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General rules for listing products in the Fashion category
- Make sure that the description is detailed and honest. In the description, include information that is often looked up and not visible in the photos, such as details related to size, material, fit, purpose, or model.
- Complete parameters — the product features. This will help customers find exactly what they are looking for.
- You can complete the size chart in selected categories. Charts help you describe your products more accurately and present their sizes in a clear way. Learn more.
- Encourage customers to make a purchase in your offer with high-quality photos and an adequate thumbnail.
- Remember that some products are suitable for specific seasons. It is recommended that you adjust marketing activity to them.
Thumbnails
- Present products in a neutral way. Do not use vulgar language. You cannot present the product in use, in the context of its use, or any other reference that gives it a sexual character.
- You can show the product on a model or — in the case of multipacks — in a packshot, which is a product photo.
- In the photo, slightly blur out the intimate body parts of the model (such as nipples or groin).
You can show the product and model in the photo only once (except multipacks). - Do not add any graphics or captions to the photos.
- In the Fashion category, it is forbidden to present products designed specifically for erotic purposes, such as pantyhose with a hole or bodystocking (the combination of a bodysuit and stockings).
- Present only the main product you are selling without the packaging.
- Use a front angle.
- The model or product should take up around 80% of the photo height and/or width.
- Do not show the product from the side or back. In the case of panties, you should present the product from the front. If the panties have a caption on the back side, they should be presented in a packshot in the first photo.
- Do not show the product on a model from different angles.
- Do not show the box/packaging.
- Do not show multipacks as a combination of the model and packshots in one photo.
- Do not upload photos with visible intimate parts. If intimate body parts are visible on the product, they should be blurred out so that the product is fully visible.
- Do not add photos showing actions related to the product, such as sticking covers onto the nipples.
- Do not zoom in on product details.
- Show the product on a model.
- You can show the product and model in the photo only once.
- Do not add any graphics or captions to the photos.
- The model or product should take up around 80% of the photo height and/or width.
- Use a front angle.
- The photo must present the whole product — do not crop it.
- Do not show the product on a model from different angles.
- The model should not take up more or less than 80% of the photo height and/or width.
- The product should be clearly visible in the photo.
- Do not zoom in on product details.
- Do not add any text in the background.
- Do not zoom in on product details in the thumbnail.
- Do not show the product on a model from different angles.
- You can show the product and model in a photo only once (except multipacks).
- The model or product should take up around 80% of the photo height and/or width.
- Use a front-angle photo for the thumbnail.
- Do not add a photo of the pair of shoes.
- Do not show the shoe or shoes on a model in the photo.
- Use only a side photo of the shoe or shoes (and not, for example, a shot from above).
- Use only a photo in which the shoe's toe box tip is pointing right.
- The photo must not be cropped — the whole product must be visible.
- Do not show the product (shoe or shoes) multiple times in one photo.
- Do not add any graphics or captions to the photos.
- Do not add any additional details to the photos.
- Do not show the box/packaging in the photo.
- The shoe should not take up less than 80% of the photo width.
- Use a single color background — white or one of the attached gray and beige tones.
- The photo resolution must be at least 360 px
- Show the product in a packshot, not on a model.
- You can show the product in the photo only once.
- Do not add any graphics or captions to the photos.
- The photo must show only the main product you are selling without the packaging.
- The product should take up around 80% of the frame width.
- The photo must not be cropped — the whole product must be visible.
- Background color: white.
- The photo resolution must be at least 360 px.
- Show the product in a packshot, not on a model.
- You can show the product in the photo only once.
- Do not add any graphics or captions to the photos.
- The photo must show only the main product you are selling without the packaging.
- The product should take up around 80% of the frame width.
- The photo must not be cropped — the whole product must be visible.
- Background color: white.
- The photo resolution must be at least 360 px.
- Show the product in a packshot, not on a model.
- You can show the product in the photo only once.
- Do not add any graphics or captions to the photos.
- The photo must show only the main product you are selling without the packaging.
- Take a front-angle photo of the product.
- The product should take up around 80% of the frame width and/or height.
- The photo must not be cropped — the whole product must be visible.
- Background color: white.
- The photo resolution must be at least 360 px.
- Show the product in a packshot, not on a model.
- You can show the product in the photo only once.
- Do not add any graphics or captions to the photos.
- Take a front-angle photo of the product.
- The product should take up around 80% of the frame width and/or height.
- The photo must not be cropped — the whole product must be visible.
- Background color: white.
- The photo resolution must be at least 360 px.
- Show the product in a packshot, not on a model.
- You can show the product in the photo only once.
- Do not add any graphics or captions to the photos.
- Take a front-angle photo of the product.
- The product should take up around 80% of the frame width and/or height.
- The photo must not be cropped — the whole product must be visible.
- Background color: white.
- The photo resolution must be at least 360 px.
- Show the product in a packshot, not on a model.
- You can show the product in the photo only once.
- Do not add any graphics or captions to the photos.
- Take a front-angle photo of the product.
- The product should take up around 80% of the frame width and/or height.
- The photo must not be cropped — the whole product must be visible.
- Background color: white.
- The photo resolution must be at least 360 px.
- Show the product in a packshot, not on a model.
- You can show the product in a photo only once — avoid zoom-ins.
- Do not add any graphics or captions to the photos.
- The photo must show only the main product you are selling without the packaging.
- The product should take up around 80% of the frame width.
- Take a photo of the product from a three-quarter view and slightly above.
- Temple tips should be pointing right in the photo.
- The photo must not be cropped — the whole product must be visible.
- Background color: white.
- The photo resolution must be at least 360 px.
- Show the product in a packshot, not on a model.
- You can show the product in the photo only once.
- Do not add any graphics or captions to the photos.
- The product should take up around 80% of the frame width.
- Take a photo of the product from a three-quarter view.
- The visor must be pointing left.
- The photo must not be cropped — the whole product must be visible.
- Background color: white.
- The photo resolution must be at least 360 px.
appearance: light theme