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See the latest changes to Ads Express
We have introduced an AI-based rate management system in Ads Express. It may help you grow your sales. From today, the Ads Express tool is also available in the Allegro Ads dashboard.
Automatic cost per click adjustment
Ads Express is a simple tool that allows you to advertise offers. As the advertiser, you specify the daily budget yourself — it is the maximum amount you spend daily on advertising. The tool automatically selects offers to be advertised and rates per click. Optionally, you can also select the offers you want to advertise manually.
How it worked before
Before, the rate for a click depended on the average cost per click in categories where we advertised your offers — we updated the rates once a day. The mechanism ensured that your offers were competitive, frequently displayed to buyers, and gained clicks.
What we have changed
Ads Express now offers a new AI-based way of managing rates. This mechanism will not only ensure that your ads are frequently displayed, but also adjust the rates for a click depending on their chance for a sale — we will assess this for each ad display.
This gives you the opportunity to increase the number of orders gained through the ad without increased ad costs. If the chance for a sale is:
- high — the mechanism will increase the rate and the chance for an ad display
- lower — the mechanism will automatically lower the rate.
What you gain with this change
The smart AI-based rate management mechanism allows you to:
- increase your chances of making a sale — we will display your ads more often when the chance for a sale is higher
- optimize your budget spending — by reducing the rates if you have a lower chance of a sale, you will be able to save your budget for clicks that bring more benefits.
You can now create your Ads Express campaign also in the Allegro Ads dashboard
How it worked before
Before, you could launch Ads Express campaigns only in the Ads Express tab.
What we have changed
The option to launch the Ads Express campaigns is now also available in the Allegro Ads dashboard:
- if you select Ads Express in the New Allegro Ads Advertisment section
- if you select Ads Express while creating a campaign.
This way, in one place, you can:
- access all advertising options — the basic and more advanced ones
- manage all of your campaigns and save time — without having to switch between the Ads Express tool and the Allegro Ads dashboard.
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