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How to start advertising with Allegro Ads
Discover all the options that will help you start advertising with Allegro Ads
Allegro Ads is a simple and flexible tool to advertise your products on Allegro and outside it (via Google Ads) using advertising solutions — Sponsored Offers and Display Ads. There are 3 options you can use to activate your ads. They are:
- Allegro Ads Dashboard
- Allegro Ads Express
- Allegro Ads in the listing form.
Access to the options described above can differ depending on the marketplace where you want to advertise your offers. Learn more about each option and see which solution is best for you.
Allegro Ads Dashboard
Select this option if you want to adapt your advertising needs to the growth of your sales on Allegro.
The Allegro Ads Dashboard is where you can find all the available Allegro Ads solutions — both Sponsored Offers and Display Ads. There, you will find the descriptions of all the advertising formats and additional information on Allegro Ads.
In the Dashboard, you can create ads tailored to the needs of your Allegro store. You can choose which offers to advertise, advertising locations, and fees. You can, for example:
- advertise all your offers at the same time.
- select offers manually — by creating ad groups for similar products or based on categories.
- advertise only bestsellers — the system will automatically select your best-selling products.
In addition, you have access to a full range of advertising data that concerns your offers. You can quickly check, for example, the return on investment, how much you spend on advertising, or what products have sold thanks to Allegro Ads. The Allegro Ads dashboard is also a place where you can start advertising in all the marketplaces where you can list your offers: Polish, Czech, and Slovak.
What the Allegro Ads Dashboard looks like
Your account in the Allegro Ads Dashboard consists of campaigns, ad groups, and offers.
The highest level of the account is the campaign. Within the campaign, you add the ad groups (in total, you can add 100 ad groups to each campaign).
An ad group is the second level of the account. Within the ad group you:
- add particular offers to advertise
- select their display locations
- set the rate per click/impression, a daily budget (and a total budget), and publication dates. We suggest that you select the offers to ad groups by including similar products in the same group. It will help you manage your account, search for specific groups, and analyze data.
Example
Campaign name: Tires
Ad groups:
- Summer Tires
- Winter tires
- All-Season Tires
You add offers that fit the description of each ad group. You can also create more detailed sections. For example, you can add different ad groups for specific tire sizes (Summer tires 17"), or specific brands (Pirelli summer tires).
Select this option if you want to quickly start your advertising — without configuring the ads yourself.
Ads Express is a tool you can use to advertise a limited number of offers — it only considers the offers with the best chances of selling, according to the algorithm. There, you will also find the basic information about your ads:
- the number of impressions and clicks on the ad
- the ad cost
- the sales value generated by the ad.
How to use Allegro Ads Express
- Sign in to your Allegro account and open the Ads Express tab.
- Set your daily budget.
- Enable the ads.
Done! The system will automatically select your best offers and start advertising them as Sponsored offers. You will only need to set the daily budget you want to invest in advertising.
If you need more flexibility and access to a wider range of statistics, switch to the Allegro Ads Dashboard.
Select this option if you want to advertise single offers easily and quickly.
The third place where you can enable Allegro Ads is the offer listing form. The Sponsored Offers campaign you can enable there will only advertise the offers you list through the form. You only have to indicate that you want the campaign enabled — we do not advertise your offers without your consent. In the listing form, you set only the daily budget the system can allocate for advertising.
The options listed above are not mutually exclusive. You can use 1, 2, or even all 3 options at the same time. Remember, however, that the most extensive options and detailed data are only found in the Allegro Ads Dashboard.
Integrating with the BaseLinker tool
Advertising offers with Allegro Ads is also available when you use the external BaseLinker tool.
How the integrating of Allegro Ads with BaseLinker works
If you manage your Allegro store comprehensively through BaseLinker, you can also add the Sponsored offers campaign through that tool. You only need to select the offers for the campaign and set the daily advertising budget. You can then add a campaign, manage the offers selected for the campaign, and check the statistics on your BaseLinker account. Learn more about adding Allegro Ads campaigns through BaseLinker (available in Polish).
Do you want to learn more about Allegro Ads?
Check the Allegro Ads Vademecum! There, you can find all the information on starting advertising activities, available advertising formats, and ways to optimize your campaigns.
