We have introduced the changes for sellers announced for June 16

Allegro Ads: we have increased the minimum rates per click for a Sponsored offer on allegro.pl

We have increased the minimum rates for clicking a Sponsored offer on allegro.pl —  the so-called Cost Per Click rates. We have started updating rates today — it will take several days.

Check the new rates per click for a Sponsored offer.

The rates for the Culture and Entertainment and Real Estate categories have remained the same.

What it means for you

Starting today, you cannot set CPC rates lower than those in the table.

We have introduced the change automatically — you do not need to take any action. If the minimum rates per click in your ad groups are lower than the new rates, we will set the new rates in them.

If you have ad groups in which you combine offers from different categories, we will increase the rate per click to the highest minimum rate.

What else we have changed

We can now modify elements of Sponsored offers (for example, change the image background or make stylistic corrections to the title), and then use them in advertising creations within the Sponsored offer. We can do it to allow the emission of Sponsored offers or increase their visibility. We may use artificial intelligence. We do not modify the content of offers.

Learn more about Sponsored offers.

You can now list investment products also on allegro.sk and allegro.hu

How it worked before

You could list investment products in the Collectible Gold Coins and Investment Products (except the Silver and Gold Scrap) categories only on allegro.pl and allegro.cz — if you met specified conditions.

What we have changed

You can now list products in those categories also in the Slovak and Hungarian marketplaces.

Read our article to learn how to meet the conditions that apply in those categories.

Basis: changes in the scope of services provided, including the introduction of new services (sub-paragraph 14.1 (j) of the Allegro Terms & Conditions).

We have updated the provisions regarding account registration for sellers registered outside the EEA, Switzerland, Ukraine, and the United Kingdom

We have included in the Terms & Conditions that if you are a seller:

• with a tax identification number issued outside the European Economic Area (EEA), Switzerland, Ukraine, or the United Kingdom of Great Britain and Northern Ireland

or

• whose registered office, registered business, or the actual place of conducting business activity is registered outside that area

you can register an Allegro account only if you obtain our permission.

We may refuse to grant it if you:

• do not ship products from an EEA country
• sell goods already available on Allegro or whose sale will not positively affect Allegro's reputation or transaction security.

We will grant permission automatically if we register your account within the One Fulfillment service.

You can learn more about One Fulfillment from this article.

Basis: preventing misuse (sub-paragraph 14.1 (g) of the Allegro Terms & Conditions).

We have started to take into account the country of dispatch while selecting the product’s Top offer in foreign marketplaces

What a Top offer is

In the Allegro Product Catalog, we gather all products available in offers listed by you and other sellers. A Top offer is an offer we feature on the list because it represents a given product. If your offer is a Top offer, you can expect more buyers to notice it. While selecting Top offers, we consider different factors, such as product price or delivery time.

What we have changed

We have added another factor for foreign marketplaces: product dispatch country. On allegro.cz, allegro.sk, and allegro.hu, offers in which products are dispatched from the country of sale have higher chances of becoming Top offers.

Learn more about how we select a product's Top offer.

Basis: improving the operation of the website and the buyers and sellers service (sub-paragraph 14.1 (d) of the Allegro Terms & Conditions).

We have updated the descriptions of the Condition parameter values

When you list an offer, you can choose one of the values for the Condition parameter. By doing so, you inform the buyer about the product's condition.

What we have changed

We have clarified and edited the descriptions of several other values of the Condition parameter:

• new
• new with defect
• retreaded
• ex-demo
• repackaged
• new without tag
• returned by customer
• incomplete set
• from disassembly / after disassembly.

What the Condition parameter is.

Basis: improving the operation of the website and the buyers and sellers service (sub-paragraphs 14.1 (d,k) of the Allegro Terms & Conditions).

We have updated the Allegro Pay Business Terms & Conditions

What we have changed

• We have lowered the minimum cart value that allows buyers to use Allegro Pay Business — from 100 PLN to 50 PLN.
• PragmaGO has changed the name of Regulamin świadczenia usług przez PragmaGO na podstawie umów o udzielenie finansowania pożyczkowego z odroczoną opcją płatności dla Klientów Allegro (Regulations for the provision of services by PragmaGO based on loan financing agreements with a deferred payment option for Allegro Customers). The current name is Umowa ramowa finansowania pożyczkowego Allegro Pay Business (Allegro Pay Business framework loan financing agreement). Consequently, we have updated the name of that agreement in the Allegro Pay Terms & Conditions.
• We have changed the value of the PragmaGo share capital — from 5,933,860.00 PLN to 8,071,170.00 PLN.
• We have introduced style and editorial corrections, for example, we have replaced the term Potential with Shopping Limit to better reflect its meaning.

Learn more about Allegro Pay Business.

It has become easier to start selling veterinary OTC medicinal products

How it worked before

If you wanted to sell veterinary over-the-counter medicinal products (veterinary OTC drugs), you needed to meet specific conditions — for example, you needed to complete your details in the Polish General Veterinary Inspectorate database, and then fill in our form and send us copies of the required documents. Once you did this, you needed to wait for our approval.

What we have changed

Starting today, we no longer require you to submit copies of documents. Also, we automatically review the electronic form.

Learn how to sell veterinary OTC medicinal products.

We have updated the Allegro Privacy protection policy

To Appendix No. 5 to the Allegro Terms & Conditions, we have added provisions stating that:

• personal data includes the data available in public registers (such as CEIDG or the REGON database)
• we may share certain types of data with financial institutions when you pay for purchases, including when you use deferred payment
• as part of our marketing, statistical, and analytical activities, and in connection with providing financial services, we may obtain and process personal data from public entrepreneur registers. This includes identification data (such as the Polish NIP number), data concerning your business activities, and information about bankruptcy and restructuring proceedings
• we may process your personal data in order to create autonomous tools automating different processes on Allegro
• there is a new address of the Polish President of the Personal Data Protection Office to which you can file complaints regarding personal data processing
• we cooperate with Genesys Cloud Services BV, with its registered office in Amsterdam, the Netherlands.

We have also made editorial changes.

Basis: imposing certain obligations by governmental authorities, improving the operation of the platform and the buyer and seller service, security/safety considerations, and editorial changes (sub-paragraphs 14.1 (b,d,h, and k) of the Allegro Terms & Conditions).

We have updated the sales rules for some products and clarified the Terms & Conditions

We have updated the rules regarding offer descriptions

You are not allowed to provide information about your other offers in the offer description.

What a good offer description should contain.

Basis: improving the operation of the website and the buyers and sellers service (sub-paragraph 14.1 (d) of the Allegro Terms & Conditions).

We have updated the sales rules for plant protection products

The Terms & Conditions now includes information that you can list plant protection products:

• only in the dedicated subcategory
• on a business account
• only if you meet the specific legal requirements (for example, you have registered in the applicable national register).

Basis: security/safety considerations (sub-paragraph 14.1 (h) of the Allegro Terms & Conditions).

We have updated the sales rules for chemical reagents

You are able to list products in the Chemical Reagents subcategory only on a business account.

Basis: security/safety considerations (sub-paragraph 14.1 (h) of the Allegro Terms & Conditions).

We have clarified the description rules for offers with substances or mixtures that are dangerous to life or health

In the descriptions of offers with products of that kind (for example, household cleaning supplies, plant protection products, paints, solvents, etc.), we require various information from the product label. We have added product identifier to the list of information we require.

Basis: security/safety considerations (sub-paragraph 14.1 (h) of the Allegro Terms & Conditions).

We have added a provision about meeting the service accessibility requirements

We have added a link to a page on which we inform about meeting the service accessibility requirements arising from the European Accessibility Act and national regulations to the Terms & Conditions.

Basis: amendments to legal regulations having a direct impact on the content of the Terms & Conditions (sub-paragraph 14.1 (a) of the Allegro Terms & Conditions).

We have updated the provisions about the activation of regular accounts

Without the full activation of a regular account, you have limited access to some services. The purpose of activation is to confirm your personal details. It is a one-time process that entails no fees.

What we have changed

We have removed from the Terms & Conditions the provision about activation upon making a purchase — this form of account activation is no longer available. You can activate an account using two other methods.

What is a full account activation and how can I do it?

Basis: editorial change (sub-paragraph 14.1 (k) of the Allegro Terms & Conditions).

We have deleted the provisions that refer to the ODR platform

We have deleted the provisions that refer to the EU's ODR platform — it will be discontinued as of July 20, 2025.

Basis: editorial change (sub-paragraph 14.1 (k) of the Allegro Terms & Conditions).