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What Features (promotion options) are
Use promotion to attract even more customers to your offers on Allegro.
Take advantage of promotion options to increase your chances of selling. Below, you can find a complete guide to different ways you can feature your offers on Allegro.
Types of promotion
You can select the option that best fits your sales strategy. You can choose:
- a Feature
- a Flexible Feature
- promotion on the category page.
Feature or Flexible Feature
When you select one of these options, your offer will frequently appear in search results under the Promoted products or Promoted offerssections — above the offers of sellers who do not use promotion. It will also be visible on the list of promoted products in a given category (if it is a Top offer).
In search results:
- we do not display these sections in the view of sorting by relevance. However, promoted products matching the buyer's query have a higher chance of ranking over non-promoted products.
- for other sortings, we display featured offers in the Promoted products or Promoted offers sections — they are visible above the products that sellers do not promote.
Differences between a Feature and Flexible Feature
Both options work similarly — however, they differ in the promotion cycle length and billing method.
- If you are experimenting and want to see what works best for your offer — choose a Flexible Feature. We will promote your offer in 1-day cycles, that we renew every 24 hours.
- If you already know how you want to promote your offers and prefer a lower initial fee — choose a Feature. We will promote your offer in 10-day cycles. This means the fixed fee for enabling the Feature is charged once every 10 days.
Promotion on the category page
When you enable this option, we may display your offer in the Może tego szukasz? carousel on the category page. We will promote your offer in 10-day cycles.
Buyers will see your offer's thumbnail, price, and title. From there, they can click through to your offer page.
We display up to 30 offers in the carousel.
- The first 3 offers are selected based on our recommendation system, which picks offers according to buyer behavior.
- The rest of the offers will be selected randomly.
Who and in what offers can enable promotion
Before enabling promotion, make sure your account and offers meet the requirements. You can promote offers in the Polish, Czech, Slovak, and Hungarian marketplaces.
What the requirements regarding sellers are
You can use promotion options if:
- you hold a business account
- your sales quality level is at least Neutral.
What the requirements regarding offers are
You can enable promotion options if you meet all of the following requirements:
- you sell with the buy now option
- you list products with the following Condition parameter value: New, Digital product, Collectible product, or Investment product
- your offer is not a set of different products (for example, a shampoo and conditioner). Your offer can be a multipack — meaning multiple units of the same product (for example, a six-pack of drinks).
What you can gain with promotion
- You increase your chances of your offers ranking higher in search results. Across all sorting options, promotion is one of the factors we consider when determining the display order.
- Your offer gets a chance to represent a given product Each product from the Allegro Product Catalog has a representative — a Top offer.
- When selecting the Top offer, our algorithm relies on many factors — primarily promotion.
- If your offer does not become a Top offer, on allegro.pl, it will be available under the [see X offers] button, where promoted offers are also visible higher up.
Your buyers can use 0% installments (Raty Zero) on allegro.pl. Buyers from Poland can use free installments (0% APR), which significantly boosts the attractiveness of promoted offers. Such offers feature a special blue raty zero badge. Buyers can apply for up to 20 zero-interest installments for amounts ranging from 1,000 PLN to 20,000 PLN. Read more about when you can sell in installments.
Your offer may appear on Google. Features allow you to highlight your offers beyond Allegro. Promoted offers are included in a pool of offers eligible to be displayed on Google as part of our paid advertising.
How to manage promotion options
You have full control over when and for how long you promote your offers. You can manage promotions using various tools.
Listing form
You can enable and disable individual Features and Promotion on the category page in the form.
To enable promotion:
- Go to the listing form.
- Provide information about the product you sell.
- Go to the Promotion options section and select the option that suits you best: Feature, Flexible Feature, or Promote on the category page
You can change or disable a promotion option in the listing form — if you edit your offer.
The My Assortment tab
In the My Assortment tab, you can:
- enable or disable a Feature and Flexible Feature:
- in a selected offer
- in multiple offers at the same time — select offers and click [promotion] on the lower bar
- check what offers you are currently promoting — we will display a special badge next to them, and by clicking on [details], you will be able to see more information about the option and planned changes in the offer promotion. You can also check which of your offers gained Features free of charge.
- change the promotion type in your offers: for example, from a Flexible Feature to a Feature.
- disable promotion options in expired offers — you can decide if you want to promote them further after relisting.
Discount Center
In the Discount Center, you can enable promotion in offers for which you have discounts.
In the Discount Center, you can activate discounts for product promotion. You can do it as part of the planned promotional campaigns. Discount types depend on the specific campaign.
We will prepare for you a list of offers in which you can activate the discount. Select the ones that you want to promote. You can be sure that they come with a discount — you do not need to look up offers that qualify for the discount on your own. This allows you to manage promotion options more quickly. In some cases, you can also indicate the offers for which you want to use discounts yourself.
Learn more about offer discounts and find out how to activate them.
Allegro API
- Before integrating, register your app in the developer dashboard to obtain credentials. You can find guidelines on how to do that in the Allegro Developer Dashboard.
- See what promotion packages are publicly available for a given offer.
- Enable the selected promotion package or change the current settings for a given offer.
- You can check the current offer promotion status and information about active packages any time.
How we charge the promotion fees
- In the case of Features, you pay when you enable them. For every sale, we charge an additional sales commission for featured offers. It amounts to 0.75 of the basic sales commission and is collected separately.
- If you only use Promotion on the category page, we only charge a fixed fee, without additional sales commission.
- Promotion fees may vary if you receive a free Feature package.
Use the fee calculator to estimate the actual cost of offer promotion.
1-day Flexible Feature
- Fee for 1 day: 2.90 PLN gross.
- Additional sales commission on each sale: 0.75 of the sales commission value applicable in a given category.
10-day Feature
Rate for most categories, excluding the categories listed below.
- Fee for 10 days:
- in Culture and Entertainment — 2.90 PLN gross
- in the following subcategories: Women's Jewelry, Men's Jewelry, Kids' Jewelry, Wedding Jewelry, Piercing, Clothing, Footwear, Accessories, Clothing and Footwear in the Kids category, as well as in Erotic Lingerie and Clothing in the Health category — 5.90 PLN gross.
- in other subcategories — 19.90 PLN gross.
- Additional sales commission on each sale: 0.75 of the sales commission value applicable in a given category.
Promotion on the category page
- Fee for 10 days: 29.90 PLN gross
- Additional sales commission on each sales: n/a.
Detailed rates can be found in Appendix No. 4 of the Allegro Terms & Conditions. You can check the total cost in the summary, when you list or edit an offer.
Where to check offer promotion fees
- Go to the Settlements with Allegro tab.
- Select the operation type filter. You will see the costs for marketing actions we have already charged.
You can check the prognosis of costs that will soon be added to your bill — including recurring fees and sales commissions for Features — in the Upcoming automatic fees tab.
Features free of charge
From offers that meet requirements and have attractive prices, our algorithm selects a daily pool of offers that receive a 1-day Feature free of charge under the Features for great prices program.
Within the Feature free of charge, we grant:
- Fee for 1 day: 100% discount
- Additional sales commission on each sale: 100% discount.
You do not need to apply to join the Features for great prices program. If your offer qualifies for it, we will automatically enable a 1-day Feature. After 24 hours, we will disable it and carry out another offer qualification process. We take into account offers that you have not promoted for the last 60 days.
Frequently asked questions
What does it mean that the fees are recurring?
One fee cycle is:
- 10 days — for a Feature and Promotion on the category page
- 1 day — for a Flexible Feature.
When you promote an offer, we will charge the fee for the first cycle in advance. If you continue to promote the offer after that time, we will charge fees for the next cycle.
Example
If you use a Feature and promote an offer for 20 days, the fee will be added to your invoice twice: on the 1st and 11th day of the offer.
I am cancelling the paid option within 12 hours of listing the offer. Will you refund me the fee?
No. We do not refund the fees charged in advance. You can find the fees for Features in the Upcoming automatic feestab.
How to check when my promotion cycle ends?
You can check this in the Settlements with Allegro tab in the Operations History section. A cycle lasts for 10 days from the day we charge the fees. In the My Assortment tab, you can add a Feature column to your view, where we will display the type and status of the Feature in a given offer.
You can also check the future fees in offers. To do that, go to the Upcoming automatic fees tab.
How do you calculate an additional sales commission for featured offers?
We calculate it each time the sale is made, similarly to the standard sales commission.
An additional sales commission for featured offers is the same for regular and business accounts. It amounts to 0.75 of the sales commission in a given category, as specified in Appendix no. 4 to the Allegro Terms and Conditions — Part IV. Fees for additional options. Sales commission for featured offers is accounted for on your billing as a separate position (besides the standard sales commission). We charge fees for additional services separately.
What should I do so that the promotion fee is not charged for the next cycle?
Disable the promotion in a given offer. You can do this immediately or schedule it to be disabled at the end of the current billing period. You can do it by editing the offer or directly in the My Assortment tab.
Example
If you enable a Feature on February 14 at 3:00 p.m, and only want to promote the offer for 10 days, schedule to turn it off right away. You can also manually disable a Feature on February 24 just before 3:00 p.m.
What happens if you end an offer with a promotion option?
We do not charge promotion fees in offers that ended. If you do not want to promote them after relisting, disable the promotion options.
If you do not disable promotion in offers that ended, we will charge you the fee for the next cycle after you resume it — we will also charge the sales commission fee for featured offers. If you resume an offer while the previous billing cycle is still ongoing, the next fee will only be charged when the subsequent cycle begins.
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