What a sales rating is

When buyers give you a rating:

• they declare whether they recommend shopping at your store — by clicking thumbs up (they recommend it) or thumbs down (they do not recommend it)
• they rate two areas: compliance with the description and customer service — depending on whether they are satisfied, they can award you from one to five stars in each of those areas One star is the lowest rating, and five stars is the highest one.
• they can add a comment — however, that is not mandatory
• they can justify their decision — it is not mandatory for positive ratings. However, if the buyer selects that they do not recommend buying from you, they need to provide a reason.

Where we display information about sales ratings

• In the Ratings Received tab — there, you can find all buyers’ ratings from the last 12 months.
• On the Rating list — buyers can access it by clicking all ratings and reviews in the About the seller section. Based on this information, buyers can check whether you are a trustworthy and recommended seller.
• In the Sales Quality dashboard — in the Recommendations from buyers metric, we award you points based on the ratings your buyers have left in the last 30 days.

How we calculate the recommendation percentage

We calculate it with the following formula:

Recommendation percentage = (the number of unique Recommended ratings from the last 12 months ÷ (the number of unique Recommended ratings from the last 12 months + the number of unique Not recommended ratings from the last 12 months )) x 100

We round the result to the nearest tenth — for example:

• 0.99950 x 100 =99.950 ≈ 100%
• 0.99949 x 100 =99.949 ≈ 99,9%.

Which ratings we do not account for in your statistics

Removed ratings

In the recommendation percentage and the Recommendations from buyers metric, we do not account for ratings that have been removed — by customers or by us. We also do not display removed ratings on the Rating list or in the Ratings Received tab. We will only display information about the number of removed ratings.

Excluded ratings

We may exclude some ratings from your recommendation percentage and the Recommendations from buyers metric. Next to such ratings, you will see the information: Rating does not count towards average and a question mark icon. When you hover over it, you will learn why we do not consider a given rating in the statistics.

There may be 4 reasons for that.

• The buyer has already rated another purchase from this seller that has been made recently — we can include in the seller's statistics several ratings from the same buyer, on the condition that they rated the purchases made at least 3 days apart. We do this to prevent abusing that option.
• The rating refers only to the time of delivery estimated by Allegro that the buyer saw in the offer — and that is clearly stated in the comment the buyer added to the rating (you dispatched the parcel as declared). If you want us to If you want us to exclude such a rating, let us know.
• The rating is a result of technical problems or actions of Allegro the seller had no control over — we may exclude such a rating from the statistics if the buyer left a comment suggesting that it is a result of technical problems or our actions. If you want us to exclude such a rating, let us know.

• The rating results only from a delay on the carrier's part — we may exclude such a rating from the statistics automatically if:

• the customer leaves the Not recommended rating and selects the delayed delivery as the reason and

• the customer does not add a comment to the rating, or the comment is no longer than 4 characters and
• our system shows that you managed to dispatch the parcel according to the dispatch time provided in the offer.

We exclude ratings that result from a delay on the carrier’s part within 3 days from when the parcel gets scanned by the carrier.

The first negative rating

We also automatically exclude the first negative rating from the last 30 days from your sales quality. Learn more.

Additional information

• We display the recommendation percentage in your offers.
• Only registered buyers that made a purchase from a given seller can give their ratings. Unregistered buyers that buy from you cannot give a rating.
• Buyers cannot rate canceled purchases.
• You cannot remove a Not recommended rating left by the buyer on your own. However, you can ask the buyer to change or remove it. You have 90 days from the date of purchase to do it.
• You can ask the buyer to remove or change a given rating only once. However, if the buyer changes their rating or removes it and gives you a new one — we will consider it a new rating. That is why you can ask the buyer to change or remove it.
• If the buyer removes the rating, they can give you a new one again within 90 days of the purchase.
• If 90 days pass from the purchase, the buyer can contact us and ask us to remove the rating.
• If the buyer changes their rating or removes it and gives you a new one — we will consider it a new rating. That is why we account for every rating (given no earlier than 7 days from giving a previous rating to the same seller) in your statistics — from the day it was given (if the buyer removed a rating and gave a new one) or edited (if the buyer changed the rating).