help you adapt your offers to Hungarian customers better.
- The Hungarian market comprises 10 million customers — together with Czechia and Slovakia, it gives you access to over 25 million potential customers.
- Surveys carried out among Hungarian customers show that 35% of them buy online in foreign e-commerce platforms — we will make their experience easier by adapting payment methods and using HUF, offering deliveries from trusted carriers, and providing the website and tools in Hungarian.
- Courier delivery to the buyer's doorstep is one of the most popular delivery options among Hungarian buyers — if you have not dispatched orders to Hungary yet, add the courier delivery options to that country to your shipping price lists.
