What a good offer description should include

• Become an expert on your assortment and learn all you can about your products. List products that you trust are the best ― those about which you know all you need to answer any buyers’ questions. This way you will avoid misunderstandings and increase chances that the buyer will be satisfied with their purchase.
• Observe and analyze buyers’ behavior. If buyers often ask one specific question, update the offer description or expand your assortment.
• Make sure all the information is located in relevant tabs on the offer page (for example: Parameters, Offer Description, Warranty, Complaints, Returns, About the Seller). Thanks to that, the buyer may easily find the information they need.
• An offer title and description, photos, a category, offer content, and parameters create a coherent whole. They should not contain contradictory information. An offer description should be coherent and precise, and it should not be misleading. The more precise the offer description is, the easier it is for the buyer to find. This way you can also avoid misunderstandings concerning the transaction.
• In the offer, inform the buyer how much time they have to pay and when the parcel is to be dispatched. Do not ask the buyer to contact you before placing an order to check the product availability. According to the Allegro Terms & Conditions, if you sell an item, you need to honor the sales agreement concluded with the buyer.
• Pay attention to the location. In this field, provide the place from which you dispatch parcels, not the address associated with your account. If you ship parcels from abroad or let buyers pick up their order in person, you need to provide a real dispatch or pick-up location.

• Offer description and photos must meet our requirements (available only in Polish). A proper main photo helps you get a better position on the offer list.
• In the photos, present an offered item against a white background. Do not include any additional elements, watermarks, your login, or other texts.
• If your item is available in more than one color, show just one of them in the main photo. Other colors can be presented in other photos in the offer description.

• Include only the product information in the offer description. Make sure it is thorough and true to life. Do not copy descriptions from other offers, as it is illegal and will probably get noticed. A copied description makes your offer drop on the offer lists ― so it might attract fewer buyers.
• Include unique elements in the description to make your offer stand out. Think about what may attract buyers specifically to your offer and add it to the description.
• Do not replace the offer description with an infographic. Google cannot read the text in the picture. This is an easy way to lose traffic from the search engine.
• Do not include words or phrases (names, brands, models) not related to the item you offer in the description. It is misleading and makes it harder for the buyers to find what they are looking for. Consequently, a misled buyer may return such an order.
• An offer description should relate to a specific product or service. Do not mention products that you do not sell on Allegro. An offer description should not contain ads or classifieds, either. According to our rules, you cannot suggest the buyer:
  • negotiate the price
  • order the product by phone,
  • contact you before buying,
  • check product availability,
  • ask for a discount.

The above suggests a possibility to conclude a purchase outside Allegro, which is prohibited and disadvantageous both for the buyer and the seller. Placing an order outside Allegro means the buyer is no longer protected (for example, by the Buyer Protection Program) and cannot leave you a review.

• Do not include URLs to websites that are commercial in nature. You can include links to external websites if it helps explain what the product is ― for example, by linking to technical specifications or additional photos of the product. Note that this is allowed only if you do not sell through this website nor does it include links to other commercial websites.
• If in the description you include a link to a product video presentation on YouTube, check if the video description or the video itself does not contain URLs of online stores. If it does, linking to it would violate our Terms & Conditions.

Learn more about offer description rules.

Under the Polish law, if you are an entrepreneur, you are obliged to inform your customers about terms of returns and filing complaints. For this reason, provide clear and coherent information in the Returns and Complaints tabs. Make sure your rules are in line with the applicable legislation.

If your terms of returns or complaints are incomplete or noncompliant with the law, it may discourage the buyers from placing an order. Such offers may be removed after our verification, too.

If you can, offer replacing an item and describe the rules of doing so. Then, buyers will be more eager to buy from you.

Learn more about the entrepreneur’s obligation to provide the consumer with information.

• Allow multiple payment options, so that every buyer can pay in the most convenient way for them.
• Determine terms of payment on parcel collection. Provide times when the buyer may collect their order, as well as deadlines to do so. Inform them about available payment options (cash, a payment card).

If you sell multiple variants of an item:

• list them in separate offers. In the offer title, description, and parameters, provide information about a specific variant (such as size). Later, you can combine offers with many variants of the same item into a multi-variant offer.
• in the offer title do not include phrases that may make it harder to find a specific variant or are misleading as to what is offered.
• if you offer multiple variants of the same product, you can inform buyers about their availability in other offers.
• in one offer you can list items with different designs, for example dotted, striped, and checkered mugs, as long as they do not differ by shape. Items with different forms or properties (for example, taste or smell) should be listed separately.