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What the Deal Zone is and how to get the crossed-out price badge
The Deal Zone is a special section where we present attractive offers marked with dedicated badges.
What the benefits of the crossed-out price badge are
Thanks to it, your offers will be displayed in the Deal Zone. Each buyer sees offers we have selected just for them — based mostly on their activity on Allegro. This way, you have a higher chance to reach potential customers who are interested in what you have to offer.
We display offers marked with badges on the Deal Zone page and in various Allegro sections — for example, on the home page or in other places with information on promotions.
In the Deal Zone, we also display the offers you submit for promotional programs and campaigns — for example, Allegro Days. This makes your offers even more attractive.
What you need to do to have your offers displayed in the Deal Zone
Make sure you have:
- a business account
- at least a Neutral sales quality.
Other conditions differ depending on the badge you want to get.
Badge types in the Deal Zone
In the Deal Zone, we display offers with a few types of badges:
- fixed — the Deal badge we grant automatically
- periodic — we re-run them periodically, such as Allegro Days
- seasonal — we launch them during a given season, such as Smart! Week or Black Week.
The Deal badge
Within the Deal badge, we display the percentage of an offer price discount. We calculate it in relation to the lowest price of a product in that offer in the last 30 days before the discount. That price is displayed crossed out.
What offers we grant this badge to
We automatically grant the Deal badge to offers that:
- include a new product — we do not grant the Deal badge to products for which the Condition parameter is not available
- have had their product price reduced by at least 5%, but no more than 60%, compared to the lowest price in that offer in the last 30 days
- have been active on Allegro for at least 24 hours — we can determine the lowest price in the last 30 days only after that period
- are not listed in one of the categories excluded from the campaign
- have not been excluded from the campaign because we found them unattractive — to determine that, we mostly take the price and sales performance into account. For example, we check the difference between the offer price and the lowest price of a given product on Allegro. We also look at the offer's sales results, popularity, and buyers' interest. We exclude such offers because we want to show buyers attractive products at reasonable prices and ensure the value of the Deal badge.
Other restrictions on promoting offers in a given marketplace still apply. It means that the badge will not be available, among others, in offers of sellers who have been barred from participating in campaigns, or in offers with medical devices on allegro.pl, for which sellers have not completed the required consents.
How long we display the Deal badge
We will display the Deal badge in your offer for a maximum of 30 days. If the offer no longer meets the badge conditions due to a change within this period, we will stop displaying the badge.
Example
- You update the price of your offer to 10 PLN. The lowest price of this offer in the last 30 days is 11.10 PLN, so the discount equals about 10%.
- On April 5, we automatically grant this offer the Deal badge for 30 days — until May 5.
- On April 15, you update the price of this offer to 9.80 PLN. The current lowest price of this offer in the last 30 days is 10 PLN, so the discount equals 2%.
- Your offer no longer meets the conditions of the Deal badge, so we stop displaying it even though 30 days have not passed yet.
You can also disable the Deal badge on your own. To do that, contact us.
In what categories we do not grant the Deal badge
The list of categories in which we do not grant the badge differs between marketplaces. Click a headline to see the excluded categories for a given market.
- Real Estate (20782)
- Automotive — Cars (149)
- Automotive — Motorcycles and Quads (300685)
- Automotive — Other Vehicles and Boats (4079)
- Health — Medicine Cabinet Essentials — OTC Medications (122432)
- Home and Garden — Equipment — Fun Gadgets (121237)
- Home and Garden — Equipment — Holiday and Seasonal Decorations — Fireworks (300733)
- Sports and Travel — Militaria — Self-Defense (253956)
- Supermarket — Groceries — Alcohol-free (261477)
- Supermarket — Pet Supplies — Non-Prescription Veterinary Drugs (321823)
- Collections and Art — Collections — Militaria — Weapons (3690)
- Collections and Art — Collections — Tobacco Accessories (47937) excluding Lighters (47956)
- Culture and Entertainment — Games — Board Games — Adult Games (256617)
- Kids — Kids' Feeding — Kids' Food — Modified Milk — First milk (256973)
- Kids — Kids' Feeding — Kids' Food — Modified Milk — First milk (256973)
- Electronics — Consumer Electronics and Household Appliances — Electronic Gadgets — Accessories for Tobacco Heaters (321903)
- Health — Natural Medicine — Vaporizers (321959)
- Collections and Art — Collections — Tobacco Accessories — Other (47957)
- Collections and Art — Collections — Tobacco Accessories — Accessories (78995)
- Collections and Art — Collections — Tobacco Accessories (47937)
- Collections and Art — Collections — Militaria — Weapons (3690)
- Collections and Art — Collections — Militaria — Chivalry — Knights — Weapons (93543)
- Collections and Art — Collections — Militaria — Literature (3724) — only products with the following parameters:
- Kind: Books
- Topic: Armored weapons
- Publication year: from 1945
- Collections and Art — Collections — Model Building — Modeling Blueprints — Armored Weapons (3612)
- Electronics — Consumer Electronics and Household Appliances — Electronic Gadgets — Accessories for Tobacco Heaters (321903)
- Health — Natural Medicine — Vaporizers (321959)
- Sports and Travel — Militaria — ASG (253882)
- Sports and Travel — Militaria — Air Guns (253883)
- Sports and Travel — Militaria — Self-Defense — Kubotans (253967)
- Sports and Travel — Militaria — Paintball (253955)
- Sports and Travel — Militaria — Other (253063)
- Home and Garden — Equipment — Holiday and Seasonal Decorations — Fireworks (300733)
- Collections and Art — Collections — Militaria — Chivalry — Knights — Weapons (93543)
- Collections and Art — Collections — Model Building — Modeling Blueprints — Armored Weapons (3612)
- Electronics — Consumer Electronics and Household Appliances — Electronic Gadgets — Accessories for Tobacco Heaters (321903)
- Health — Natural Medicine — Vaporizers (321959)
- Sports and Travel — Militaria — Archery (253927)
- Sports and Travel — Militaria — Self-Defense — Handcuffs (253971)
- Collections and Art — Collections — Tobacco Accessories — Accessories (78995)
- Collections and Art — Collections — Tobacco Accessories — Classic Pipes (126044)
- Collections and Art — Collections — Tobacco Accessories — Water Pipes (126045)
- Collections and Art — Collections — Tobacco Accessories — Other (47957)
- Kids — Kids' Feeding — Kids' Food — Modified Milk — First milk (256973)
