We have introduced the changes for sellers announced for August 19

We have updated the list of protected brands and clarified the rules for selling products of those brands

On Allegro, you can list products of protected brands if:

• you hold a business account
• you confirm that you are familiar with the Brand Protection Conditions
• you ship orders from the European Economic Area.

What we have changed

• we have added new brands to the list and removed others — you can check them in this PDF
• we have clarified that the ban on selling protected brands does not apply to sellers whose account is registered with details of an entity residing or with a fixed establishment in Great Britain or Switzerland (non-EEA countries)
• we have clarified that the Brand Protection Conditions do not apply to charity offers.

Basis: preventing misuse (sub-paragraph 14.1 (g) of the Allegro Terms & Conditions).

We have updated the Terms & Conditions in relation to the DAC7 regulations

What DAC7 is about

DAC7 — the Council Directive (EU) 2021/514 of March 22, 2021 — is a legal act that improves reporting mechanisms between EU member states. It highlights income from sales on online trading platforms that operate in the EU — such as Allegro or Allegro Lokalnie.

On July 1, 2024, the provisions of the Act (available in Polish) implementing the directive in Poland came into effect. The Act requires us to collect, verify, and report information about you and your sales to the tax authorities — if you exceed a specified sales threshold on Allegro or Allegro Lokalnie.

What the change to the T&C consists of

• We have updated the Allegro Privacy protection policy: the DAC7 regulations oblige us to process the personal details of sellers, including the taxpayer's Tax Identification Number (TIN). Consequently, we have added another purpose of processing personal details.
• We have also included in the Terms & Conditions sanctions that may be imposed on sellers who fail to provide us with the details required by the DAC7 regulations — this is now one of the reasons for withdrawing from the agreement with sellers. Learn more about the obligations arising from the DAC7 regulations.

Basis: imposing certain obligations by governmental authorities (sub-paragraph 14.1 (b) of the Allegro Terms & Conditions).

We have extended the scope of the Professional and Expert Subscription and updated the rules for using banners on the product page and list of offers

If you have the Professional or Expert Subscription, you can take advantage of a new option — we will automatically update prices in those of your offers in foreign marketplaces where you enabled the Price Converter. We will do it each time the reference exchange rate of the currencies, announced by the European Central Bank on the day before the day of the currency conversion, changes by at least 1%.

The prices of Subscriptions have not changed.

At the same time, we have updated the rules for using banners on the product page and list of offers— they cannot imitate badges we grant sellers within programs such as the Super Seller program.

Allegro Subscription: what it offers and why you should activate it.

Basis: changes in the scope of services provided (sub-paragraph 14.1 (j) of the Allegro Terms & Conditions).

We offer a new UPS delivery option from Poland to Slovakia

You can enable the new delivery options:

• Allegro UPS Courier Slovakia
• Allegro UPS Courier Slovakia payment on delivery

on a business account. You can dispatch parcels through our free tool — Ship with Allegro — or through integrating external tools (for example, Baselinker) with the Ship with Allegro API.

You can hand parcels over:

• during a one-time courier pick-up or a fixed pick-up
• at a UPS dispatch points.

Basis: changes in the scope of services provided, including the introduction of new services (sub-paragraph 14.1 (j) of the Allegro Terms & Conditions).

We have updated the Allegro Ads Terms & Conditions

We have updated the provisions regarding display ads and Ads Express.

Display ads

We are committed to making display ads relevant and as helpful to buyers as possible. That is why we have added a new provision obliging advertisers to create display ads that will not:

• be misleading
• redirect to websites other than Allegro
• contain promotional information (such as deal, cheap, only at our store, sale, best price, etc.)
• indicate percentage and amount discounts.

Ads Express

Ads Express allows you to easily enable ads — without signing in to the Allegro Ads dashboard. The tool automatically selects the best offers and advertises the ones with the best chance of selling. Ads can be displayed in the Allegro advertising space and outside it. Ads are displayed in external spaces through Google.

Today, we have disabled the option of selecting whether a given ad is displayed only on Allegro pages or also outside Allegro. It is not be possible to resign from displaying ads on Google. That allows us to simplify the Ads Express form even further and make it coherent with the offer advertising option in the listing form. In addition, by displaying ads on Allegro and Google, you can increase their audience.

This change will not increase the budget you set while creating a campaign.

Learn more:

• Display ads in Allegro Ads
• What Ads Express is and how to use it.

We have clarified how our recommendation system works

We display offers, products, and classifieds based on a recommendation system. It accounts for factors like the offer title, how many times the offer has been viewed by buyers, the number of purchases made in it, and so on.

What we have changed

• We have clarified the description of the two-stage recommendation system and the meaning of each factor.
• We have added, for example, the product condition or the number of seller’s positive ratings to the factors affecting the order of offers, classifieds, and products you see in recommendations.

Basis: improving the operation of the website and the user service (sub-paragraph 14.1 (d) of the Allegro Terms & Conditions).

We have updated the rules regarding images, registration, and product sets, and introduced editorial changes

We will tag images from the Product Catalog edited with the use of artificial intelligence

We use artificial intelligence to edit images in the Allegro Product Catalog. We will tag such images with a Created with an AI watermark.

Consequently, we have included this exception in the Terms & Conditions (as a rule, captions are not allowed on images placed in offers).

What a thumbnail is and how to set it according to our rules.

Basis: technological and functional changes (sub-paragraph 14.1 (i) of the Allegro Terms & Conditions).

We have limited the number of offers that you can list on a new account within 30 days of listing the first offer

You can list a maximum of 20,000 offers on a newly created account.

We will increase that limit to 200,000 offers if — within 30 days of listing the first offer on the newly created account — you:

• maintain Neutral or higher sales quality level
• do not violate the provisions of the Terms & Conditions regarding linking offers to the Allegro Product Catalog and adding products to the Catalog
• keep using the correct EANs (GTINs) in your offers.

If you do not meet the requirements listed above on this account — the limit of 20,000 offers will remain. We will check again in another 30 days to see if you meet the requirements for changing the limit to a higher one.

How to create another business account with the same tax identification number.

Basis: improving the operation of the website and the user service (sub-paragraph 14.1 (d) of the Allegro Terms & Conditions).

We have updated the rules for listing product sets

We have clarified that you can only list a single product within one offer — unless you use the product set option. It is available in the listing form and the API.

If the Allegro Product Catalog contains a set created by the manufacturer — you do not need to add every element of that set as a separate product. Sets created by the manufacturer should come with an EAN (GTIN) or manufacturer's code.

What are product sets.

Basis: improving the operation of the website and the user service (sub-paragraph 14.1 (d) of the Allegro Terms & Conditions).

Allegro Lokalnie: we have clarified the provisions regarding features available for classifieds

We have included in the Terms & Conditions that the same features — Komfortowe (Comfort) and Premium — are available for the buy now and free classifieds on Allegro Lokalnie.

In classifieds with auctions, you can only select the Komfortowe (Comfort) feature.

How to feature a classified ad on Allegro Lokalnie.

Basis: changes in the scope of services provided (sub-paragraph 14.1 (j) of the Allegro Terms & Conditions).

We have introduced editorial changes to Appendix No. 4 to the Allegro Terms & Conditions (Fees and sales commissions)

• We have changed the names of certain subcategories with accessories to Accessories. For example, the category: Skiing and Snowboarding Accessories has been renamed Accessories.
• We have simplified the layout of Appendix No. 4: at the beginning of it, we have placed general provisions that apply to all marketplaces. They are followed by provisions specific to individual marketplaces.

Those changes do not affect the fee rates.

Learn more about fees on Allegro.

Basis: editorial change (sub-paragraph 14.1 (k) of the Allegro Terms & Conditions).

We have clarified the ban on selling used ESD software

We have clarified that the ban applies to the sales of used digital software sent electronically.

Learn more about the rules for selling software.

Basis: preventing misuse (sub-paragraph 14.1 (g) of the Allegro Terms & Conditions).