How we care about brand protection on Allegro

What the Brands Protection Conditions are and who they apply to

The Brands Protection Conditions are rules for selling products of the so-called protected brands.

The Brands Protection Conditions apply to sellers who want to sell products of protected brands on Allegro or Allegro Lokalnie. According to them:

• if you want to sell products of protected brands on a regular account — you can only do it on Allegro Lokalnie
• if you want to sell products of protected brands on a business account — confirm that you are familiar with Brands Protection Conditions. When you do that, we will allow you to list offers with products of protected brands on Allegro.

The Brands Protection Conditions

The Brand Protection Conditions are based on the provisions in our Terms & Conditions and its appendices.

• Sub-paragraph 8.14 of the Allegro Terms & Conditions — there, you will learn what sanctions we can impose on sellers of counterfeit products. Learn more.
• Section 2. of Appendix No. 1 — we published the list of brands covered by the Brand Protection Conditions in that part. There, we also inform you that:

  • you can list offers with the products of those brands only on a business account
  • the Brand Protection Conditions do not apply to products you list in charity offers
  • you cannot list offers with products of those brands if your company is located or registered outside the European Economic Area (with the exception of the United Kingdom and Switzerland), and you dispatch products from outside the European Economic Area (with the exception of the United Kingdom and Switzerland)
  • you cannot list offers with products of those brands if your company is located or registered in a country that is part of the European Economic Area (with the exception of the United Kingdom and Switzerland) but you dispatch products from outside the European Economic Area (with the exception of the United Kingdom and Switzerland) and you do not issue invoices.

• Appendix No. 4 — it contains the information that apart from the VAT we will also settle the contractual penalties we can impose on sellers who do not follow the Brand Protection Conditions.
• Appendix No. 13 — it contains the information that you can list the products of protected brands on Allegro Lokalnie only on a regular account. Once you do it, your classified ad will be displayed only on Allegro Lokalnie — we will not display it on Allegro.

How you can confirm that you are familiar with the Brands Protection Conditions

1. Go to the Brand Protection tab.
2. Read the Brands Protection Conditions. Read not only the information in the tab but also go to the Terms & Conditions and its appendices that we link to in the Brands Protection Conditions section.
3. Go to the Confirm that you are familiar with the Brands Protection Conditions section. There select the I know and understand the Brands Protection Conditions option.

4. Click [confirm]. Done!

What the Restrictions Policy is

The Restrictions Policy is a list of sanctions we can impose on you when we receive a report about you selling non-genuine products.

We distinguish 3 tiers of possible violations.

Tier 1

If an authorized entity informs us that the product from your offer is non-genuine:

• we will remove that offer and all your offers in which you list the products of that brand
• you will not list new offers or relist the ended ones with the products of a given brand for the next 180 days.

We will do that on all your accounts registered with the same NIP (Tax Identification Number).

Tier 2

If we get another report of this kind concerning one of your accounts registered with the same NIP (Tax Identification Number) within 180 days of the last report:

• we will remove that offer and all your offers in which you list the products of that brand
• we will prevent you from listing new offers and relisting ended ones with that brand's products
• we will remove all your offers where you list products of protected brands
• we will prevent you from listing new offers and relisting expired ones with products of protected brands.

Additionally, if the report concerns the products of one of the protected brands, we will impose a financial penalty of 2,500 PLN, 15,000 CZK, 600 EUR, or 230,000 HUF — depending on the marketplace you sell in. We will collect the money from your account — just like we do with other fees for our services.

Tier 3

If we get the third report of this kind concerning one of your accounts registered with the same NIP (Tax Identification Number), we will prevent you from listing new offers and we will remove all your active offers. You will not be allowed to purchase on Allegro either.

Additionally, if the report concerns a product of one of the protected brands, we will impose a financial penalty. It will be 2,500 PLN, 15,000 CZK, 600 EUR, or 230,000 HUF — depending on the marketplace you sell in.

Additional information

• We identify a non-genuine product as the one that imitates the product of a given brand. Even though it is not produced by the manufacturer of a given brand — it is marked with its logo or a sign that may be misleading because of its similarity to the original.
• We check every time whether the person who reports the offer with the non-genuine product is allowed to do it on behalf of the brand. We verify it based on the statements of records and powers of attorney.
• After the possible imposing of penalties described above, we still have the right to seek compensation in line with the general principles.
• You can appeal the decision about imposing the penalty within 6 months — as part of a complaint.
• If you list offers within Allegro Diamond Partners, Top New Joiners, or Brands Zone — we will request an additional explanation before imposing penalties.

Frequently asked questions