We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Allegro Ads — how to prepare an effective ad
Allegro Ads are tailored to the buyers' queries. In practice, it means they are only displayed to people who are potentially interested in them. Thanks to a high-quality ad, the buyer can easily find what they are searching for — which successfully supports your sales.
What the offer quality is
Offer quality is the parameter that allows the best-fitting ads to be displayed to buyers. Each offer receives a quality score. The Allegro Ads system supports offers with a high quality score. As a result, ads of the best-quality offers may be displayed even when their maximum rate per click is lower than the competition's. When you improve the quality of your offers, you also influence the quality of your ads.
If you want your offers to get more views and clicks, ensure they meet the following criteria.
- The offer title is consistent with the words buyers enter into the Allegro search engine. You can easily check what words buyers enter by observing the suggestions from the Allegro search engine. They appear when you start typing your product name into the search engine.
- The offer description is accurate, understandable, and complies with our rules.
- In the offer description, you complete all the necessary product parameters.
- Product images are of high quality and in line with our requirements.
- You offer different delivery options.
- You care about a high sales quality level.
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