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What Customer profiles in Allegro Ads are and how to enable them
Customer profiles in Allegro Ads are a way to target ads at a precisely selected group of customers on Allegro. Thanks to them, we display your ad only to selected people visiting our website.
Customer profiles in Allegro Ads are a way to target ads at a precisely selected group of customers on Allegro. Thanks to them, we display your ad only to selected people visiting our website.
You can create Customer profiles:
- if you have special Allegro Ads permissions
- for two types of Display ads — Home page ad and Flexible banner.
You can use more than 140 characteristics — we gathered them based on our data concerning Allegro visitors. We developed them based on:
demographic characteristics:
- age
- gender
- the way buyers use Allegro — shopping with Allegro Smart!, shopping with invoices
interests — divided into:
- categories — data on browsing offers from all the categories
- subcategories — data on browsing offers from specific subcategories
- customer types — data on browsing offers from different categories and other details.
If you want to target your ad based on more than one:
- demographic characteristic — we will display your ad to the people that meet all the selected conditions. This way, you will narrow down your recipient group
- interest characteristic — we will display your ad to the people who meet at least one of the conditions — you will broaden your recipient group.
When you select demographic characteristics and interests, the ad will be displayed to buyers who meet all the selected demographic characteristics and at least 1 of the selected interests.
Examples
To create a Customer profile, you select the demographic characteristics: men aged 25 to 34 and 35 to 44. We will display your ad to men aged 25 to 34 or men aged 35 to 44 years old.
To create a Customer profile, you select characteristics connected to the buyer's interests: Remontujący mieszkanie (renovating a flat) and Gotujący i zainteresowani kuchnią (interested in cooking). We will display the ad to those whom we recognized as Remontujący mieszkanie (renovating a flat) or those identified as Gotujący i zainteresowani kuchnią (interested in cooking), or those who meet both conditions.
To create a Customer profile, you select the demographic characteristics: men aged 25 to 34 and 35 to 44 years old and characteristics connected to the buyer's interests: Remontujący mieszkanie (renovating a flat) and Gotujący i zainteresowani kuchnią (interested in cooking). Then, we will display your ad to those whom we identify as:
- Remontujący mieszkanie (renovating a flat) — only if they are men aged 25 to 34 or 35 to 44 or
- Gotujący i zainteresowani kuchnią (interested in cooking) — only if they are men aged 25 to 34 or 35 to 44, or
- Remontujący mieszkanie (renovating a flat) and Gotujący i zainteresowani kuchnią (interested in cooking) — only if they are men aged 25 to 34 or 35 to 44.
How to enable Customer profiles
- Sign in to your account in the Allegro Ads dashboard.
- Click [create campaign].
- Select Display Ads and click [configure campaign].
- Name the campaign and the ad group (the names will be visible only to you).
- Add a brand or select the one for which you want to create the campaign.
- Click [add advertisement].
- Select the ad type — Flexible banner or Home page ad.
- Complete all the fields and add banners to your ad.
- Select your ad-targeting model — Customer profile.
- Click [edit] next to the Demographics or Interests section and select Customer profiles that interest you. Your ad will target that group.
- Determine your daily budget, the CPM rate, and dates of display. Optionally, you can state your total budget.
- Click [create campaign] to send it to us for verification. We will display it on Allegro if it complies with the display rules. Next to the campaign, you will see the on status. If we reject it, we will provide you with the reason. Then, you can correct the ad according to our comments and resubmit it for verification.
What if you do not select any customer profile
In such a case, we can display your ad to everybody on Allegro. Then, your daily budget may be used up faster, and the ad efficiency may be lower than in the case of ads targeted at selected groups of recipients. You can also take advantage of another way of targeting ads — retargeting. In that case, we will display your ads to recipients based only on the categories they browse.
